Bang & Olufsen Unveils New Showroom in Dallas and Launches First Cell Phone in North America

Oct 18, 2006, 01:00 ET from Bang & Olufsen

    DALLAS, Oct. 18 /PRNewswire/ -- Bang & Olufsen, the worldwide
 manufacturer of exclusive, high end audio and video products, together with
 Futuretronics, a Texas-based electronics custom installation company, will
 launch a new Bang & Olufsen showroom in Dallas in the Highland Park
 Village. A grand opening event to celebrate the new store will be held on
 Wednesday, October 18, starting at 6:00 PM. The event will also commemorate
 the debut of Serene -- Bang & Olufsen's first cell phone to be launched in
 North America. Also present for the first time since its US inception will
 be the Advanced Sound System in the Audi A8, custom built especially for
 Audi by Bang & Olufsen.
     (Logo: )
     Serene, co-developed by Samsung, is revolutionizing the mobile phone
 industry with its unrivalled performance, extreme convenience, and
 remarkable design. It offers the ultimate in quality, elegant design, and
 simplicity. Unconventional with its one-step thumb operation and flipped
 form -- the display screen and microphone appear on the bottom half, while
 the keypad and speaker are on the top -Serene is based on the premise that
 less is more. It includes a built in camera, SMS, MMS, email, calendar WAP,
 and Bluetooth technology. The phone comes with a brushed aluminum docking
 station and travel charger. Serene can be showcased with its exclusive
 Louis Vuitton leather case, designed especially for Bang & Olufsen and
 available in select Louis Vuitton stores.
     Additionally, demonstrations of the Advanced Sound System in the Audi
 A8 will be held on-site at the event for the first time since launching in
 the US at the 2006 Detroit Auto Show. The award-winning Advanced Sound
 System in the Audi A8 is tailor made to the exact acoustic requirements of
 the car's interior. This brilliance is achieved by the use of innovative
 new Acoustic Lens Technology that disperses sound at 180 degrees ensuring a
 completely even sound spatiality throughout the car interior. It also sets
 new standards in sound quality, using Bang & Olufsen's patented digital
 amplifier technology, ICEpower, which supplies the 14 speakers -- each with
 its own dedicated amplifier -- with more than 1000 watts of power.
     "Since 1925, Bang & Olufsen has pioneered the consumer electronics
 industry with unparalleled, high quality, audio and video systems," said
 Kim Gravesen, President of Bang & Olufsen America, Inc. "We are happy bring
 the company's tradition of excellence in design and technology into the
 Dallas market."
     The 1804 square foot Highland Park showroom will be the only Bang &
 Olufsen store in the northern Texas region. It is also the first store to
 enter the Dallas market featuring the new BeoLiving concept -- a completely
 different way of living with customized audio and video products that can
 converge with lighting, draperies, and various atmosphere control modules
 to suit each and every customer's lifestyle.
     "We are looking forward to serving Dallas with state-of-the-art Bang &
 Olufsen home theatres and home integration systems," said Josh Levy, owner
 of the Highland Park showroom, "As Bang & Olufsen products continue to
 evolve in their design and integration capabilities, we are excited to
 provide our customers the utmost in home entertainment."
     About Bang & Olufsen a/s
     Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world
 renowned for its distinctive range of quality consumer electronic products
 that represent our vision: Courage to constantly question the ordinary in
 search of surprising, long-lasting experiences. The Bang & Olufsen Group
 manufactures a unique range of televisions, music systems, loudspeakers,
 telephones, medical, and multimedia products. With more than 2,400
 employees and products sold in more than 60 countries worldwide, Bang &
 Olufsen turnover for the 2005/06 financial year was DKK 4,225 million ($608
 million). Further information about Bang & Olufsen a/s is available from .
     About Bang & Olufsen America, Inc.
     Headquartered in the Greater Chicago area, Bang & Olufsen America, Inc.
 is a fully owned subsidiary of Bang & Olufsen a/s of Struer Denmark. It was
 founded in 1972 and provides support and development for 48 retail
 showrooms in the continental US, Mexico, Dominican Republic, and Canada.

SOURCE Bang & Olufsen