LONDON, Aug. 30 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a
leader in measuring the digital world, today announced worldwide traffic
figures to mlsnet.com, the official website of the leading U.S. soccer
The site attracted just over one million unique visitors in July, 2007
-- up 117 percent on the previous year. This growth can be accounted for by
the U.S. arrival of former England captain, David Beckham, who was signed
by MLS side LA Galaxy at the start of the year. The former Manchester
United and Real Madrid star is reported to have signed a deal alleged to be
worth around $250 million, making him one of the highest paid sports stars
of all time.
By the end of 2006, traffic to mlsnet.com had slumped to 230,000 unique
visitors, down from 478,000 in July. However when LA Galaxy announced the
signing of David Beckham in January, traffic immediately jumped to 808,000
unique visitors -- a 252 percent month-on-month increase.
In the intermittent period as the camera focus on 'Brand Beckham'
shifted back to Spain, interest in the MLS site fell away. By March it had
fallen to 392,000 unique visitors.
However, with the unveiling of Beckham as a Galaxy player at the club's
ground on July 13th, and his subsequent playing debut in a friendly match
against Chelsea on July 21st, worldwide traffic to the site rocketed to
over one million unique visitors.
Worldwide Traffic to Mlsnet.com
Total Worldwide, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Date Total Unique Timeline
Jul 2006 478 Beckham announces retirement from England
Aug 2006 522 Dropped from England squad under new manager,
Sep 2006 250
Oct 2006 294
Nov 2006 306 LA Galaxy admit their interest in signing the
31 year old
Dec 2006 230
Jan 2007 808 LA Galaxy announce the signing of David
Beckham on a five year contract
Feb 2007 345
Mar 2007 392
Apr 2007 567 Start of MLS season in U.S.
May 2007 521 Recalled to the England squad for Brazil
Jun 2007 719 Wins Spanish La Liga Title with Real Madrid
Jul 2007 1,037 Makes debut for the LA Galaxy in a friendly
* Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
Bob Ivins, EVP of International Markets at comScore, observed, "David
Beckham's impact on the MLS league's official website has been enormous.
The player has single handedly doubled the number of visitors to mlsnet.com
versus last year, which let's not forget, was a World Cup year. When you
look at the huge traffic increase that occurred in January just because of
the announcement of his signing for the club, the figures speak for
themselves. If anyone can raise the profile of soccer in the States, David
Beckham is undoubtedly the man to do it. "
U.S. interest in the official MLS site also increased significantly
following the announcement of the Beckham deal in January. Traffic grew 155
percent, from 159,000 in December 2006 to 404,000 in January 2007. As seen
in the case of the worldwide trend, visitation immediately tailed off until
Beckham's subsequent debut for the club in July, when it reached its
highest ever figure at 594,000 unique visitors.
U.S. Traffic to Mlsnet.com
Total U.S. - Home/Work/University Locations
Source: comScore Media Metrix
Date Total Unique
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the
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