Bare Necessities is Sheer Delight to Women Who Want to Purchase JLo Lingerie by Jennifer Lopez Collection First

    NEWARK, N.J., July 30 /PRNewswire/ -- The debut styles from Jennifer
 Lopez' eagerly anticipated lingerie collection are now available online,
 thanks to Specialty Retailer http://www.BareNecessities.com.  JLo Lingerie by
 Jennifer Lopez, a lifestyle collection which includes bras, panties,
 loungewear and sleepwear, will be carried by Newark-based Bare Necessities,
 whose total sales place it among Internet Retailer magazine's 2004 list of top
 50 online apparel retailers.
     Glamorous meets playful at http://www.BareNecessities.com, where Lopez'
 Embroidered Chiffon collection features asset maximizing fanny wraps, sweetly
 sexy onesies -- a fabulous modern take on the teddy -- and pin-up girl chic
 Retro Hipsters.  Offered in a palette of rosy pinks and rich reds, JLo
 Lingerie by Jennifer Lopez offers women something missing in the foundations
 market -- hip, modern styles with a confident, feminine edge.  Sleek
 microfiber Boyshorts, classically modern Pointelle Racerback Tank and Short
 sets, racy Chiffon Baby dolls with matching thongs and ultra soft Polar Fleece
 Robes round out the Collection.
     "This is the most exciting lingerie launch in quite some time," said
 Maureen Stabnau, VP of Merchandising for Bare Necessities.  "The combination
 of Jennifer Lopez and high-fashion lingerie is a retailer's dream.  Shoppers
 have been longing for a high-fashion celebrity intimates line, and we're so
 excited that Jennifer Lopez is the first."
     Beginning August 10th, customers can view the national ad campaign at
 http://www.BareNecessities.com.  Top photographer and director Glen Luchford.
 Luchford worked closely with designer, Jennifer Lopez to bring her Intimates
 vision to life.  Together, they created an ethereal environment around the
 lingerie, as modeled by Brazilian beauty, Ana Beatriz.
     The collection also revolutionizes the intimates category by bringing a
 dynamic fashion approach to retail including extended size ranges for bras
 from 32A to 42DD and panties and loungewear to 2X.  Affordably priced, the
 collection bows into intimates with bras under $30, robes for $38 and $40 as
 well as 3 panties for $24.  Visit us at http://www.BareNecessities.com where
 the JLo Lingerie by Jennifer Lopez collection will debut beginning July 29,
 2004.  Photos available via Press Contact, Jackie Mangione, MUSE PR Inc.
 
     ABOUT BARE NECESSITIES
     Bare Necessities, based in Newark, NJ, is a leading Internet specialty
 retailer of women's brand name intimate apparel and men's underwear.  Through
 its Internet store at http://www.BareNecessities.com, Bare Necessities offers
 bras, lingerie, hosiery, loungewear and men's underwear from over 90 brands
 including Bali, Cosabella, La Perla, Wacoal and Nautica.  Founded in 1967,
 Bare Necessities also owns and operates a chain of lingerie boutiques in the
 Northeast.
 
 

SOURCE Bare Necessities

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