Bandai's Next Generation Tamagotchi Hits Sales of One Million Units in Japan in Just Five Months!

Bandai America Schedules Special Launch Events to Meet Consumer Demand in the

United States

Jul 29, 2004, 01:00 ET from Bandai America Incorporated

    CYPRESS, Calif., July 29 /PRNewswire/ -- While the launch of Tamagotchi
 Connection, the next generation original virtual pet, is set for nationwide
 release in the United States on August 15, the Tamagotchi craze is already
 thriving overseas.  Bandai Japan recently announced that cumulative sales of
 Tamagotchi are on track to exceed one million units by the end of August --
 just five months after its Japanese release in March 2004.  Fans of all ages
 -- from children to adults who remember the first Tamagotchi -- are eagerly
 purchasing the advanced virtual pets with infrared technology.
     To satisfy consumer anticipation and demand in the United States, Bandai
 America has scheduled two special launch events for Tamagotchi Connection in
 New York and San Francisco.  Fans are invited to Toys "R" Us Times Square in
 New York beginning Tuesday, August 10 at 9:45 a.m. ET and also to Metreon -- A
 Sony Entertainment Center in San Francisco on Tuesday, August 10 at 9:45 a.m.
 PT to purchase the first products five days before they are available
     "We're ecstatic to see such overwhelming consumer response to the release
 of Tamagotchi overseas -- which is a great indicator of what to expect in the
 U.S.," said Bill Beebe, senior vice president of sales and marketing, Bandai
 America.  "Because so many fans have been demanding product in the United
 States, we are offering fans a chance to purchase their own Tamagotchi
 Connection at Toys 'R' Us Times Square and Sony Metreon five days before they
 are officially available on store shelves across the country."
     About Tamagotchi Connection
     The egg-shaped toy simulates the life cycle of a pet, letting kids
 experience the fun and responsibility of feeding, tending to and caring for
 their virtual pet.  The advanced Tamagotchi Connection features new infrared
 communication functions.  Infrared technology allows Tamagotchi Connection
 owners to "connect" with others, play games, give gifts and become friends
 with other Tamagotchi owners and store a "friend list" of up to 50 friends.
 Once an adult, the Tamagotchi can connect with a compatible Tamagotchi friend
 and have a second-generation Tamagotchi that the owner can care for and
 nurture into an adult to create more generations to come.
     With a larger display and better graphics than the original version,
 Tamagotchi Connection owners can care for their pet by selecting various
 controls to feed it food or a snack, play games with it, clean up after its
 messes and give it medicine when it becomes sick.  The new Tamagotchi
 Connection will be available at retailers nationwide on August 15, 2004 at a
 suggested retail price of $14.99.
     About Bandai America Incorporated
     Bandai America Incorporated is a subsidiary of Bandai Co. Ltd., the third
 largest toy company in the world, with 38 subsidiaries in 13 countries
 worldwide.  Global interests include toys and children's entertainment, video
 game software, multimedia, music, full-length feature films, vending machines,
 trading cards, candies and licensed apparel.
     Bandai America Incorporated is the master toy licensee of some of the most
 popular properties and brands in children's toys and entertainment, including
 the Power Rangers, Gundam, Teen Titans, Strawberry Shortcake and Tamagotchi
 product lines.  Bandai America is headquartered in Cypress, California and
 company information is available at

SOURCE Bandai America Incorporated