Bare Necessities Appoints Two New E-Commerce Directors: Lingerie E-Tailer Creates Two Top Posts to Drive Continued Growth
NEWARK, N.J., Feb. 13 /PRNewswire/ -- Lingerie retailer Bare Necessities, whose Web site, barenecessities.com, is among the nation's Top-300 Internet retail sites according to Internet Retailer magazine, announced today that it has appointed two industry veterans to newly created, director-level E- commerce positions. Bare Necessities hired Keira Lim as its new director of online customer acquisition and appointed Gretchen Wahl as its new director of online merchandising. Lim and Wahl will work alongside David Wauters, Bare Necessities' marketing director since 2004. All three of these senior executives will report to VP of Business Development and Marketing Dan Sackrowitz. Based in Newark, N.J., the privately held Bare Necessities has enjoyed consistent 60 percent annualized growth since 1998, and CEO Noah Wrubel believes that creating two additional E-commerce director positions is key to sustaining this level of growth. "We are the clear leaders in the online market for branded intimate apparel, and continuously making investments in great talent will enable us to capitalize and further expand our leadership position," said Wrubel. Lim joins Bare Necessities from Linkshare, where she managed accounts such as iTunes and Macy's for the online affiliate marketing company. Prior to joining Linkshare, Lim was the director of E-commerce at Hanover Direct, where she was responsible for all Internet marketing initiatives for The Company Store and Domestications. At Bare Necessities, Lim will manage and drive all customer acquisition and online partnership programs, including Amazon.com, Google, Yahoo!, portal relationships and new online customer acquisition models. Wahl, who has been a senior manager at Bare Necessities since 2003, previously worked at Spree.com (now Allegiance Marketing Resources), a Web site that creates and manages online rewards programs. In her new role, she will oversee the management and presentation of all products and brands on http://www.barenecessities.com and partner sites. The Bare Necessities product assortment includes more than 3,000 styles of bras, panties, shapewear, sleepwear, hosiery and men's underwear, from more than 120 brands. Founded in 1967, Bare Necessities owns and operates four lingerie retail stores in the Northeast, and a direct-to-consumer lingerie Web site, http://www.barenecessities.com. On its Web site, Bare Necessities sells brands such as Bali, Calvin Klein, La Perla, Cosabella, Nautica, Hugo Boss and many others. Bare Necessities launched its website in 1998, and is now the 60th largest apparel retail Web site, according to Internet Retailer magazine.
SOURCE Bare Necessities
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