Bare Necessities Names David Wauters as Marketing Director

Lingerie E-tailer Also Promotes Dan Sackrowitz to Vice President

Apr 06, 2004, 01:00 ET from Bare Necessities

    NEWARK, N.J., April 6 /PRNewswire/ -- Intimate Apparel retailer Bare
 Necessities has named David Wauters as its new Director of Online Marketing.
 Wauters will oversee all marketing and Website initiatives for
     Wauters comes to Bare Necessities from A&E Television Networks, where he
 served as E-commerce Manager helping to grow its online business since 1999.
     Bare Necessities CEO Noah Wrubel said that Wauters will be the perfect
 person to help lead the intimate apparel retailer into the next phase of its
     "David's breadth of Internet experience, combined with his proven track
 record of guiding an organization through significant growth, makes him the
 perfect choice to lead us through our next phase of growth."
     Dan Sackrowitz, who has served as Director of Marketing at Bare
 Necessities for the past four years, will assume the newly-created position of
 Vice President of Marketing and Business Development.
     "In just four years, we have become the leading online retailer of women's
 brand name intimate apparel.  David and Dan will work together to develop and
 implement strategies that will help us take advantage of our preeminent
 position in the marketplace," Wrubel said.
     Bare Necessities, based in Newark, NJ, is a leading Internet specialty
 retailer of women's brand name intimate apparel and men's underwear.  Through
 its Internet store at, Bare Necessities offers bras,
 lingerie, hosiery, loungewear and men's underwear from over 90 brands,
 including Bali, Cosabella, La Perla, Wacoal and Nautica. Founded in 1967, Bare
 Necessities also owns and operates a chain of lingerie boutiques in the
 Northeast. For more information, please contact Dan Sackrowitz, at
 (973) 621-6211 x5014, or

SOURCE Bare Necessities