Specializing in content, social and distribution strategy, Kate Spies has had a key role in rapidly scaling a number of brands and guiding large teams through high-growth phases at companies worldwide. At Bauer Xcel Media, Spies' mission is to diversify traffic sources, drive efficiency and high output at scale within the editorial team, and deliver high-quality content across a wide variety of channels such as video and features. Before Bauer Xcel, Spies was the Head of Content for Mamamia, the largest online women's network in Australia where she drove audience growth by 200%. Previously, she worked at Bauer Media Australia where she oversaw content operations for Cosmopolitan online.
As Vice President Revenue, Mike Shaughnessy is responsible for the identification, implementation and optimization of all programmatic revenue partners, including Kargo, Bauer Xcel's largest revenue partner. Shaughnessy is also tasked with ensuring that Bauer Xcel's ad technology meets industry standards and that the company is positioned to embrace new technologies as they arise. Prior to joining Bauer Xcel Media, Mike was Vice President, Programmatic at Patch.com. Previous to his time at Patch, he was responsible for maximizing programmatic revenue and traffic acquisition strategies at About.com.
Christian Baesler, President of Bauer Xcel Media's US operations said: "I'm very excited to have such a talented roster of new leaders on our team. Lisa, Kate and Mike are visionary digital media executives that embody the factors that have made Bauer Xcel Media successful; a focus on data and efficiency with an eye toward creative innovation."
About Bauer Xcel Media
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world's fastest growing digital media companies.
About Bauer Media Group
Bauer Media Group is one of the world's most successful media corporations. Over 600 magazines, more than 400 digital products and over 100 radio and TV stations are enjoyed by millions of people across the globe. The corporate portfolio also includes print shops, postal, sales and marketing services. Bauer Media Group's global positioning underscores its passion for people and brands. We see ourselves as the home of popular media, as illustrated by our strapline "We think popular." – a claim which inspires and motivates our global workforce of some 11,500 employees in 20 countries.
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SOURCE Bauer Xcel Media