2014

Bally's Atlantic City Signals in the Summer With Re-Opening of Sammy's Beach Bar Iconic Rock Legend and Cabo Wabo Founder Sammy Hagar's AC Mainstay will Open on May 27

ATLANTIC CITY, N.J., May 9, 2011 /PRNewswire/ -- Bally's has announced that on May 27th Atlantic City's favorite seaside-surf hangout will be back.  Sammy's Beach Bar at Bally's Atlantic City has become a must-visit destination among locals and visitors alike. Last year the Beach Bar saw great success in featuring signature drinks, infused dishes and live entertainment, all while allowing guests beachside access and views of the Atlantic.

"Last year's response to Sammy's was so overwhelmingly positive that we just had to bring it back," said Joe Domenico, Senior Vice President and General Manager of Bally's and Showboat Atlantic City.  "For any guests looking to experience a summer of enjoyment Sammy's Beach Bar is a must."

The Beach Bar's Tex-Mex style restaurant will once again serve up Mexican fusion treats such as Spicy Jersey Shore Fries, Sea Salt Spiced Peel & Eat Shrimp and Wabo Wings and Burgers. The Cabo-meets-Jersey-Shore concept will also boast a vast array of specialty cocktails like the "Red Rocker," a Cabo Wabo Blanco tequila with pomegranate and fresh squeezed lime juice and the "Flip Flop," an Absolut Pears vodka with Malibu Passion Fruit rum with pineapple and cranberry juices.  Sammy's Beach Bar will also bring back fan favorites such as shooters, buckets of beer, frozen cocktails like the Wabo Watermelon Margarita and signature drinks such as the "Can't Drive 55," a Cabo Wabo® Blanco tequila, Grand Marnier, peach schnapps, triple sec, and pineapple juice round out this exotic menu.

Sammy Hagar, a rock 'n roll legend, Hall-of-Famer and founder of the Cabo Wabo Cantina in Cabo San Lucas, brought his signature Cabo Wabo lifestyle to Atlantic City last year and it was met with astounding success.  This year promises to be no different, as Sammy's plans to offer uniquely themed events every night of the week.  Fridays will feature a live rock band, Saturdays play host to a "Top 40 Night," Sundays offer guests Reggae/Industry night, while the rest of the week will highlight an "International Night" and "Retro Night."

"I am proud to welcome back dear friend, rock 'n roll legend, Hall of Famer and best-selling author Sammy Hagar to Bally's for another great summer," said Don Marrandino, Eastern Division President for Caesars Entertainment. "Last summer Sammy's Beach Bar became a favorite spot for guests to enjoy breathtaking ocean views, great food and drinks and some of the best live music the shore has to offer. We look forward to another non-stop summer party at Sammy's Beach Bar this year."

Sammy's Beach Bar will be open seven days a week from 11:30 a.m. to 3 a.m. Drink specials change on a daily basis. A variety of packages and accommodations for parties of any size can be arranged through the Sammy's hotline at 609-236-6983.

About Caesars Entertainment

Caesars Entertainment Corporation is the world's largest casino entertainment company. Since its beginning in Reno, Nevada, more than 70 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment.  For more information, please visit www.caesars.com.

About Sammy Hagar

Sammy Hagar arrived at The Rock and Roll Hall of Fame having sold millions of records and rocked thousands of concert stages around the world. When he started the Cabo Wabo Cantina in Cabo San Lucas, he never dreamed that its popularity would lead to a growing Cabo Wabo franchise in America and a tequila company whose success is now reaching around the entire planet. The Cabo Wabo story is just beginning. In addition to his growing international business, Sammy is now bringing his positive energy to help kids in need by dedicating a portion of his profits to local community children's charities.

Media Contacts:


Jenn DeMartino

Jerry Eisenband

Dan Klores Communications

Caesars Entertainment

212.981.5226

609.343.2463

Jenn_Demartino@dkcnews.com

jeisenband@harrahs.com



SOURCE Caesars Entertainment Atlantic City



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