BALTIMORE, April 25 /PRNewswire/ -- Becker Group, in partnership with
Warner Bros. Consumer Products, today announced it will bring worldwide
audiences "Harry Potter: The Exhibition," a state-of-the-art exhibition
highlighting artifacts from the Warner Bros. films based on J.K. Rowling's
beloved book series. The 10,000 square foot experience will premiere in
Spring 2009 in a major market, and will appear in ten or more cities around
the world throughout a five-year span.
"Harry Potter: The Exhibition" will include elaborate displays of
authentic costumes, props and artifacts from popular environments featured
in the films such as those from Hogwarts School of Witchcraft and Wizardry,
including the Gryffindor common room and Hagrid's hut. During its run, the
exhibit will also be updated to include artifacts from the final
installments of the Harry Potter film series. The exhibition will be
displayed in major cultural and entertainment venues, museums and
institutions, and will be supported by a multimedia promotional effort and
advance ticket sales worldwide. Tour information, updates and ticket
availability will be posted at www.harrypotterexhibition.com as details
become available, or for more information, call 866-231-8328.
With more than $4.5 billion in worldwide box office gross sales to
date, Harry Potter is the most successful film franchise in the world. The
next installment of the Warner Bros. blockbuster film series, Harry Potter
and the Half-Blood Prince, is scheduled to open in theaters on November 21,
"Creating this magical tour around such a legendary property is a true
milestone for Becker Group, both as a company, and a source of creative
entertainment-based attractions," said Glenn Tilley, president and chief
executive officer of Becker Group.
"We've dedicated ourselves to delivering an exciting experience for
visitors that will meet the standards set by the films based on the novels
by J.K. Rowling," added Eddie Newquist, president of Becker Group's
Creative Studio and Exhibits.
"We're thrilled to partner with Becker Group to produce this
multi-dimensional exhibition dedicated to the iconic Harry Potter film
series," said Brad Globe, president Warner Bros. Consumer Products. "Fans
around the world will finally be able to see the incredible craftsmanship
and detail that went into creating their favorite props and costumes."
"Harry Potter: The Exhibition" is the fourth collaboration between
Warner Bros. and Becker Group. Previous partnerships include the successful
"Happy Feet Snow Globe Experience" and the "Fred Claus Snow Globe
Experience," each of which appeared in 17 Taubman retail centers nationally
in 2006 and 2007, respectively, as well as another project based on the
classic holiday film The Polar Express.
About Becker Group
Becker Group, a subsidiary of Viad Corp (NYSE: VVI), is an experiential
marketing company with over fifty years of experience creating immersive,
entertaining attractions and brand-based experiences for a wide variety of
clients and venues including top consumer brands, movie studios, retail
centers, television networks, theme parks, museums and casinos around the
globe. The award-winning company is headquartered in Baltimore, Maryland,
and has operations in Los Angeles, St. Louis, Salt Lake City, Miami, Mexico
City, and Sao Paulo, Brazil. For more information please visit
www.beckergroup.com. For information about becoming a host venue for the
exhibit, contact Lisa O'Keefe at Becker Group at 866-231-8328.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in the
Nora Capers Erin Barrier
Becker Group GolinHarris
SOURCE Becker Group