BEHR Paints Utilizes Nanotechnology to Develop New BEHR Premium Plus(R) Interior Sateen Lustre Kitchen and Bath Enamel

- Superior Physical and Aesthetic Qualities Deliver on Form and Function -

Apr 05, 2006, 01:00 ET from BEHR Paints

    SANTA ANA, Calif., April 5 /PRNewswire/ -- Helping homeowners preserve the
 beauty and functionality of their homes, BEHR Paints introduces new Premium
 Plus Interior Sateen Kitchen and Bath Enamel, the first paint of its kind to
 utilize Nanotechnology making for superior physical and aesthetic qualities.
 The paint doubles as an impenetrable safeguard against mildew and stains in
 those high-traffic areas of the home that are most susceptible -- kitchens and
     (Photo: )
     "Kitchens and bathrooms are often the most difficult environments to
 maintain in a home," said Mary Rice, Vice President Marketing, BEHR Paints.
 "Using Nanotechnology to create our new Kitchen and Bath Enamel has enabled us
 to provide a product with excellent application properties and color matching
 with a remarkably resilient finish to protect against the elements."
     BEHR's new Kitchen and Bath Enamel is the product of an innovative formula
 created with Nanotechnology in which key ingredients are reduced to nano-sized
 particles that enhance the performance of the paint, resulting in an extremely
 hard, durable finish.  The product offers outstanding water resistance,
 provides excellent scrubbability, easy stain removal, superior stain blocking
 resistance and improved application properties.
     BEHR Kitchen and Bath Enamel resists the effects of excess moisture which
 can lead to mildew growth.  The protective finish guards against stains left
 behind by grease, food and beverages in the kitchen and the residue resulting
 from soap, cosmetics and grooming products in the bathroom.
     Function aside, BEHR's Kitchen and Bath Enamel delivers on design with the
 radiant silky finish of Sateen Lustre and the full range of Premium Plus
 Colors.  The resilient finish helps the paint to retain its luminous sheen for
 longer periods of time.  The more than 2,000 shades can be viewed, coordinated
 and applied to a virtual room using ColorSmart by BEHR at  The line
 is available for purchase at The Home Depot stores nationwide.
     Founded in 1947, BEHR Process Corporation is the largest provider of
 premium paints and stains to the North American Do-It-Yourself (DIY) home
 improvement market.  BEHR manufactures paints, decorative finishes, primers,
 stains and surface preparation products, which are sold at The Home Depot and
 other specialty retailers and hardware stores.  BEHR is a subsidiary of Masco
 Corporation (NYSE:   MAS) and is headquartered in Santa Ana, CA.
     Lisa Grossman
     for BEHR Process Corporation
     Jennifer Hammer
     for BEHR Process Corporation