Benefon and Genimap to Launch World's First Personal Navigation Phone With Mobile Maps

Mar 22, 2001, 00:00 ET from Benefon Oyj from ,Genimap Oy

    SALO, Finland, March 22 /PRNewswire/ -- Benefon Oyj and Genimap Oy, both
 based in Finland, have today announced that the world's first personal
 navigation phone Benefon Esc! with GPS-positioning capabilities and mobile
 maps is now available for test users and developers.  The product will be
 available for consumers in Europe during the spring.
     The Benefon Esc! GSM+GPS personal navigation phone stores maps in its
 memory and pinpoints the user's location on the map with the help of a state-
 of-the art 12-channel GPS navigator.  Users can also conveniently exchange
 location information with services and other users. Navigation functionality
 includes e.g. waypoints, routes, guide, odometer and NMEA0183 interface.
     In addition to rich phone and organiser functions, the Benefon Esc! is
 resistant to spray water and sports a casing reinforced with stainless steel,
 making it the ideal companion for sailors, bikers, skiers as well as other
 contemporary nomads in need of directions to friends, special points of
 interest and services.  The Benefon Esc! comes with a complimentary helpdesk
 service for its users, to help also consumers without prior knowledge about
 navigation getting started easily.
     "The Benefon Esc! enables mobile network operators and other service
 providers for the first time to provide precision location-based services for
 mobile people, through the open Mobile Phone Telematics Protocol (MPTP) and
 Mobile Map Service Protocol (MMSP) application interfaces.  The Genimap(R)
 Platform is the ideal vehicle to jump-start service development for Benefon
 Esc! and other location-enabled devices", says Jukka Nieminen, Director,
 Product Marketing at Benefon.
     "Benefon embraces mobile industry standards in present and future
 products, and wants to contribute to the fast adoption of location services by
 introducing the open MPTP and MMSP interfaces to the service provider and
 developer community."
     Genimap(R) Mobile Maps service provides maps to Benefon Esc! users, who
 can easily select and download from the Internet service maps they are in need
 of.  The service has been designed to meet the different needs of personal
 navigation in the city, on the road, on the sea and in the woods and it so
 includes city maps, road maps, nautical charts and from some selected areas
 topographical maps as well.  The service can be found at .
 "Mobile Maps service is based on our location based solution platform called
 Genimap(R) Platform.  Benefon is our first customer whose terminals utilise
 our service.  The service has been built in a way that it can quite soon serve
 other map storing and handling capable terminals and PDAs", says Mikko
 Salonen, Director, Internet & Mobile Solutions at Genimap.
     "One strength of our service is content coverage. We can now provide
 different map types from almost twenty European countries and coverage will be
 extended to other areas as well during this year."
     About Benefon
     Benefon ( is a leader in innovative wireless instruments
 combining navigation and telematics, Mobile Internet and GSM evolution with
 New Finnish Design.  Benefon's mission is to be the wireless instruments
 partner of choice for providers of specific solutions and services for mobile
 people. Headquartered in Salo, the wireless industry centre of Finland,
 Benefon has designed and manufactured wireless terminals for GSM and NMT
 networks since 1988.  Benefon is listed in Helsinki Stock Exchange (HEX).
 For high-resolution photography of Benefon Esc! and other Benefon wireless
 instruments, please see Press section.  For more information
 about MPTP and MMSP, please see Partners Area.
     About Genimap
     Genimap Oy, a leading mapping company in Finland, concentrates on
 developing location-based solutions for Mobile Information Society. Genimap
 has set itself the strategic goal of becoming a leading player internationally
 in mobile location based solutions.  The company had pro forma net sales in
 2000 of some EUR 11,5 million. Genimap employs more than 100 GIS, mapping and
 software experts.
     Genimap Oy is a Finnish subsidiary of SanomaWSOY Group (
 and it is also partly owned by MapInfo Corporation (
 SanomaWSOY is the leading Nordic publicly listed media corporation whose
 operations cover most areas of the modern communications industry.

SOURCE Benefon Oyj; Genimap Oy