Becker Group and Warner Bros. Consumer Products Announce 'Harry Potter: The Exhibition'

International Touring Exhibit to Debut in 2009

Apr 25, 2008, 01:00 ET from Becker Group

    BALTIMORE, April 25 /PRNewswire/ -- Becker Group, in partnership with
 Warner Bros. Consumer Products, today announced it will bring worldwide
 audiences "Harry Potter: The Exhibition," a state-of-the-art exhibition
 highlighting artifacts from the Warner Bros. films based on J.K. Rowling's
 beloved book series. The 10,000 square foot experience will premiere in
 Spring 2009 in a major market, and will appear in ten or more cities around
 the world throughout a five-year span.
     "Harry Potter: The Exhibition" will include elaborate displays of
 authentic costumes, props and artifacts from popular environments featured
 in the films such as those from Hogwarts School of Witchcraft and Wizardry,
 including the Gryffindor common room and Hagrid's hut. During its run, the
 exhibit will also be updated to include artifacts from the final
 installments of the Harry Potter film series. The exhibition will be
 displayed in major cultural and entertainment venues, museums and
 institutions, and will be supported by a multimedia promotional effort and
 advance ticket sales worldwide. Tour information, updates and ticket
 availability will be posted at as details
 become available, or for more information, call 866-231-8328.
     With more than $4.5 billion in worldwide box office gross sales to
 date, Harry Potter is the most successful film franchise in the world. The
 next installment of the Warner Bros. blockbuster film series, Harry Potter
 and the Half-Blood Prince, is scheduled to open in theaters on November 21,
     "Creating this magical tour around such a legendary property is a true
 milestone for Becker Group, both as a company, and a source of creative
 entertainment-based attractions," said Glenn Tilley, president and chief
 executive officer of Becker Group.
     "We've dedicated ourselves to delivering an exciting experience for
 visitors that will meet the standards set by the films based on the novels
 by J.K. Rowling," added Eddie Newquist, president of Becker Group's
 Creative Studio and Exhibits.
     "We're thrilled to partner with Becker Group to produce this
 multi-dimensional exhibition dedicated to the iconic Harry Potter film
 series," said Brad Globe, president Warner Bros. Consumer Products. "Fans
 around the world will finally be able to see the incredible craftsmanship
 and detail that went into creating their favorite props and costumes."
     "Harry Potter: The Exhibition" is the fourth collaboration between
 Warner Bros. and Becker Group. Previous partnerships include the successful
 "Happy Feet Snow Globe Experience" and the "Fred Claus Snow Globe
 Experience," each of which appeared in 17 Taubman retail centers nationally
 in 2006 and 2007, respectively, as well as another project based on the
 classic holiday film The Polar Express.
     About Becker Group
     Becker Group, a subsidiary of Viad Corp (NYSE:   VVI), is an experiential
 marketing company with over fifty years of experience creating immersive,
 entertaining attractions and brand-based experiences for a wide variety of
 clients and venues including top consumer brands, movie studios, retail
 centers, television networks, theme parks, museums and casinos around the
 globe. The award-winning company is headquartered in Baltimore, Maryland,
 and has operations in Los Angeles, St. Louis, Salt Lake City, Miami, Mexico
 City, and Sao Paulo, Brazil. For more information please visit For information about becoming a host venue for the
 exhibit, contact Lisa O'Keefe at Becker Group at 866-231-8328.
     About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. Media Contacts: Nora Capers Erin Barrier Becker Group GolinHarris 866-231-8328 213-438-8707 Venue Contact: Lisa O'Keefe Becker Group 866-231-8328

SOURCE Becker Group