Beaulieu Vineyard(R) Featured Wine for 4th Consecutive Year at the 59th Primetime Emmy(R) Awards

Georges de Latour Private Reserve First Toast of Emmy Winners

Aug 16, 2007, 01:00 ET from Diageo Chateau & Estate Wines

    NAPA, Calif., Aug. 16 /PRNewswire/ -- Beaulieu Vineyard, a leader in
 Napa Valley with over 100 years of excellence in winemaking, will once
 again be the featured wine of the 59th Primetime Emmy(R) Awards Governors
 Ball to be held on September 16, 2007 at the Shrine Auditorium in Los
 Angeles immediately following the Primetime Emmy(R) telecast. This is the
 fourth consecutive year that BV wines will be poured at this event, as well
 as at the Creative Arts Awards Dinner, which will be held at the Shrine
 one-week prior, on September 8, 2007.
     To celebrate the occasion on September 16, Beaulieu Vineyard will pour
 the signature Georges de Latour Private Reserve Cabernet Sauvignon, the
 first private reserve Cabernet Sauvignon produced and a benchmark in
 California winemaking since the first vintage in 1936. Named for the winery
 founder, Georges de Latour Private Reserve has a suggested retail price of
 $100 per bottle and has been poured at the White House for presidents and
 princes. This is the second consecutive year that "Georges" has been poured
 at the Emmys.
     In keeping with the green eco-friendly theme of this year's Primetime
 Emmy campaign, following the celebrations, all 2400 empty BV bottles will
 be recycled for their glass.
     "Once again we are thrilled and honored to be served at the Primetime
 Emmy Awards celebrations," said Jeffrey Stambor, Senior Winemaker. "BV is a
 benchmark, uniquely American winery, and the Emmys are truly a benchmark,
 uniquely American awards ... the perfect way to toast the best of American
 television talent."
     The 2005 Beaulieu Vineyard Carneros Chardonnay will join the 2003
 Georges de Latour Private Reserve Cabernet Sauvignon at the table and will
 be paired with Master Chef Joachim Splichal's impressive menu for the
 Governors Ball, the official celebration of the 59th Primetime Emmy Awards.
     Beaulieu Vineyard, established in 1900, is a benchmark Napa Valley
 winery with a tradition of quality and innovation. Founded by French
 immigrant, Georges de Latour, BV set early standards for excellence in
 premium winemaking that subsequent generations of vintners continue to
 maintain. BV holds a unique place in the history of California wineries and
 is one of the most collected American Cabernets. For more information about
 Beaulieu Vineyard, visit
     Beaulieu Vineyard wines are produced by Diageo Chateau & Estate Wines,
 which is part of Diageo, the world's leading premium drinks business. DC&E
 also produces and markets Sterling Vineyards, the wines of the Chalone Wine
 Group, Sterling Vintner's Collection, Solaris, Blossom Hill and The
 Monterey Vineyard, as well as the French wines of Barton & Guestier. DC&E
 is also a leading importer of classified Bordeaux in the U.S. and F. E.
 Trimbach wines from Alsace. A collection of burgundy estate-bottled wines
 and several other fine European wines complement the selection. Diageo's
 broader business includes: Smirnoff Vodkas and flavored malt beverages,
 Guinness, Bailey's Irish Cream Liqueur, Crown Royal Canadian Whiskey and
 Captain Morgan Original Spiced Rum, as well as many other of the world's
 leading premium drinks brands.

SOURCE Diageo Chateau & Estate Wines