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2014

Beckham Boosts Traffic to Official U.S. Major League Soccer Website to Over One Million

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    LONDON, Aug. 30 /PRNewswire-FirstCall/ -- comScore (Nasdaq:   SCOR), a
 leader in measuring the digital world, today announced worldwide traffic
 figures to mlsnet.com, the official website of the leading U.S. soccer
 league.
     The site attracted just over one million unique visitors in July, 2007
 -- up 117 percent on the previous year. This growth can be accounted for by
 the U.S. arrival of former England captain, David Beckham, who was signed
 by MLS side LA Galaxy at the start of the year. The former Manchester
 United and Real Madrid star is reported to have signed a deal alleged to be
 worth around $250 million, making him one of the highest paid sports stars
 of all time.
     By the end of 2006, traffic to mlsnet.com had slumped to 230,000 unique
 visitors, down from 478,000 in July. However when LA Galaxy announced the
 signing of David Beckham in January, traffic immediately jumped to 808,000
 unique visitors -- a 252 percent month-on-month increase.
     In the intermittent period as the camera focus on 'Brand Beckham'
 shifted back to Spain, interest in the MLS site fell away. By March it had
 fallen to 392,000 unique visitors.
     However, with the unveiling of Beckham as a Galaxy player at the club's
 ground on July 13th, and his subsequent playing debut in a friendly match
 against Chelsea on July 21st, worldwide traffic to the site rocketed to
 over one million unique visitors.
     Worldwide Traffic to Mlsnet.com
     Total Worldwide, Age 15+ - Home and Work Locations*
     Source: comScore World Metrix
 
       Date      Total Unique                    Timeline
                 Visitors (000)
     Jul 2006         478        Beckham announces retirement from England
                                 captaincy
     Aug 2006         522        Dropped from England squad under new manager,
                                 Steve Mclaren
     Sep 2006         250
     Oct 2006         294
     Nov 2006         306        LA Galaxy admit their interest in signing the
                                 31 year old
     Dec 2006         230
     Jan 2007         808        LA Galaxy announce the signing of David
                                 Beckham on a five year contract
     Feb 2007         345
     Mar 2007         392
     Apr 2007         567        Start of MLS season in U.S.
     May 2007         521        Recalled to the England squad for Brazil
                                 friendly
     Jun 2007         719        Wins Spanish La Liga Title with Real Madrid
     Jul 2007       1,037        Makes debut for the LA Galaxy in a friendly
                                 against Chelsea
     * Excludes traffic from public computers such as Internet cafes or
 access from mobile phones or PDAs.
     Bob Ivins, EVP of International Markets at comScore, observed, "David
 Beckham's impact on the MLS league's official website has been enormous.
 The player has single handedly doubled the number of visitors to mlsnet.com
 versus last year, which let's not forget, was a World Cup year. When you
 look at the huge traffic increase that occurred in January just because of
 the announcement of his signing for the club, the figures speak for
 themselves. If anyone can raise the profile of soccer in the States, David
 Beckham is undoubtedly the man to do it. "
     U.S. interest in the official MLS site also increased significantly
 following the announcement of the Beckham deal in January. Traffic grew 155
 percent, from 159,000 in December 2006 to 404,000 in January 2007. As seen
 in the case of the worldwide trend, visitation immediately tailed off until
 Beckham's subsequent debut for the club in July, when it reached its
 highest ever figure at 594,000 unique visitors.
     U.S. Traffic to Mlsnet.com
     Total U.S. - Home/Work/University Locations
     Source: comScore Media Metrix
 
       Date           Total Unique
                     Visitors (000)
     Jul-2006             378
     Aug-2006             418
     Sep-2006             222
     Oct-2006             274
     Nov-2006             201
     Dec-2006             159
     Jan-2007             404
     Feb-2007             206
     Mar-2007             252
     Apr-2007             369
     May-2007             281
     Jun-2007             350
     Jul-2007             594
     About comScore
     comScore, Inc. (Nasdaq:   SCOR) is a global leader in measuring the
 digital world. This capability is based on a massive, global cross-section
 of more than 2 million consumers who have given comScore permission to
 confidentially capture their browsing and transaction behavior, including
 online and offline purchasing. comScore panelists also participate in
 survey research that captures and integrates their attitudes and
 intentions. Through its proprietary technology, comScore measures what
 matters across a broad spectrum of behavior and attitudes. comScore
 analysts apply this deep knowledge of customers and competitors to help
 clients design powerful marketing strategies and tactics that deliver
 superior ROI. comScore services are used by more than 700 clients,
 including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
 Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association
 of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal
 McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and
 Expedia. For more information, please visit http://www.comscore.com
 
 

SOURCE comScore

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