Beauty Behind the Scenes: M.A.C Cosmetics, New York Fashion Week's Makeup Authority

    NEW YORK, Jan. 30 /PRNewswire/ -- As the official makeup sponsor of New
 York, London, Athens, South Africa and Sydney Fashion Weeks, M.A.C
 Cosmetics is the leading global authority on emerging trends in beauty and
 fashion. M.A.C's international team of over 75 PRO Makeup Artists -- joined
 by the most talented freelance artists from around the world -- are
 responsible for creating stunning cutting-edge makeup trends seen on nearly
 every runway in the world. During the Fall/Winter 2008 New York
 collections, M.A.C Artists will be creating makeup looks for over 70 shows
 including: Carolina Herrera, Zac Posen, Catherine Malandrino, Luca Luca,
 and Temperley. "By supporting over 175 designers worldwide, M.A.C plays a
 direct role in shaping the latest runway beauty trends," says John Demsey,
 Global President of M.A.C Cosmetics. "Fashion Week is invaluable to staying
 ahead-of-trend and keeping connected to our Artists, who are the DNA of the
 M.A.C brand."
 
     Backstage, PRO Artist teams work closely with such makeup artist
 luminaries as Tom Pecheux, Diane Kendal, Charlotte Tilbury, Gucci Westman
 and Polly Osmond. "Because we work on so many shows, M.A.C. has become the
 'backstage makeup authority' for Fashion Week," says Gordon Espinet, Vice
 President of Makeup Artistry, M.A.C Cosmetics. "Not only do we support the
 most renowned and successful designers, but we also work with the emerging
 up- and-comers. It's important to keep an eye on who the next great talent
 will be."
 
     In addition to creating the beauty trends on the runway, Fashion Week
 plays a critical role in the M.A.C product development process. During
 Fashion Week, artists have the opportunity to test drive product prototypes
 before they reach consumers. "Artists give us specific feedback about
 texture, color and application," says Jennifer Balbier, Senior Vice
 President of Product Development. "We'll go back and reformulate to make
 sure everything is accurate. If we can't sell products to our makeup
 artists, we're never going to be able to sell it to consumers."
 
     "When the make-up artists get excited about a product, we are confident
 it has a good chance of being an instant success," says Espinet. "Plus, we
 know it's a good sign if models flip out and want the new products for
 themselves."
 
     This season, a big focus for product development is on skin. The M.A.C
 PRO Team will be sampling a new hydrating foundation with a unique cream
 gel technology, along with an innovative loose powder that are sure to
 become backstage staples. Also being tested backstage is a new lipstick
 formulation that delivers color, shine and moisture, with a buildable
 coverage. M.A.C aims to launch the products tested backstage to consumers
 in Winter 2008 or Spring 2009.
 
     For more information on runway trends from New York Fashion Week,
 log-on to WWD.com. Click on M.A.C Backstage to view the looks from top
 runway shows created by key makeup artists, along with information about
 the products used to create these beauty trends.
 
 
 

SOURCE M.A.C Cosmetics

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