Bare Necessities Appoints Two New E-Commerce Directors: Lingerie E-Tailer Creates Two Top Posts to Drive Continued Growth

Feb 13, 2006, 00:00 ET from Bare Necessities

    NEWARK, N.J., Feb. 13 /PRNewswire/ -- Lingerie retailer Bare Necessities,
 whose Web site,, is among the nation's Top-300 Internet
 retail sites according to Internet Retailer magazine, announced today that it
 has appointed two industry veterans to newly created, director-level E-
 commerce positions.
     Bare Necessities hired Keira Lim as its new director of online customer
 acquisition and appointed Gretchen Wahl as its new director of online
 merchandising. Lim and Wahl will work alongside David Wauters, Bare
 Necessities' marketing director since 2004. All three of these senior
 executives will report to VP of Business Development and Marketing Dan
     Based in Newark, N.J., the privately held Bare Necessities has enjoyed
 consistent 60 percent annualized growth since 1998, and CEO Noah Wrubel
 believes that creating two additional E-commerce director positions is key to
 sustaining this level of growth.
     "We are the clear leaders in the online market for branded intimate
 apparel, and continuously making investments in great talent will enable us to
 capitalize and further expand our leadership position," said Wrubel.
     Lim joins Bare Necessities from Linkshare, where she managed accounts such
 as iTunes and Macy's for the online affiliate marketing company.
     Prior to joining Linkshare, Lim was the director of E-commerce at Hanover
 Direct, where she was responsible for all Internet marketing initiatives for
 The Company Store and Domestications. At Bare Necessities, Lim will manage and
 drive all customer acquisition and online partnership programs, including, Google, Yahoo!, portal relationships and new online customer
 acquisition models.
     Wahl, who has been a senior manager at Bare Necessities since 2003,
 previously worked at (now Allegiance Marketing Resources), a Web
 site that creates and manages online rewards programs. In her new role, she
 will oversee the management and presentation of all products and brands on and partner sites. The Bare Necessities product
 assortment includes more than 3,000 styles of bras, panties, shapewear,
 sleepwear, hosiery and men's underwear, from more than 120 brands.
     Founded in 1967, Bare Necessities owns and operates four lingerie retail
 stores in the Northeast, and a direct-to-consumer lingerie Web site, On its Web site, Bare Necessities sells brands
 such as Bali, Calvin Klein, La Perla, Cosabella, Nautica, Hugo Boss and many
 others. Bare Necessities launched its website in 1998, and is now the 60th
 largest apparel retail Web site, according to Internet Retailer magazine.

SOURCE Bare Necessities