BAM! Entertainment Expands Its Cartoon Network(TM) Portfolio

The Powerpuff Girls(TM) and Dexter's Laboratory(TM) Return to Game Boy(R)


Nov 06, 2002, 00:00 ET from BAM! Entertainment, Inc.

    SAN JOSE, Calif., Nov. 6 /PRNewswire-FirstCall/ --
 BAM! Entertainment(TM) (Nasdaq:   BFUN) today announced that it is shipping The
 Powerpuff Girls: Him and Seek and Dexter's Laboratory: Chess Challenge for the
 Game Boy Advance.  Echoing the humor and brilliance of the popular cartoons
 and following on the success of previous Cartoon Network inspired titles, the
 two new games are being introduced in time to capitalize on the upcoming
 holiday selling season and are being supported by a nationwide marketing
     Airing daily on Cartoon Network, The Powerpuff Girls debuted in November
 1998 and attracts nearly 19 million viewers per week.  According to Cartoon
 Network, the Emmy-winning series, created by Craig McCracken, consistently
 ranks among its top-rated programs across a wide range of demographics,
 including boys, girls, tweens, teens and even adults.  Dexter's Laboratory
 debuted in November 1996 and joins The Powerpuff Girls as the network's two
 highest-rated original series for 2002.  Sixty-five half-hour episodes have
 been created, with another 13 episodes currently in production.
     "The Powerpuff Girls and Dexter's Laboratory continue to be two of our
 highest rated shows," said James Porges, Vice President of Off-Channel
 Commerce for Cartoon Network.  "Coupling the ongoing popularity of the
 properties with great gameplay, BAM! offers Game Boy Advance fans two winning
 titles this fall."
     "BAM! is excited that our relationship with Cartoon Network continues to
 grow," said Jill Braff, Senior Vice President of Worldwide Marketing for BAM!
 Entertainment.  "These two well-crafted titles are the perfect addition to a
 Christmas list. Kids will love them."
     In The Powerpuff Girls: Him and Seek an innocent scavenger hunt in
 Townville turns upside down when the evil Him steps in with his own version of
 the game to spice things up.  Players can take control of Blossom, Bubbles and
 Buttercup and race onto this side scrolling action adventure game.  By
 defeating the villains and solving the mystery, gamers will teach Him a lesson
 once and for all.
     In Dexter's Laboratory: Chess Challenge kids enter into the ancient world
 of the battle board.  Players can play as either Dexter, Dee Dee, Mandark or
 Major Glory and match wits against their opponent to determine who is the true
 genius.  Winning moves are rewarded with funny animations in the style of the
 cartoon series.  Kids can also play with friends on the multiplayer link.
     The Powerpuff Girls' marketing campaign includes a nationwide television
 campaign featuring 30-second ads targeting kids ages 6-11.  BAM! Entertainment
 is also enclosing a coupon for $5 off any of its Cartoon Network 2002 holiday
 titles in over one million copies of The Powerpuff Girls Movie on DVD and VHS.
 A BAM! video game trailer is an added feature to The Powerpuff Girls Movie on
 DVD.  In addition, BAM! has partnered with Cartoon Network in the 'Gotta Get
 It' campaign, featuring ads in such top tween and teen magazines as Cosmo
 Girl, YM and Teen People. The 'Gotta Get It' campaign also includes backlit
 advertising displays in malls throughout the nation during the holidays.
     The Powerpuff Girls: Him and Seek was developed by Vicarious Visions.
 Virtucraft Studios developed Dexter's Laboratory: Chess Challenge.  Both
 titles have an ESRB rating of E for everyone and are currently available at a
 suggested retail price of $29.99 each.  For more information on The Powerpuff
 Girls: Him and Seek and Dexter's Laboratory: Chess Challenge, visit
     About Cartoon Network
     Cartoon Network, currently seen in 82.1 million U.S. homes and 145
 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-
 supported cable service offering the best in animated entertainment.  Drawing
 from the world's largest cartoon library, Cartoon Network showcases unique
 original ventures such as The Powerpuff Girls, Dexter's Laboratory, Samurai
 Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons.
 Since its launch in 1992, Cartoon Network has remained one of ad-supported
 cable's highest-rated networks. Cartoon Network's Web site is located at (AOL Keyword: Cartoon Network).
     Turner Broadcasting System, Inc., an AOL Time Warner company, is a major
 producer of news and entertainment product around the world and the leading
 provider of programming for the basic cable industry.
     About BAM! Entertainment, Inc.
     Founded in 1999 and based in San Jose, California, BAM! Entertainment,
 Inc. is a developer, publisher and marketer of interactive entertainment
 software worldwide.  The company develops, obtains, or licenses properties
 from a wide variety of sources, including global entertainment and media
 companies, and publishes software for video game systems, wireless devices,
 and personal computers. The company's common stock is publicly traded on
 NASDAQ under the symbol BFUN.  More information about BAM! and its products
 can be found at the company's web site located at
     This release contains statements that are "forward-looking statements"
 within the meaning of the Private Securities Litigation Reform Act of 1995.
 These statements are based on current estimates and projections about BAM!
 Entertainment's business, which are derived in part on assumptions of its
 management, and are not guarantees of BAM! Entertainment's future performance,
 as such performance is difficult to predict. Therefore, actual outcomes and
 results may differ materially from what is expressed or forecasted in such
 forward-looking statements due to numerous factors. Such factors include, but
 are not limited to, those described in BAM! Entertainment's Annual Report on
 Form 10-K for the year ended June 30, 2002, which was filed with the U.S.
 Securities and Exchange Commission. Readers of the release are referred to
 this filing. BAM! Entertainment does not intend to update any of these
 forward-looking statements after the date of this release.
     NOTE:  BAM! Entertainment, BAM! and BAM!4 are trademarks of BAM!
 Entertainment, Inc.  Nintendo and Game Boy Advance are trademarks of Nintendo.
 All other trademarks are the property of their respective owners.
     THE POWERPUFF GIRLS and all related characters and elements are trademarks
 of and (C) Cartoon Network.
     DEXTER'S LABORATORY and all related characters and elements are trademarks
 of and (C) Cartoon Network.
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SOURCE BAM! Entertainment, Inc.