LUDWIGSHAFEN, Germany, October 28 /PRNewswire/ -- When the first non-stick cookware arrived on the market back in the mid-1950s, it was an instant hit. The images of fried eggs or pancakes sliding straight out of the pan onto the plate proved irresistible to consumers. As with so many other products, however, the discovery that made it all possible involved a series of lucky coincidences. In entertaining episodes our Chemical Reporter answers questions of our Podcast listeners on Chemistry in our everyday life.

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    More podcasts:
    Podcast Chemistry of Innovations: http://www.basf.com/podcast

This podcast is the audible innovation magazine of BASF. Discover every month how Chemistry can help to shape our future. The actual episode is on "Achieving Climate Protection with Eco-efficiency".

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The use of the audio material is royalty-free. We appreciate information on the use to podcast@basf.com.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than EUR62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchangesin Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

    A podcast is available at:
    http://www.presseportal.de/pm/16344/1501183/basf_se

    Editorial contact:

    For the UK:

    BASF plc
    Chris Wilson
    Corporate Communications
    Phone: +44-161-488-5616
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    E-Mail: chris.wilson@basf.com

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    BASF Corporation
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    E-Mail: betsy.arnone@basf.com

    For Germany/Europe:

    BASF SE
    Rainer Mueller-Mueffelmann
    Environmental Policy & Innovations
    Phone: +49-621-60-41040
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    E-Mail: podcast@basf.com

SOURCE BASF SE

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