Basis Announces Advisory Board Members from Medicine, Gaming and Social Networking Wellness startup appoints Chris Verplaetse as VP of Device Development; brings Cisco, Flip and MOTO experience

SAN FRANCISCO, Sept. 23, 2011 /PRNewswire/ -- BASIS Science, Inc., creators of the Basis™ B1 band, today announced the appointment of an advisory board that includes medical, social and gaming luminaries including Kevin Colleran, Charles and Kai Huang, and Daniel Kraft MD.  Basis also announced it has hired Chris Verplaetse to join the company's executive team as vice president of device development.

Due to be launched later this year, the Basis B1 band is the world's first connected heart rate and health tracker wearable on the wrist.  Convenient and customizable, the multi-sensor Basis B1 band continuously collects data like heart rate, calories burned, physical activity and sleep patterns. It links to a personal online dashboard where users can easily view performance, share data, earn rewards, and engage with the Basis community.

"We believe the key to encouraging consumers to play a more active role in their wellness lies in combining comprehensive information about their body, easy-to-understand insights, and a motivating experience," said Jef Holove, CEO, Basis. "This approach, combined with our technical advantages, is attracting high-caliber health, technology and entertainment talent, who not only have great experience but are committed to our mission," said Holove.

The new Basis advisory team includes Kevin Colleran, long-time executive at Facebook and one of its first ten employees; Kai and Charles Huang, co-founders of RedOctane and creators of Guitar Hero; Patrick McGill, global corporate development, media and entertainment specialist; Daniel Kraft, MD, a Stanford and Harvard trained physician and innovator who chairs the Medicine track for Singularity University and its FutureMed Program; and Jeff Rosenthal along with his co-founders of entrepreneur organization Summit Series.

"The emergence of smart, integrated devices, like the Basis band, that are easy for individuals to use on a daily basis, are game-changing for both wellness and healthcare," said Daniel Kraft, MD. "What Basis is doing represents a significant step forward. By giving people the opportunity to see, gain insight, interact with, and share their own health metrics, it becomes easier to make and maintain behavior changes that can improve health and wellness."

Chris Verplaetse, who has joined Basis as vice president of device development, will use his deep consumer product experience to drive further innovation in hardware technology. Most recently, Verplaetse was at Cisco Systems where he focused on user experience and engineering for Flip Video. Prior to that he supported leading brands in fitness and consumer technology as a vice president and partner at MOTO Development, a product design and technology consulting firm which was acquired by Cisco Systems.

The Basis B1 band will be available later this year. Requests for pre-orders can be made by visiting www.mybasis.com.

About Basis:

BASIS Science, Inc. believes it is easier to get and stay healthy when wellness is fun, social and informative. To put this within everyone's reach, the company invented the Basis band – the world's first connected heart rate and health tracker wearable on the wrist.  Convenient and customizable, the multi-sensor Basis B1 band collects data like heart rate, calories burned, physical activity and sleep patterns. It links to your personal dashboard where you can easily view performance, share data, earn rewards, and engage with the Basis community. Basis Science, Inc. is backed by Norwest Venture Partners and Doll Capital Management. For more information visit: www.mybasis.com.

BASIS is a trademark of Basis Science, Inc. in the United States and other countries.

SOURCE BASIS Science, Inc.



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