Best Buy Expands HD Digital Radio Line-Up at All Stores Nationwide HD Radio Emphasis Supported by Multi-Million Dollar Campaign to Encourage

Customer Awareness and Trial



    MINNEAPOLIS, ORLANDO, Fla. and COLUMBIA, Md., April 23 /PRNewswire/ --
 Best Buy Co., Inc. has joined forces with the HD Digital Radio Alliance, a
 joint initiative of leading broadcasters to accelerate consumer adoption of
 HD Digital Radio, and iBiquity Digital Corporation, the developer of
 digital HD Radio(TM) technology, to now offer HD digital radio technology
 at all its 832 stores nationally. The HD Radio launch is supported by a
 marketing communications program that includes the latest phase of the
 Alliance's previously announced $250 million radio campaign.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070423/NYM040-a )
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070423/NYM040-b )
     Best Buy is the first national retailer to make HD Radio technology
 available to customers throughout its national chain. Customers will find a
 premium HD Radio experience in their cars with the JVC KD-HDR1 Mobile HD
 Radio receiver and the Visteon Zoom. Throughout 2007, the HD Radio line-up
 will expand to home products and more mobile offerings.
     The retailer's broadened HD Radio product emphasis also is supported by
 a consumer education effort that includes advertising in its weekly
 newspaper inserts and a comprehensive in-store point-of-sale program
 featuring in-store branding and product displays. In addition, interactive
 HD Radio listening stations will enable customers to experience the
 technology's diverse content and crystal-clear sound. The retailer's
 in-store program is further reinforced in all markets by the Alliance's ad
 campaign, with spots running on all Alliance-member radio stations.
     "The HD Digital Radio Alliance and iBiquity have created momentum with
 customers that now make HD Digital Radio one of the hottest electronics
 choices around," said Chris Homeister, Best Buy Vice President of
 Merchandising. "Product is now available in all of our stores, so no matter
 where our customers live, they can discover HD Radio and experience the
 crystal clear sound and new programming choices."
     "Consumers turn to Best Buy as a trusted resource for the ultimate in
 electronics entertainment and we're fortunate to have this retailer lead
 the way with a strong vision for HD Radio," said Peter Ferrara, president
 and C.E.O. of the HD Digital Radio Alliance.
     "This is another major step forward for HD Radio technology," said
 Robert Struble, president and C.E.O. of iBiquity Digital Corp., the
 developer of the HD Radio system. "Following rapid adoption by the
 broadcast community and an increasing range of products for the mass
 market, Best Buy's efforts will dramatically accelerate consumer adoption
 of this great new technology."
     More than 1,200 radio stations currently broadcast in HD, with over 600
 offering HD2 multicasts, giving consumers crystal clear digital sound and
 more choices, with no subscription fee. Information about receiver
 availability, a station guide and more can be found at www.hdradio.com.
     HD Radio(TM) is a trademark of iBiquity Digital Corporation.
     About Best Buy Co., Inc.
     Best Buy Co., Inc. (NYSE:   BBY) operates a global portfolio of brands
 with a commitment to growth and innovation. Our employees strive to provide
 customers around the world with superior experiences by responding to their
 unique needs and aspirations. We sell consumer electronics, home-office
 products, entertainment software, appliances and related services through
 more than 1,150 retail stores across the United States, throughout Canada
 and in China. Our multi-channel operations include: Best Buy (BestBuy.com,
 BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad
 (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers
 (PacificSales.com), Magnolia Audio Video (Magnoliaav.com) and Jiangsu Five
 Star Appliance Co. (Five-Star.cn). Best Buy supports the communities in
 which its employees work and live through volunteerism and grants that
 benefit children and education.
     About the HD Digital Radio Alliance
     The HD Digital Radio Alliance is a joint initiative of leading radio
 broadcasters to accelerate the successful rollout of HD digital radio.
 Current members include major radio groups and independent station owners:
 ABC Radio (in Los Angeles and Minneapolis), Beasley Broadcast Group,
 Bonneville International, CBS Radio, Citadel Broadcasting, Clear Channel
 Radio, Cumulus, Emmis Communications, Entercom, Greater Media and
 independent owner Jerry Lee with WBEB Philadelphia. For more information on
 HD digital radio, visit www.hdradio.com.
     About iBiquity Digital
     iBiquity Digital Corporation is the developer of the HD Radio(TM)
 system, which is powering the AM/FM digital radio revolution. This
 transformational technology allows AM and FM stations to broadcast digital
 signals in tandem with their analog signals, providing broadcasters with a
 platform to offer multiple channels of programming on the same frequency
 (HD2 multicasting); crystal-clear, CD-quality sound; services such as
 real-time traffic updates; and scrolling text and graphics content. More
 than 1,200 HD Radio stations are on the air in the U.S., with more than 600
 offering multicasting channels. HD Radio technology is now being tested and
 adopted in many countries outside the U.S., including Australia, Brazil,
 Canada, Indonesia, New Zealand, Philippines, Poland, Switzerland, Thailand
 and Ukraine. iBiquity's investors are global leaders in the technology,
 broadcasting, manufacturing, media and financial industries.
 
 

SOURCE HD Digital Radio Alliance
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