State's Top Business Leaders To Discuss "Triple Bottom Line" May 18 In Raleigh

RALEIGH, N.C., March 17 /PRNewswire/ -- The 2010 N.C. CEO Forum (www.ncceoforum.com), an invitation-only business event scheduled for Tuesday, May 18 at Marriott City Center in Raleigh, has announced that the event will feature a keynote address by Ben Cohen and Jerry Greenfield, founders of Ben & Jerry's Homemade, Inc. (www.benandjerrys.com), a store-front venture the duo built into a $300 million ice cream empire by harnessing the power of social responsibility and creative management.  Cohen and Greenfield will provide insight into the role of leadership as it applies to the event's theme, "The Triple Bottom Line: 21st Century Leadership in People, Planet and Profit."  

Attendees at the 2010 N.C. CEO Forum will also hear a keynote address by Chuck Swoboda, the CEO and chairman of Durham, N.C.-based Cree, Inc. (www.cree.com).  Cree is setting the stage to obsolete the incandescent light bulb through the use of energy-efficient, environmentally-friendly LED lighting technology.  

The 2010 N.C. CEO Forum event will be hosted by Summit Performance Systems (www.summit-performance.com), the N.C. Chamber (www.ncchamber.net) and RDA Recruiters (www.rdarecruiters.com).

"We are excited to announce Ben Cohen and Jerry Greenfield as the featured keynote speakers for the 2010 N.C. CEO Forum," said Kinahan.  "Ben and Jerry have successfully demonstrated the values of the Triple Bottom Line for more than 30 years, and their insight and expertise is incredibly valuable."

ABOUT 2010 N.C. CEO FORUM:

The 2010 N.C. CEO Forum is a premier, invitation-only event for North Carolina business leaders to discuss the Triple Bottom Line: 21st Century Leadership in People, Planet and Profit.  The event, scheduled for Tuesday, May 18 at Marriot City Center, in Raleigh, N.C., will provide attendees a platform to gain insight into the challenges and opportunities posed by environmental initiatives, social mandates, and near-term economic constraints.  Attendees will learn from global and local business leaders how successful companies are seizing opportunity by focusing their attention on people, the planet and profit.  The 2010 N.C. CEO Forum will be led by a keynote address from Ben Cohen and Jerry Greenfield, the iconic founders of Ben & Jerry's Homemade, Inc.  For more information, please visit www.ncceoforum.com.

SOURCE 2010 N.C. CEO Forum

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