NEW YORK, Jan. 30 /PRNewswire/ -- As the official makeup sponsor of New York, London, Athens, South Africa and Sydney Fashion Weeks, M.A.C Cosmetics is the leading global authority on emerging trends in beauty and fashion. M.A.C's international team of over 75 PRO Makeup Artists -- joined by the most talented freelance artists from around the world -- are responsible for creating stunning cutting-edge makeup trends seen on nearly every runway in the world. During the Fall/Winter 2008 New York collections, M.A.C Artists will be creating makeup looks for over 70 shows including: Carolina Herrera, Zac Posen, Catherine Malandrino, Luca Luca, and Temperley. "By supporting over 175 designers worldwide, M.A.C plays a direct role in shaping the latest runway beauty trends," says John Demsey, Global President of M.A.C Cosmetics. "Fashion Week is invaluable to staying ahead-of-trend and keeping connected to our Artists, who are the DNA of the M.A.C brand." Backstage, PRO Artist teams work closely with such makeup artist luminaries as Tom Pecheux, Diane Kendal, Charlotte Tilbury, Gucci Westman and Polly Osmond. "Because we work on so many shows, M.A.C. has become the 'backstage makeup authority' for Fashion Week," says Gordon Espinet, Vice President of Makeup Artistry, M.A.C Cosmetics. "Not only do we support the most renowned and successful designers, but we also work with the emerging up- and-comers. It's important to keep an eye on who the next great talent will be." In addition to creating the beauty trends on the runway, Fashion Week plays a critical role in the M.A.C product development process. During Fashion Week, artists have the opportunity to test drive product prototypes before they reach consumers. "Artists give us specific feedback about texture, color and application," says Jennifer Balbier, Senior Vice President of Product Development. "We'll go back and reformulate to make sure everything is accurate. If we can't sell products to our makeup artists, we're never going to be able to sell it to consumers." "When the make-up artists get excited about a product, we are confident it has a good chance of being an instant success," says Espinet. "Plus, we know it's a good sign if models flip out and want the new products for themselves." This season, a big focus for product development is on skin. The M.A.C PRO Team will be sampling a new hydrating foundation with a unique cream gel technology, along with an innovative loose powder that are sure to become backstage staples. Also being tested backstage is a new lipstick formulation that delivers color, shine and moisture, with a buildable coverage. M.A.C aims to launch the products tested backstage to consumers in Winter 2008 or Spring 2009. For more information on runway trends from New York Fashion Week, log-on to WWD.com. Click on M.A.C Backstage to view the looks from top runway shows created by key makeup artists, along with information about the products used to create these beauty trends.
SOURCE M.A.C Cosmetics