BEHR Paints Ranks Highest in Customer Satisfaction According to a Recent J.D. Power and Associates Study

- In a Highly Competitive Industry, BEHR Excels in the Areas of Design

Guides and Instructions -

Jun 03, 2008, 01:00 ET from BEHR Process Corporation

    SANTA ANA, Calif., June 3 /PRNewswire/ -- BEHR Paints ranks highest in
 customer satisfaction with interior paint, according to the J.D. Power and
 Associates 2008 Interior Paint Satisfaction Study(SM). BEHR earned an index
 score of 779 on a 1,000-point scale, performing particularly well in the
 areas of price, design guides and instructions. The J.D. Power and
 Associates consumer study was based on 8,900 respondents who purchased and
 applied interior paint within the previous 12 months.
     "We're proud to be the company consumers turn to for premium,
 state-of-the-art products at the best possible value," said Jeff Filley,
 president of BEHR Process Corporation. "At BEHR, we are continually focused
 on understanding the needs of customers and how we can make the paint
 buying experience a success. One of the ways we do this is by partnering
 with The Home Depot, the exclusive retailer of BEHR Paints. Together, we
 offer customers a vast assortment of in-store color merchandising material
 developed to inspire and guide them through the entire painting project.
 The recognition from J.D. Power and Associates confirms that our strategy
 of delivering a superb customer experience is hard at work."
     The BEHR brand is well-known for encouraging and enabling consumers to
 unleash their creative powers with confidence by providing solutions for
 painting projects and color selection, including Paint Your Place(TM), an
 interactive digital imaging tool that allows one-touch painting using
 ColorSmart(TM) by BEHR. Another online paint tool is BEHR From Home(TM), an
 online shopping experience that allows consumers to preview, coordinate,
 and order sample paint colors from the comfort of home. The company also
 recently launched the 2008 Connect With Color(TM) Trend Card featuring 30
 BEHR colors organized into stylish design palettes.
     Demonstrating its commitment to unparalleled quality and innovation,
 BEHR believes in harnessing changing technologies it finds through research
 and development. Its use of NanoGuard(R) technology in many new BEHR
 product introductions over the last two years has resulted in improved
 features and benefits that continue to delight customers.
     About BEHR Process Corporation
     Founded in 1947, BEHR Process Corporation is the largest provider of
 premium paints and stains to the North American Do-It-Yourself (DIY) home
 improvement market. BEHR manufactures paints, decorative finishes, primers,
 stains and surface preparation products, which are sold exclusively at The
 Home Depot. BEHR is a subsidiary of Masco Corporation (NYSE:   MAS) and is
 headquartered in Santa Ana, CA.
     About J.D. Power and Associates
     Headquartered in Westlake Village, Calif., J.D. Power and Associates is
 a global marketing information services company operating in key business
 sectors including market research, forecasting, performance improvement,
 training and customer satisfaction. The firm's quality and satisfaction
 measurements are based on responses from millions of consumers annually.
 For more information on cell phone ratings, car reviews and ratings, car
 insurance, health insurance and more, please visit J.D. Power
 and Associates is a business unit of The McGraw-Hill Companies.
Contact: Emily Hallford For BEHR Process Corporation 310.309.6616 phone

SOURCE BEHR Process Corporation