- Bertie Bassett Celebrates his 80th Birthday by Getting Married!
National icon and renowned ladies' man,
The wedding coincides with Bertie's 80th birthday and Betty being chosen as the new face of Bassett's Red Liquorice Allsorts, the first character to be introduced in those 80 years.
Over 60 factory workers from the Bassett's line were given time off work
to celebrate with the happy couple and some even got to play a role on the
day. Factory manager,
Bassett's Marketing Director, Cadbury UK,
You can find out more information about Betty on her Facebook page: http://www.facebook.com/bettybassett
Notes to Editors
The new Bassett's Red Liquorice Allsorts contain red liquorice and will replace Bassett's Fruit Allsorts. The new packaging is red to reflect the contents inside and create instant differentiation from Liquorice Allsorts packaging. For those with a sweeter tooth look out for the "Betty" jelly sweet contained in all Red Liquorice Allsorts when enjoying a handful.
For updates on the happy couple, please check Betty's Facebook page at http://www.facebook.com/bettybassett.
Prior to the wedding, some celebrity fans were suspicious of the new lady in his life and started a campaign to find out more. You can see their campaign video here: http://uk.youtube.com/watch?v=XfvNpS9B850
Assets available: - Interviews with Bassett's Marketing Director, Cadbury UK, Martin Driver or best man, Shaun Wagstaff - Full range of wedding photography - Commemorative mugs and plates Key moments in Bertie's sweet life so far: - 1842 The first Bassett's sweets are made when George Bassett founded his confectionary company in Sheffield, the oldest confectionary heritage in the UK - 1899 Liquorice Allsorts are discovered by accident when salesman Charlie Thompson tripped up mixing all the different sweets he was carrying, creating the weird and wonderful mix of sweets that we know and love today as Bassett's Liquorice Allsorts - 1929 Bertie Bassett is born - 1932 Liquorice Allsorts are exported to other North European countries - 1987 A unique Bertie only sweet is created - 1989 Bassett's is acquired by Cadbury Schweppes - 2004 Allsorts went beyond liquorice with the launch of Bassett's Fruit Allsorts - 2007 Allsorts packaging dramatically redesigned - 2007 Allsorts ingredients only made with natural colours and flavours - 2009 Red Liquorice Allsorts are introduced with character Betty on pack - the first new character for 80 years - Today Bassett's produce 14 million Allsorts a day and the sweets are sold all over the world