2014

Bell Media Agency Wins Unprecedented Second Consecutive Global Marketing Team of the Year Award at 2014 PromaxBDA Awards in New York City

- Bell Media once again the leading Canadian media group -
- 2014 winners include campaigns for MUCH, CTV, M3, TSN, SPACE E!, CP24, ZTélé, TheLoop.ca, and MTV -

To tweet this release: bit.ly/1lrh0uH

NEW YORK CITY, June 13, 2014 /CNW/ - For an unprecedented second consecutive year, the Bell Media Agency was recognized as the Global Marketing Team of the Year at the 2014 PromaxBDA Awards. The awards were handed out Thursday at the Hilton New York Midtown Hotel, during the closing night of PromaxBDA: The Conference 2014, the annual gathering of the international association of entertainment marketing, promotion, and design professionals. The annual awards honour and recognize the most imaginative and impactful creative marketing, promotion, and design campaigns in the entertainment industry world-wide.

The Bell Media Agency received a total of 72 nominations this year, taking home 23 Global Excellence awards - more than any other company in the world - including six Gold statues, nine Silver statues, and eight Bronze statues. The Bell Media Agency also was awarded 22 North American statues, making it the leading Canadian media organization at the Awards, securing eight Gold statues, four Silver statues, and 10 Bronze statues. Overall, Much alone received an astounding 30 awards.

The Bell Media Agency continues to lead as one of the most decorated marketing and creative groups in the business. In addition to supporting the marketing and promotion of Bell Media's TV, Digital, and Radio properties, the Agency continues to increase its focus on premier brand partnerships, seamlessly aligning sponsors' needs and brand integrity.

"One of the best parts about our awards is the chance to see the way these companies have grown and evolved over the years to keep up with the changing entertainment market," said Stacy La Cotera, VP of Global Awards & Competitions. "Bell Media Agency has been winning PromaxBDA awards for several years, and they continue to elevate their work, consistently reaching higher and producing creative campaigns that truly stand out from the rest."

"The Bell Media Agency team takes a tremendous amount of pride in their work. We're truly honoured to continually receive recognition on the international stage alongside top broadcasters and agencies," said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. "I'm incredibly proud of our team - being recognized as the Global Marketing Team of the Year for a second consecutive year is a remarkable achievement."

PromaxBDA leads the international community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honouring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor, and technology provider and is considered to be the leading international resource for education, community, creative inspiration and career development in the media and media marketing sectors.

With an impressive 30 nominations this year, the Bell Media Agency was also announced as finalists for the 2014 PromaxBDALocal Awards, which will be presented Thursday, June 26, 2014.

Below is the complete list of the 2014 PromaxBDA Promotion, Marketing and Design Awards for Bell Media:

MUCH (30 Awards)

WORLD GOLD

COMEDY PROGRAM CAMPAIGN

  • MUCH: NORTH PARK

INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN

  • MUCH: NORTH PARK

INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN

  • MUCH: MUCH RECREATES MOVIES

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT

  • MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA

  • MUCH: 2013 MMVAS

WORLD SILVER

CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN

  • MUCH: 2013 MMVAS

LIVE EVENT CAMPAIGN

  • MUCH: 2013 MMVAS

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN

  • MUCH: 2013 MMVAS

WORLD BRONZE

COMEDY PROGRAM SPOT

  • MUCH: CONAN MUCHO

LIVE EVENT SPOT

  • MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN

GENERAL IMAGE SPOT

  • MUCH: TMC - SERENA RYDER

CHANNEL HOLIDAY/SPECIAL EVENT SPOT

  • MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN

ART DIRECTION & DESIGN: SELF PROMOTION/SHOW REEL/COMPANY IMAGE REEL

  • MUCH: CHANNEL DESIGN

SOUND DESIGN

  • MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN

ART DIRECTION & DESIGN: PROGRAM PROMOTION WEBSITE

  • MUCH: THE BIG JINGLE

NORTH AMERICAN GOLD

INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN

  • MUCH: NORTH PARK

INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN

  • MUCH: MUCH RECREATES MOVIES

ART DIRECTION & DESIGN: PROGRAM INFORMATIONAL GRAPHICS

  • MUCH: MMVAS

ENTERTAINMENT PROGRAM SPOT

  • MUCH: CONAN MUCHO

COMEDY PROGRAM CAMPAIGN

  • MUCH: NORTH PARK

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT

  • MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN

ANIMATION

  • MUCH: NORTH PARK

NORTH AMERICAN SILVER

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT

  • MUCH: BIG JINGLE LAUNCH

GENERAL IMAGE SPOT

  • MUCH: TMC - SERENA RYDER

GENERAL IMAGE SPOT

  • MUCH: TMC

NORTH AMERICAN BRONZE

CHANNEL HOLIDAY/SPECIAL EVENT SPOT

  • MUCH: HOLIDAY WRAP LAUNCH - THE TREE

LIVE EVENT SPOT

  • MUCH: BIG JINGLE LAUNCH

ART DIRECTION AND DESIGN: INTERSTITIAL/SHORT FORM CAMPAIGN

  • MUCH: NSFW BUMPERS

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA

  • MUCH: 2013 MMVAS

CTV (1 Award)

WORLD SILVER

ART DIRECTION AND DESIGN: NEWS PROGRAM PROMOTION PACKAGE

  • CTV NEWS: FILTER AND FOCUS PROMO

M3 (1 Award)

NORTH AMERICAN BRONZE

ART DIRECTION AND DESIGN: PROGRAM-SPECIFIC LOGO

  • M3: M3 LOGO

TSN (5 Awards)

WORLD SILVER

ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER

  • TSN: NHL ON TSN PLAYER BUMPER

NORTH AMERICAN GOLD

LIVE EVENT CAMPAIGN

  • TSN: 2013 SCOTTIES

NORTH AMERICAN BRONZE

ART DIRECTION AND DESIGN: SPORTS PROGRAM GENERAL IMAGE SPOT

  • TSN: 2013 RAPTORS LAUNCH

ART DIRECTION AND DESIGN: SPORTS PROGRAM SPECIAL EVENTS SPOT

  • TSN: 2013 NHL DRAFT

ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER

  • TSN: NHL ON TSN PLAYER BUMPER

SPACE (3 Awards)

WORLD GOLD

ART DIRECTION & DESIGN: HOLIDAY/SEASONAL/SPECIAL EVENTS SPOT

  • SPACE: 12 DAYS OF SPACEMAS

WORLD SILVER

PROGRAM PROMOTION RADIO SPOT

  • SPACE: PANIC BUTTON

COPYWRITING FOR A RADIO SPOT

  • SPACE: IT'S ALL AROUND YOU

MTV (1 Award)

NORTH AMERICAN BRONZE

SOMETHING FOR NOTHING

  • MTV: MTV MOVIE AWARDS LEMIEUX

CP24 (2 Awards)

WORLD SILVER

PUBLIC SERVICE ANNOUNCEMENT SPOT

  • CP24: CHRISTMAS WISH - STILL DESERVING

NORTH AMERICAN BRONZE

NEWS/INFORMATION PROGRAM CAMPAIGN

  • CP24: BREAKFAST - NEWS DOESN'T SLEEP IN

TheLoop.ca (1 Award)

WORLD SILVER

CHANNEL/STATION/PLATFORM WEBSITE

  • THELOOP.CA: THE LOOP

E! (1 Award)

WORLD BRONZE

PROMOS AT THE MOVIES

  • E!: BELL MEDIA WHISTLER FILM FESTIVAL TRAILER

Ztélé (1 Award)

NORTH AMERICAN SILVER

ART DIRECTION AND DESIGN: GENERAL CHANNEL IMAGE SPOT

  • ZTÉLÉ - HOSTS

About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario and British Columbia. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including CTV GO, TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

SOURCE Bell Media



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