NEW YORK, June 4 /PRNewswire/ -- Better Homes and Gardens, America's
largest enthusiast magazine, announced today it will join forces with
Canada's most respected consumer awards program to debut the Best New
Product Awards in the United States.
The BNPAs will be one of the largest consumer surveys focused on new
product development and innovation in the United States. As the official
consumer media partner, Better Homes and Gardens will share the results
with its more than 39 million readers and millions of Web site visitors.
The Best New Product Awards are the People's Choice Awards for consumer
products, with more than 100,000 engaged customers choosing the winners.
Respondents will vote on the appeal of the products and their intent to
purchase them again in the fall of 2008, and the 2009 Best New U.S.
Products will be announced in early 2009. BrandSpark International, an
independent brand strategy and market research firm, is responsible for
developing and managing the BNPAs, which has been in existence for five
years in Canada. U.S. companies wanting to submit products for
consideration may do so by visiting http://www.BestNewProductAwards.com.
"Our research shows that consumers are overwhelmed with the number of
new products launched every year. Winning a Best New Product Award is like
having thousands of friends recommend a new product," says Robert Levy,
president of BrandSpark.
An independent research study conducted by IMI International found that
eight out of 10 Americans would be interested in trying a product that had
been voted a Best New Product by thousands of consumers.
Products entered by manufacturers are placed in 3 main categories:
food, personal care and household care. The 2008 Best New Products from
Canada include: Gillette Venus Breeze, Crest Pro-Health toothpaste, Ziploc
Brand Zip 'n Steam Bags, Febreze Noticeables, Lipton White Iced Tea, Quaker
Crispy Delights and Ocean Spray Juice Blends.
"The Best New Product Awards are relevant to P&G because they allow us
to showcase our innovation with real consumer insights and strong media
partnerships. BrandSpark has developed an effective marketing and PR
program in Canada which will surely be successful in the U.S.," said Gord
Myer, business unit director, Procter & Gamble Household Care Business
Unit. In the 2008 Canadian Awards, P&G brands Gillette, Crest and Febreeze
were honored for new products.
In addition to publicizing the winners in the magazine and on BHG.com,
Better Homes and Gardens will create a unique microsite for the BNPAs that
will allow consumers to provide feedback and input about the winning
products, adding to the validity of the BNPAs. This interactivity will also
allow marketers the option of tapping into the large pool of Americans
interested in trying new products.
"The Best New Product Awards are a unique opportunity to share the most
up-to-date peer product reviews with our readers and Web site users," said
Alain Begun, associate publisher, marketing and brand development, Better
Homes and Gardens. "The Awards also provide a unique opportunity to help
marketers understand why their products won and, more important, why their
products are appealing to consumers."
In addition to Better Homes and Gardens, the Product Development and
Management Association has signed on as a lead sponsor of the BNPAs. The
PDMA is non-profit association focused on innovation and new product
The BNPAs will be based on independent online survey responses from
100,000 American consumers. The sample will be representative of the U.S.
population with 20,000 per region: Northeast, Northwest, Southeast,
Central, and Southwest/Pacific. The data will be weighted using the MRI
principal grocer definitions. This survey will join the Canadian annual
survey and afford marketers a true North American perspective.
A research consortium comprising three independent market research
companies will collaborate on the study in addition to the expertise of the
Better Homes and Gardens research team. The winners will be determined by a
proven market-based formula comprising product appeal and repurchase
intent, one of the most important brand metrics. The survey will also
include key questions about packaging; current attitudes towards food,
health and nutrition; and media usage and influence. A unique segmentation
focused on the Early Adopters will also be developed.
To submit products for consideration, companies can visit
http://www.BestNewProductAwards.com or by contact Ryan Cull at
RCull@BestNewProductAwards.com or 416-644-7961.
About BrandSpark International
BrandSpark International is an independent brand strategy firm with a
strong grasp on consumer segmentation, innovation and new product research.
We strive to provide strategic insights providing clients with clear
direction and actionable results. Our commitment to gaining a deeper
understanding of the factors influencing consumer purchase behavior is
demonstrated through the projects we manage. The Best New Product Awards
and the BestNewProducts.ca consumer generated web portal are real life
illustrations of these key philosophies. In addition, they both serve to
express BrandSpark's innovative personality.
About Better Homes and Gardens
Better Homes and Gardens is America's largest enthusiast magazine,
fuelling and satisfying readers' desire for improving their home and their
lives. With a circulation of 7.6 million and a readership of nearly 40
million, Better Homes and Gardens is a vibrant down-to-earth guide for the
woman who is passionate about her home and garden and all they encompass.
SOURCE Better Homes and Gardens