Beer Institute Celebrates 75 Years of Post-Prohibition Brewing Recognizes Economic Contributions of Industry Since 1933







    WASHINGTON, April 7, 2008 /PRNewswire-USNewswire/ -- Today, America's
 brewers and beer importers will begin celebrating the 75th anniversary of
 the first legal beer deliveries in the United States following Prohibition.
 For millions of workers and consumers, America's beer industry has grown
 exponentially into an economic force, creating and supporting millions of
 jobs and contributing billions of dollars to federal, state, and local
 economies annually. The repeal of Prohibition also ushered in a new era of
 responsibility in how alcohol is regulated and consumed.
 
 
 
     "The last 75 years powerfully demonstrate that a healthy beer industry
 strengthens our overall economy," said Beer Institute President Jeff
 Becker. "Looking forward, fair tax policies are essential to ensuring that
 brewers and beer importers can continue supporting the more than 1.7
 million jobs we've created and $190 billion provided annually to the
 economy."
 
 
 
     Today, the beer industry is burdened with an excessively high and
 regressive beer tax that unfairly hurts manufacturing employees and lower
 and middle-income consumers hardest. Since the federal beer tax doubled in
 1991, approximately 60,000 Americans lost their jobs in brewing,
 distributing, retailing, and related industries. Rolling back the beer tax
 increase would provide a much-needed shot in the arm to the nation's
 struggling economy and help stimulate job growth.
 
 
 
     In addition to toasting the numerous economic benefits beer has
 delivered for the last three quarters of a century, brewers, beer
 importers, and suppliers are also using April 7 to celebrate the rich
 traditions and cultural heritage of beer in America. Just a few examples of
 the celebrations going on across the country:
 
 
 
     -- Anheuser-Busch's flagship brand, Budweiser, will celebrate the
 milestone with a variety of events, including a re-broadcast of August A.
 Busch Jr.'s 1933 national radio address, an appearance by the Budweiser
 Clydesdales and a new historical exhibit on Prohibition at Anheuser-Busch's
 St. Louis tour center.
 
 
 
     -- Miller Brewing Company will play host to Milwaukee Mayor Tom
 Barrett, who will present an official Proclamation declaring April 7 "Beer
 Day" throughout the entire City of Milwaukee. Barrett and Miller Brewing
 Company will call for Milwaukeeans to make a citywide beer toast
 celebrating the economic and entrepreneurial success the beer industry
 created in the city.
 
 
 
     "From coast to coast, our members stand united as we celebrate this
 important milestone," added Becker. "Together, we have built a strong
 record of growth and responsible community involvement, and that is
 something in which we can all take great pride."
 
 
 
     Brewers and beer importers spend millions of dollars annually on
 numerous civic and community programs. These include alcohol abuse
 prevention efforts, corporate philanthropy, and environmental initiatives.
 For more information on these programs and the industry's economic
 contributions, visit www.beerservesamerica.com.
 
 
 
     Although the national repeal of Prohibition did not become finalized
 until December 5, 1933, brewers and beer importers celebrate April 7 as a
 day of great significance in the industry's history. On April 7, 1933, the
 Cullen-Harrison Act took effect, which legalized the first sales of beer.
 To mark the occasion, President Franklin D. Roosevelt famously received
 shipments of beer at the White House from many brewers and a team of
 Budweiser Clydesdales delivered several cases at the U.S. Capitol.
 
 
 
     The Beer Institute, established in 1986, is the national trade
 association for the brewing industry, representing both large and small
 brewers, as well as importers and industry suppliers. The Institute is
 committed to the development of sound public policy and to the values of
 civic duty and personal responsibility: www.beerinstitute.org.
 
 
 
 
 

SOURCE The Beer Institute

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