BAM! Entertainment Expands License Agreement With Cartoon Network(TM) And Warner Bros. Consumer Products to Include Samurai Jack(TM) Hit TV Series Joins The Powerpuff Girls(TM) and Dexter's Laboratory(TM)

On Video Game Platforms



    SAN JOSE, Calif., Jan. 8 /PRNewswire-FirstCall/ --
 BAM! Entertainment (Nasdaq:   BFUN) has announced it has reached an agreement
 with Cartoon Network and Warner Bros. Consumer Products to publish video games
 based on the highly rated animated series Samurai Jack.  Samurai Jack is a
 bold adventure show from Genndy Tartakovsky, creator of the popular cartoon
 Dexter's Laboratory.  The first Samurai Jack game is scheduled for release in
 2002.
     Samurai Jack has received broad recognition for its innovative style that
 combines stylized cartooning, minimal dialogue, split-screen visuals, rich
 backgrounds and pulsating music.  According to Cartoon Network, Samurai Jack
 attracted 11.5 million different viewers to its premiere telecasts, and has
 earned a 1.6 household rating since then, with strong tune-in from kids 6-11
 and kids 9-14.  Samurai Jack has also attracted an older audience, with
 ratings among adults 18-34 having jumped 20% since the show's debut in August
 of this year.
     "BAM! has rapidly established itself as a company that knows how to extend
 licensed content onto video game systems," said James Porges, Vice President
 of Off-Channel Commerce for Cartoon Network.  "Working with BAM! to bring our
 animated properties to interactive media adds a very exciting and important
 dynamic to our business."
     "This agreement is another exciting step in what has been a successful
 relationship between Warner Bros. Consumer Products and BAM! Entertainment,"
 said Philippe Erwin, Vice President of Interactive Entertainment for Warner
 Bros. Consumer Products.  "Beginning with the success of games based on The
 Powerpuff Girls and Dexter's Laboratory, our partnership with BAM! continues
 to grow and we look forward to working with them on making Samurai Jack a huge
 hit in the world of interactive entertainment."
     "We are thrilled to expand our relationship with Cartoon Network and to
 bring another of its premiere television shows to the gaming industry," said
 Ray Musci, CEO of BAM! Entertainment.  "Samurai Jack offers deeply rich
 content and will be a great source of quality-driven games for our expanding
 lineup."
     BAM! Entertainment entered into a strategic relationship with Cartoon
 Network in 2000 to create video games based on the television shows, The
 Powerpuff Girls, Dexter's Laboratory and Yogi Bear.  BAM! has recently
 released titles such as The Powerpuff Girls: Mojo Jojo A-Go-Go(TM) on Game Boy
 Advance, The Powerpuff Girls: Chemical X-Traction(TM) for the PlayStation(R)
 One and Nintendo(R) 64, and Dexter's Laboratory: Science Ain't Fair(TM) for
 the personal computer.
 
     About Cartoon Network
     Cartoon Network, currently seen in 78.7 million U.S. homes and
 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour,
 ad-supported cable service offering the best in animated entertainment.
 Drawing from the world's largest cartoon library, Cartoon Network also
 showcases unique original ventures such as The Powerpuff Girls, Dexter's
 Laboratory, Samurai Jack, Courage the Cowardly Dog(TM), Ed, Edd n Eddy(TM) and
 other Cartoon Cartoons(TM). Since its launch in 1992, Cartoon Network has
 remained one of ad-supported cable's highest-rated networks. Cartoon Network's
 Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon
 Network).
     Turner Broadcasting System, Inc., an AOL Time Warner company, is a major
 producer of news and entertainment product around the world and the leading
 provider of programming for the basic cable industry.
 
     About Warner Bros. Consumer Products
     Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time
 Warner Company, and is one of the leading licensing and retail merchandising
 organizations in the world.
 
     About BAM! Entertainment, Inc.
     Founded in 1999 and based in San Jose, California, BAM! Entertainment,
 Inc. is a developer, publisher and marketer of interactive entertainment
 software in North America and Europe.  The company develops, obtains, or
 licenses properties from a wide variety of sources, including global
 entertainment and media companies, and publishes software for video game
 systems, wireless devices, and personal computers.  The company's common stock
 is publicly traded on Nasdaq under the symbol BFUN.  More information about
 BAM! and its products can be found at the company's web site located at
 www.bam4fun.com.
 
     This release contains statements that are "forward-looking statements"
 within the meaning of the Private Securities Litigation Reform Act of 1995.
 These statements are based on current estimates and projections about BAM!
 Entertainment's business, which are derived in part on assumptions of its
 management, and are not guarantees of BAM! Entertainment's future performance,
 as such performance is difficult to predict.  Therefore, actual outcomes and
 results may differ materially from what is expressed or forecasted in such
 forward-looking statements due to numerous factors.  Such factors include, but
 are not limited to those described in the final prospectus dated
 November 14, 2001 relating to the initial public offering of BAM!
 Entertainment, which was filed with the U.S. Securities and Exchange
 Commission.  Readers of the release are referred to this filing.  BAM!
 Entertainment does not intend to update any of these forward-looking
 statements after the date of this release.
 
     NOTE:  BAM! Entertainment, BAM! and BAM!4 are trademarks of BAM!
 Entertainment, Inc.  PlayStation is a registered trademark of Sony Computer
 Entertainment Inc.  Nintendo GameCube is a trademark of Nintendo of America,
 Inc.  Microsoft and Xbox are either registered trademarks or trademarks of
 Microsoft Corporation. Nintendo and Game Boy Advance are trademarks of
 Nintendo.  (C) 2001 Nintendo.  All other trademarks are the property of their
 respective owners.
     SAMURAI JACK and all related characters and elements are trademarks of and
 (C) Cartoon Network. (s02)
     THE POWERPUFF GIRLS and all related characters and elements are trademarks
 of and (C) Cartoon Network.  (s02)
     DEXTER'S LABORATORY and all related characters and elements are trademarks
 of and (C) Cartoon Network.  (s02)
     YOGI BEAR and all related characters and elements are trademarks of and
 (C) Hanna-Barbera.  (s02)
 
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SOURCE BAM! Entertainment, Inc.

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