CHICAGO, Dec. 13, 2016 /PRNewswire/ -- Working with Avionos, Bear Naked Custom Granola was recently awarded the "Customer Management Award" by Consumer Goods Technology. This award is presented to "the consumer goods firm that is best leveraging technology or business process change to manage customer relationships, trade promotions, marketing and/or consumer insights."
As a part of the program Avionos developed the first successful integration of IBM's Chef Watson in a customer-facing website. The results from IBM Chef Watson's integration confirmed the hypothesis that millennial customers will embrace a consumer food product that offers guided customization and personalized food choices. "We launched Bear Naked Custom Made Granola because we know that our Food Forward Millennial consumers are looking beyond the cereal aisle for new food experiences - they want to explore new and different tastes and flavors," Chris Tutor, Vice President of Strategy at Bear Naked, said when describing the target audience for their brand.
"Bear Naked provided Avionos with a great opportunity to demonstrate our ability to assemble the right suite of cloud based technologies and bring their product to market in a short period of time. We would like to congratulate Bear Naked Custom and the team for receiving a very prestigious award in CPG," says Dan Neiweem, Principal at Avionos.
Bear Naked is leveraging CloudCraze, an ecommerce solution built natively on the Salesforce platform with which Avionos was able to launch the customer experience in just four months. Bear Naked is supporting the project through PR, digital media, print media, and experiential marketing.
Since its inception in 2014, Avionos has become a premier cloud consultancy and technology partner driving increased performance for Marketing, Sales, and Customer Care organizations.
To view the official release and list of other winners, visit Consumer Goods Technology.
Avionos is the digital services and solutions firm that delivers connected customer engagement and extends the brand promise beyond traditional expectations. Avionos brings together marketing, sales, and customer care to drive unparalleled business outcomes via connected and cloud technologies, working with clients such as the American Medical Association, Kellogg's, Plantronics, and Sears. Avionos was recently named 2016 partner of the year for Acquia. www.avionos.com
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