BEHR Paints Ranks Highest in Customer Satisfaction According to a Recent J.D. Power and Associates Study
- In a Highly Competitive Industry, BEHR Excels in the Areas of Design
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SANTA ANA, Calif., June 3 /PRNewswire/ -- BEHR Paints ranks highest in customer satisfaction with interior paint, according to the J.D. Power and Associates 2008 Interior Paint Satisfaction Study(SM). BEHR earned an index score of 779 on a 1,000-point scale, performing particularly well in the areas of price, design guides and instructions. The J.D. Power and Associates consumer study was based on 8,900 respondents who purchased and applied interior paint within the previous 12 months. "We're proud to be the company consumers turn to for premium, state-of-the-art products at the best possible value," said Jeff Filley, president of BEHR Process Corporation. "At BEHR, we are continually focused on understanding the needs of customers and how we can make the paint buying experience a success. One of the ways we do this is by partnering with The Home Depot, the exclusive retailer of BEHR Paints. Together, we offer customers a vast assortment of in-store color merchandising material developed to inspire and guide them through the entire painting project. The recognition from J.D. Power and Associates confirms that our strategy of delivering a superb customer experience is hard at work." The BEHR brand is well-known for encouraging and enabling consumers to unleash their creative powers with confidence by providing solutions for painting projects and color selection, including Paint Your Place(TM), an interactive digital imaging tool that allows one-touch painting using ColorSmart(TM) by BEHR. Another online paint tool is BEHR From Home(TM), an online shopping experience that allows consumers to preview, coordinate, and order sample paint colors from the comfort of home. The company also recently launched the 2008 Connect With Color(TM) Trend Card featuring 30 BEHR colors organized into stylish design palettes. Demonstrating its commitment to unparalleled quality and innovation, BEHR believes in harnessing changing technologies it finds through research and development. Its use of NanoGuard(R) technology in many new BEHR product introductions over the last two years has resulted in improved features and benefits that continue to delight customers. About BEHR Process Corporation Founded in 1947, BEHR Process Corporation is the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market. BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. BEHR is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA. About J.D. Power and Associates Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.RELATED LINKS
Contact: Emily Hallford For BEHR Process Corporation 310.309.6616 phone email@example.com
SOURCE BEHR Process Corporation
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