WALLDORF, Germany, Dec. 14 /PRNewswire-FirstCall/ -- Bancolombia, a leading company in the financial services sector in Colombia with more than 18,000 employees, is finalizing its SAP® software implementation project with the aim of improving its business processes and optimizing its relationship with its customers. By implementing the enterprise resource planning (ERP) application SAP® ERP and the SAP® Customer Relationship Management (SAP CRM) application, the bank aims to become a worldwide leader in financial services.

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"There are major challenges ahead of us," said Maria del Pilar Londono Correa, INNOVA technical leader (CARGO) of Bancolombia. "We want to be competitive, but to do this we need to offer truly innovative solutions to our customers to meet their needs. By offering innovative solutions we will obtain excellent cost-effectiveness while maintaining processes that are increasingly simple and closer to the user. To do this, together with SAP, we believe we are achieving our goals."

To hear more from Maria del Pilar Londoo Correa as she speaks about the SAP project, watch a video from SAP TV: "Bancolombia Getting Closer to Its Customers With SAP."

    Media Contacts:
    Jackie Montesinos Suarez, + 1 (305) 476-4502,
     jackie.montesinos.suarez@sap.com, EST

SOURCE SAP AG

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