Bay Area Edible-Insect Startup 'Chirp' to Appear on New Lifetime Reality TV Show, Supermarket Superstar!

SAN FRANCISCO, Aug. 5, 2013 /PRNewswire-iReach/ -- Could America's next food trend be… insects? Once relegated to exotic markets and Fear Factor challenges, edible insects have entered the culinary spotlight as a recent U.N. report touts their potential to help solve to global food-security issues. Answering the call to action, adventurous chefs—like René Redzepi, of Noma, the Copenhagen restaurant named "best in the world"— and food entrepreneurs like Chirp are exploring ways to deliciously introduce high-protein, vitamin-rich insects to the Western diet.

Now insect-based foods are moving to primetime, as Chirp, a San Francisco Bay Area startup that makes high-protein foods from cricket flour, is featured on the new Lifetime reality TV show Supermarket Superstar. Entrepreneur John Heylin appears in the "Natural Products" episode of Supermarket Superstar on Thursday, August 8, with his high-protein Chirp energy bars.  

Supermarket Superstar host Stacy Kiebler told OK! Magazine that she felt "a connection" with Heylin and Chirp. As Kiebler said in a July 17th OK! interview, "I'm not sure if you've tried the cricket bar yet—not only does it taste amazing but it's a product he's trying to make sustainable to the environment and to use insects as the protein source. I'm very environmentally conscious so emotionally I love the product."

Heylin's passion for edible insects began after he witnessed starvation first-hand during his Peace Corps service in the African country of Niger. He subsequently earned his MBA in sustainable business from San Francisco's Presidio Graduate School where he won multiple awards for his capstone project—an edible insect company.

Since shooting the Supermarket Superstar episode, Heylin has teamed up with business partner Megan Miller, and the two have expanded Chirp's vision to include a range of products based on cricket flour that will target the Paleo and gluten free markets.

 For more information, visit!

SUPERMARKET SUPERSTAREpisode 3, "Natural Foods," featuring John Heylin and Chirp airs THURSDAY, AUG 8, 2013 AT 10:30 PM PST ON LIFETIME, immediately following Project Runway!

Media Contact: Megan Miller, Chirp, 415-735-1346,

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