Bass Pro Shops Endorses MBNA Credit Card
WILMINGTON, Del., March 7 /PRNewswire-FirstCall/ -- Bass Pro Shops, Inc., the world's leading supplier of premium outdoor products, has signed a long- term agreement with MBNA America Bank, N.A., the world's largest independent credit card issuer, to issue a "Bass Pro Shops Outdoor Rewards" credit card. The Outdoor Rewards credit card program will reward cardholders with 1% Rewards for retail purchases outside Bass Pro Shops, 2% for retail purchases from any Bass Pro Shops store, catalog or Internet site and 4% for Bass Pro Shops brand items. A portion of the credit card proceeds will also go to conservation efforts selected by Bass Pro Shops. "After a thorough review of major bank card issuers, we came to the very clear choice of MBNA to market our new co-branded credit card that will be connected directly to our Outdoor Rewards customer loyalty program. We're very impressed with MBNA's leading marketing expertise, strong Customer service orientation and sports marketing affiliations. We believe MBNA will be a great new business partner," said President of Marketing for Bass Pro Shops, Ron Ramseyer. "MBNA is extremely proud to be associated with Bass Pro Shops," said John Cochran, President of MBNA America Bank. "The people of MBNA are committed to providing Bass Pro Shops with superior financial products and Customer service." Bass Pro Shops offers an extensive array of fishing, hunting, camping, and marine supplies, as well as apparel, footwear, and outdoor gifts through its catalog, its web site, and its Outdoor World retail stores. In addition, it offers regular Outdoor Skills Workshops at its 14 stores, located in ten states. MBNA Corporation (NYSE: KRB), a bank holding company and parent of MBNA America, N.A., a national bank, has more than $97.5 billion in managed loans. MBNA, the largest independent credit card lender in the world, also provides retail deposit, consumer loan, and insurance products. Bass Pro Shops(R), headquartered in Springfield, Missouri is a leading retailer of outdoor recreational products specializing in fishing tackle, camping and hunting equipment. Its retail stores, international catalog and Internet web site offer the outdoor enthusiast a variety of shopping opportunities. Outdoor World mega-store showrooms are located in Springfield, MO, Chicago, IL, Atlanta, GA, Ft. Lauderdale, FL, Dallas/Ft. Worth, TX, Detroit, MI, Charlotte, NC, Houston, TX, Nashville, TN, Orlando, FL, Cincinnati, OH, Baltimore, MD, and St. Louis, MO. World Wide Sportsman in Islamorada, FL specializes in technical saltwater and fly fishing equipment. Future Bass Pro Shops(R) retail locations include: Memphis, TN, Oklahoma City, OK, and Kansas City, MO. Visit their web site at www.basspro.com for more information. Individuals who wish to receive more information can call 1(800) 277-2582.RELATED LINKS
SOURCE MBNA Corporation
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