CHARLOTTE, N.C., May 1, 2014 /PRNewswire/ -- Belk, Inc. has announced a multilayered partnership with the American Red Cross to aid those impacted by the recent storms that have swept through the southern United States. As a part of the partnership, Belk will make a $100,000 contribution to help with immediate and long-term recovery efforts, and customers will have the opportunity to participate by donating to the fund on belk.com. In addition, Belk will work with the local American Red Cross chapters to provide store discounts to those impacted by the storm.
Local Chapters of the American Red Cross have also been invited to participate in Belk's Charity Sale this Saturday, May 3, 2014, by selling tickets to the event at the door. The American Red Cross will keep 100% of the $5 tickets they sell that day. Belk's Charity Sale will be held at all Belk locations from 6 to 10 a.m. For more information on the sale, visit belk.com/charitysale.
"Our thoughts and prayers go out to all of those who have suffered through these devastating storms. Our primary concern is to take care of our family of associates, customers and neighbors," said Tim Belk, chairman and CEO of Belk, Inc. "The American Red Cross is at the forefront of disaster relief efforts, providing much needed resources and support to those whose lives have been impacted by these storms."
Belk, Inc. will fund immediate needs of its associates impacted by the storms through its Charlotte Good Neighbor Fund, which the company established in 1962 to serve the critical needs of Belk associates.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 300 Belk stores located in 16 Southern states and a growing digital presence. Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.
Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.
SOURCE Belk, Inc.