CHICAGO, June 6, 2016 /PRNewswire/ -- Apparel hangers bedecked in pearls and crystals may seem the last thing a girl really needs, but customers nationwide at select TJX retail locations don't seem to think so. Bejeweled hangers are flying off the shelves as women hang their special lingerie, wedding clothing and memorable baby apparel upon their baubled arms and give them as gifts for weddings, baby showers and the holidays. Hangers Couture sell in packs of 5 or individually for a retail suggested price of $5.25 and can be found online at HangersCouture.com. The Hangers Couture founder, Brittney Zeller, will make her publicity debut at Consumer Product Events "Holiday Gift Guides" event on June 8 from 11-3:30 pm at Morton's Steakhouse at 551 5th Avenue, New York (45th between 5th and Madison).
Ironically enough, the unusually wide distribution for a new product at major retailers fell into the lap of mom-preneur Brittney Zeller. The line of 9 adult and 4 children SKUs were inspired by a trip to her native Sweden where Zeller saw these special hangers in a lingerie shop. By 2010, Zeller had sourced manufacturing and was selling – all the while with a full time job in digital marketing at Granite City Food & Brewery while mothering two children (with another on the way). She manages to continue to build the business that is capitalized from her sales, while never taking a capital growth loan.
"My customers found me," shrugs Zeller. "It's truly amazing how something so simple became so popular. People just love them and use them to hang their favorite pieces of clothing. All I've ever done is just follow my instinct."
About Hanger's Couture – For special things in a girl's closet, from her best lingerie to her wedding dress or her baby's baptism dress, mom-preneur Brittney Zeller has created a bead, pearl and crystal hanger line. In what may appear an over the top indulgence, Zeller hit a mainstream nerve selling boatloads of her baubled hangers to some of the largest retailers and boutiques worldwide, while continuing to grow her online sales.
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SOURCE Hangers Couture, LLC