Bass Pro Shops Endorses MBNA Credit Card

    WILMINGTON, Del., March 7 /PRNewswire-FirstCall/ -- Bass Pro Shops, Inc.,
 the world's leading supplier of premium outdoor products, has signed a long-
 term agreement with MBNA America Bank, N.A., the world's largest independent
 credit card issuer, to issue a "Bass Pro Shops Outdoor Rewards" credit card.
 The Outdoor Rewards credit card program will reward cardholders with 1%
 Rewards for retail purchases outside Bass Pro Shops, 2% for retail purchases
 from any Bass Pro Shops store, catalog or Internet site and 4% for Bass Pro
 Shops brand items.  A portion of the credit card proceeds will also go to
 conservation efforts selected by Bass Pro Shops.
     "After a thorough review of major bank card issuers, we came to the very
 clear choice of MBNA to market our new co-branded credit card that will be
 connected directly to our Outdoor Rewards customer loyalty program.  We're
 very impressed with MBNA's leading marketing expertise, strong Customer
 service orientation and sports marketing affiliations.  We believe MBNA will
 be a great new business partner," said President of Marketing for Bass Pro
 Shops, Ron Ramseyer.
     "MBNA is extremely proud to be associated with Bass Pro Shops," said John
 Cochran, President of MBNA America Bank. "The people of MBNA are committed to
 providing Bass Pro Shops with superior financial products and Customer
 service."
     Bass Pro Shops offers an extensive array of fishing, hunting, camping, and
 marine supplies, as well as apparel, footwear, and outdoor gifts through its
 catalog, its web site, and its Outdoor World retail stores.  In addition, it
 offers regular Outdoor Skills Workshops at its 14 stores, located in ten
 states.
     MBNA Corporation (NYSE:   KRB), a bank holding company and parent of MBNA
 America, N.A., a national bank, has more than $97.5 billion in managed loans.
 MBNA, the largest independent credit card lender in the world, also provides
 retail deposit, consumer loan, and insurance products.
     Bass Pro Shops(R), headquartered in Springfield, Missouri is a leading
 retailer of outdoor recreational products specializing in fishing tackle,
 camping and hunting equipment.  Its retail stores, international catalog and
 Internet web site offer the outdoor enthusiast a variety of shopping
 opportunities.  Outdoor World mega-store showrooms are located in Springfield,
 MO, Chicago, IL, Atlanta, GA, Ft. Lauderdale, FL, Dallas/Ft. Worth, TX,
 Detroit, MI, Charlotte, NC, Houston, TX, Nashville, TN, Orlando, FL,
 Cincinnati, OH, Baltimore, MD, and St. Louis, MO.  World Wide Sportsman in
 Islamorada, FL specializes in technical saltwater and fly fishing equipment.
 Future Bass Pro Shops(R) retail locations include: Memphis, TN, Oklahoma City,
 OK, and Kansas City, MO.  Visit their web site at www.basspro.com for more
 information.
     Individuals who wish to receive more information can call 1(800) 277-2582.
 
 

SOURCE MBNA Corporation
RELATED LINKS
http://www.mbnainternational.com

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