BBVA Compass names Jennifer Kelly Dominiquini its Chief Marketing and Client Experience Officer

- Dominiquini previously served as chief marketing officer at Evite, Sears Holdings Corp.

- Expertise in data-driven marketing to ramp up bank's digital transformation

Jan 15, 2015, 11:00 ET from BBVA Compass

HOUSTON, Jan. 15, 2015 /PRNewswire/ -- BBVA Compass announced today that it has appointed Jennifer Kelly Dominiquini as its Chief Marketing and Client Experience Officer, tapping the e-commerce veteran to reimagine how the bank engages clients as it continues its digital transformation.

Dominiquini, who previously held chief marketing officer roles at Evite, BuySeasons and Sears Holdings Corp., is expected to transform the bank's marketing team into a data and analytics driven group, with a focus on providing clients a consistent experience in all of the bank's channels. She will report to BBVA Compass Chief Digital Banking Officer Jeff Dennes.  

"We expect Jennifer to make an immediate contribution to our transformation efforts," Dennes said. "Her depth of experience in data-driven marketing and e-commerce strategy and execution will make our team increasingly agile and help us achieve our goal of being the best bank in the 21st century."

While chief marketing officer at Evite and BuySeasons, Dominiquini oversaw all e-commerce, user experience, creative and marketing activities for the two Liberty Media companies, where she relied on a combination of data and analytics to optimize digital marketing and improve the companies' performance.

Before Evite and BuySeasons, Dominiquini was the chief marketing officer for multiple divisions of the Sears Holdings Corp., where she worked to ensure a seamless experience for customers across all channels and grew the divisions' e-commerce businesses. She began her career in internal business consulting with Monitor Group, Strategos and Prophet and honed her international business acumen driving growth initiatives for clients throughout Europe, Brazil and the Americas.

Dominiquini graduated from the University of Scranton and was a Fulbright Scholar in Uruguay. She also holds a Master of Business Administration from the University of Chicago. Dominiquini will reside in Houston.

In March 2014, BBVA Compass announced the formation of a Digital Banking unit, whose primary goals are to accelerate the bank's digital transformation and boost development of new digital businesses. 

About BBVA Group

BBVA Compass is a subsidiary of BBVA Compass Bancshares Inc., a wholly owned subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA). BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, is the largest financial institution in Mexico and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared toward high-growth markets and relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes. More information about the BBVA Group can be found at

About BBVA Compass

BBVA Compass is a Sunbelt-based financial institution that operates 673 branches, including 342 in Texas, 89 in Alabama, 77 in Arizona, 62 in California, 45 in Florida, 38 in Colorado and 20 in New Mexico, and commercial and private client offices throughout the U.S. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been recognized as one of the leading small business lenders by the Small Business Administration and recently earned the top ranking with customers in American Banker's 2014 annual reputation survey of the top 25 largest U.S. retail banks. Additional information about BBVA Compass can be found at, by following @BBVACompassNews on Twitter or visiting

Editor's Note:
BBVA Compass is a trade name of Compass Bank, Member FDIC.

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