2014

Balance Bar Is First To Launch Dark Chocolate Nutrition Energy Bars Made With Cocoa From Rainforest Alliance Certified™ Farms Balance Bar Dark Premieres Exclusively on Drugstore.com in Time for Black Friday; National Retail Rollout Begins in December

VALHALLA, N.Y., Nov. 19, 2012 /PRNewswire/ -- Balance Bar Company, maker of one of America's original nutrition energy bars, today announced its new Balance Bar Dark line. Available in three decadent flavors all featuring dark chocolate coating – Dark Chocolate Crunch, Dark Chocolate Coconut and Dark Chocolate Peanut– this is the first nutrition bar line on the market to bear the well-respected Rainforest Alliance Certified™ seal.  Beginning today, Balance Bar Dark can be found exclusively online at Drugstore.com where there is a special 50% discount offer to celebrate Black Friday shopping. Select retailers will begin featuring the bars in December and they will be released nationally in early 2013.

"High quality nutrition that tastes great is a standard for Balance Bar and we are very excited to marry those core principles with improved ingredient sourcing," said Peter Wilson, President and CEO of Balance Bar Company. "Rainforest Alliance certification assures consumers that our cocoa beans are grown on sustainably managed farms that protect people and their surrounding ecosystems of water, soil and wildlife."

"When a company like Balance Bar commits to sourcing cocoa from Rainforest Alliance Certified farms it benefits the environment, workers, their families and communities," explained Tensie Whelan, president of the Rainforest Alliance. "The green frog seal is an easy way for consumers to identify products that have been grown and harvested using sustainable and responsible practices."

The new Balance Bar Dark bars are high in protein, certified gluten free, an excellent source of antioxidants (Vitamins A, C, E), certified kosher dairy and contain 4 grams of fiber per serving. As with all Balance Bar products, the new Dark line follows the 40-30-30 nutrition principle – a proven formula developed by scientists to help stabilize blood sugar levels that represents the caloric ratio the body needs to enjoy lasting balanced energy and satisfy hunger for longer; 40% of total calories from carbs, 30% from quality protein and 30% from dietary fat.

"The new Dark line is a perfect blend of what consumers are telling us they want; a delicious small meal-replacement or healthy energy snack bar made in a way that they can feel good about on every level," continued Balance Bar's Wilson.

Available online at Drugstore.com and ShopBalance.com as of November 19, 2012; MSRP: $1.49 per bar.

About Balance Bar                      

Founded in 1992, Balance Bar, one of America's original nutrition/energy bars, inspires consumers to lead active, well-rounded and balanced lives by providing great-tasting, healthy and convenient nutrition for lasting energy. Balance Bars are available in eight unique product lines (Original, Gold, Dark, Bare, Cafe, CarbWell, nimble and mini) and all 28 flavors are based on the 40/30/30 nutrition model (40% of calories come from healthy carbohydrates, 30% from quality protein and 30% from dietary fat). For more information, visit www.Balance.com. Follow Balance Bar for tips and nutritional information on Facebook (www.facebook.com/Balancebar) and Twitter (www.twitter.com/Balancebar).

SOURCE Balance Bar Company



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