Bank of America Card Services, Major League Baseball Properties and MLB Advanced Media Introduce Extra Bases Credit Card Rewards Program for Fans

Program to launch during 2006 MLB All-Star Week; Enables consumers to

redeem points for various MLB experiences including a chance to throw out

Ceremonial First Pitch at the World Series

Jul 07, 2006, 01:00 ET from Bank of America

    WILMINGTON, Del., July 7 /PRNewswire/ -- Bank of America, through its
 Card Services subsidiary, Major League Baseball Properties Inc., and MLB
 Advanced Media today announced a unique experiential rewards credit card
 program that will enable baseball fans to get closer to the game than ever
 before. The new MLB Extra Bases(TM) credit card rewards program will launch
 during the 2006 MLB All-Star Week in Pittsburgh, PA, and will be available
 to fans at beginning on July 7.
     Through the Extra Bases rewards program, fans can redeem points to
 attend special events, to take VIP all access tours of select ballparks, to
 visit the field during pre-game activities or to throw out a ceremonial
 first pitch.
     Fans can redeem their Extra Bases Points for tickets to regular season
 games as well as MLB Jewel Events, including 2006 postseason games and the
 2007 All-Star Game. Points can also be used to redeem official MLB
 merchandise, including Authentic Collection jerseys and caps through online
 redemptions on the rewards website hosted by, the official web site
 of Major League Baseball.
     "We asked baseball fans what they wanted most in a rewards program, and
 they told us they wanted to get closer to the game they love," said John
 Cochran, Bank of America Card Services Marketing Executive. "We are proud
 to provide this unique opportunity to enable fans to experience the
 excitement and thrills of America's National Pastime."
     "Bank of America continues to serve as an important partner to Major
 League Baseball," said Tim Brosnan, Executive Vice President, Business,
 Major League Baseball. "Through the Extra Bases program, baseball fans will
 experience our National Pastime in new and exciting ways for years to come.
 By earning points that can be redeemed for numerous Major League
 Baseball-themed experiences and merchandise, this program will provide
 lifelong memories and invaluable baseball experiences to our fans."
     Beginning at the 2006 MLB All-Star Week in Pittsburgh, fans can sign up
 for an Extra Bases credit card at select MLB ballparks, at MLB Jewel Events
 and at Cardholders can choose a card design bearing
 the silhouetted batter or the logo of their favorite Club. Each time they
 use their card, fans will earn one point for every net retail dollar spent.
 Accumulated points can be redeemed for a spectrum of unique rewards that
 only MLB and its 30 Clubs can deliver, many of which are exclusive to this
     The new MLB Extra Bases(TM) rewards card will include features such as:
     Unique experiences
     - Invitations to special Club or MLB events
     - On field access during pre-game activities and dugout visits
     - "Junior Announcer" - announce the line-up for an inning
     - Opportunities to throw out a ceremonial first pitch
     - Be a member of the grounds crew and rake the infield and change a base
     - Gift certificates for merchandise at participating retail partners of
       MLBP, the Clubs and at, and officially licensed MLB jerseys,
       personalized bats, caps and much more
     - Tickets to Spring Training and regular season games
     - Tickets to MLB All-Star Week events
     - Tickets to Division Series, American and National League Championship
       Series and World Series games
     - Autographed baseballs and authentic jerseys
     - Game-used items such as official MLB baseballs, bases, or line-up cards
     - Official MLB and Club programs, yearbooks, magazines and media guides
     Cash and Travel
     - Enjoy the freedom of choice with cash rewards or use points for airline
       tickets and see your favorite Club play on the road
     Major League Baseball Properties
     The Major League Baseball Clubs formed Major League Baseball Properties
 (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing
 and protection. Major League Baseball Properties Inc. is responsible for
 managing consumer licensing activities, developing national advertising
 campaigns, cultivating sponsorship opportunities with major consumer brands
 and corporations, growing the game and the business of baseball outside the
 United States, and creating national marketing programs in conjunction with
 Clubs, broadcast rights holders and national sponsors. MLBP also operates a
 full- service video and audio production unit (Major League Baseball
 Productions), a publishing division and a stock photo licensing agency, and
 manages logistics for the All-Star Game and World Series championship
 games, as well as all other special events. For more information on Major
 League Baseball, log on to
     MLB Advanced Media, LP
     Established in June 2000 following a unanimous vote by the 30 Major
 League Baseball Club owners to centralize all of Baseball's Internet
 operations, MLB Advanced Media LP (MLBAM) is the interactive media and
 Internet company of Major League Baseball. MLBAM manages the official
 league site,, and each of the 30 individual Club sites to
 create the most comprehensive Major League Baseball resource on the
 Internet. offers fans the most complete baseball information on the
 web, including up-to-date statistics, game summaries, extensive historical
 information, and exclusive features about Major League Baseball events and
 programs, including on-line ticket sales, baseball merchandise,
 authenticated memorabilia and collectibles, fantasy games, live and
 archived radio broadcasts of every game, live and archived video webcasts
 of entire games, pitch-by-pitch enactment of games, and hosted post-game
 video highlight shows.
     Bank of America
     Bank of America is one of the world's largest financial institutions,
 serving individual consumers, small and middle market businesses and large
 corporations with a full range of banking, investing, asset management and
 other financial and risk-management products and services. The company
 provides unmatched convenience in the United States, serving more than 54
 million consumer and small business relationships with more than 5,700
 retail banking offices, more than 16,700 ATMs and award-winning online
 banking with more than 19 million active users. Bank of America is the No.
 1 overall Small Business Administration (SBA) lender in the United States
 and the No. 1 SBA lender to minority-owned small businesses. The company
 serves clients in 175 countries and has relationships with 98 percent of
 the U.S. Fortune 500 companies and 79 percent of the Global Fortune 500.
 Bank of America Corporation stock (NYSE:   BAC) is listed on the New York
 Stock Exchange.

SOURCE Bank of America