Beko appoints McCann Worldgroup as lead agency partner

Europe's fastest-growing appliance brand plans global expansion

Extensive experience in handling international accounts, strategic approach and best creative solutions were key factors for the win

20 Nov, 2015, 12:41 ET from McCann Worldgroup

NEW YORK, Nov. 20, 2015 /PRNewswire/ -- Beko has appointed McCann Worldgroup as lead agency partner for global communication projects. McCann Worldgroup will serve as a lead agency for Beko, a global Premium Partner of FC Barcelona, the second largest brand in Europe in the white goods sector and one of the fastest growing brands in Europe, with a presence in over 100 countries throughout the world.

Starting  immediately, all global communication projects will be coordinated by a newly created McCann Worldgroup hub, led by 3 of the most creative and effective McCann agencies in Europe: The Cyranos McCann Barcelona, McCann Istanbul and McCann Bucharest.

"We have partnered with an experienced team, with great experience in handling international accounts. We will create together long term communication platforms, and McCann showed endless passion, and the best creative work with a strategic approach to tackle this category differently," said George Mead, International Beko Brand Manager.

"This is the beginning of a new and exciting journey and we trust that, with McCann's proven strategic approach, this partnership will lead to increasing Beko's brand equity and awareness globally," stated Tulin Karabuk, Beko Chief Marketing Officer.

"Beko is now on a trajectory to become a stronger global brand. We are thrilled that they have chosen McCann Worldgroup to join them on this great journey ahead of them," stated Richard Bonner-Davies, President of McCann Worldgroup Nordics & Central East Europe.

About Beko

Beko is the international home appliance brand of Arcelik Group and a Global Premium Partner of FC Barcelona. It offers product lines including major appliances, air conditioners and small appliances. Beko is the second largest brand in Europe in the white goods sector and has been the fastest growing brand in overall European market in the last seven years. It has been the leader brand of UK white goods market for years and has top position in Polish free-standing white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with nearly 3-fold market growth.

For Beko the smart generation is the greatest source of inspiration in pioneering future solutions. Beko is inspired by people's ever-changing needs and lifestyles and strive to help make consumers lives easier with smart home appliance solutions. Beko offers a range of smart solutions to cater to the needs of different people, cultures, and ways of life in more than 100 countries worldwide by providing environmentally friendly, energy saving home appliances with smart technologies and stylish design.

About McCann Worldgroup

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).

SOURCE McCann Worldgroup