Baidu Joins Hands with China Telecom Yellow Page

Apr 12, 2005, 01:00 ET from

    SHANGHAI, China, April 12 /Xinhua-PRNewswire/ -- The leading Chinese
 search engine Baidu ( ) and China Telecom Yellow Page
 ( ), a subsidiary of China Telecom, jointly
 announced a strategic partnership today.  The purpose of this partnership is
 to combine Baidu's advanced search technology with China Telecom's ample
 business listing database to produce a local search product that provides
 location specific search service demanded by Internet users.
     (Logo: )
     Baidu has seen an increasing trend in location specific queries from its
 users, and expects to see a continuation of such trend as well as an increase
 in the use of Baidu's existing PDA and WAP-based mobile search function once
 Yellow Page's business listings are successfully incorporated in Baidu's
 search index.  The Baidu-China Telecom partnership is expected to expedite the
 development of local search as well mobile search in China.
     Baidu spokesperson Mr. Sheng Bi says, "Shanghai's tele-information center
 receives over 300,000 phone calls a day, which evidences the enormous need for
 local search.  This partnership will allow Baidu to integrate China Telecom
 Yellow Page's national business listings into Baidu's local search results,
 making local search on Baidu more practical and reliable."
     "China Telecom's Yellow Pages are far more comprehensive than any other
 business directories available in China.  China Telecom Yellow Page accounts
 for approximately 83% of the national Yellow Page market with 1200 different
 business directories published annually.  The cooperation between Baidu and
 China Telecom will help promote the use of China Telecom Yellow Page and
 further strengthening the reliability and convenience of Baidu search," says
 President of China Telecom Yellow Page, Mr. Liu Sunan.
     About Baidu
     Baidu ( ) is the leading Chinese Internet search
 provider.  It aims to provide the best way for people to find information.
 Baidu generates over 100 million page views per day from its world's largest
 index of Chinese web pages.  Over 70,000 Internet users from 138 countries set
 Baidu as their home page everyday.  In addition to serving individual users,
 Baidu provides a platform for businesses to reach potential customers, as well
 as technology solutions for large enterprises and government organizations to
 search and manage information.  In a time of information overload, Baidu's
 simple and reliable search experience has coined "Baidu it!" the action verb
 for search in the Chinese language.
     For more information, please contact:
      Cynthia He, Investor Relations Manager,
      Tel:    +86-10-8262-1188 x239
      Yali Xia, Marketing Director,
      China Telecom Yellow Page
      Tel:    +86-21-3608-9999 x8016