'Better Homes and Gardens' Online Serves Up the Goods on Thanksgiving
'CELEBRATE! 100 Days of Holidays' Provides Must-Have Advice for the
Thanksgiving Host
NEW YORK, Nov. 2 /PRNewswire/ -- With more than 90 percent of Americans
feasting on turkey this Thanksgiving, "Better Homes and Gardens" Online
(http://www.bhg.com) offers invaluable advice to help cooks avoid an underdone
Tom, a pasty gravy and rock-dry stuffing.
The expert editors at BHG.com help the novice and expert alike avoid the
most common cooking mistakes during Thanksgiving preparations. The site's new
section, "CELEBRATE! 100 Days of Holidays" -- an online guide to all
holiday-related needs for Halloween, Thanksgiving, Kwanzaa, Hanukkah,
Christmas, and New Year's -- offers an interactive roasting chart; short cuts
to a perfect stuffing; a menu planner; and expert advice for selecting,
storing, stuffing, and carving the perfect turkey.
Returning by popular demand is the nationally acclaimed Thanksgiving
Success Guide which garnered more than 2.3 million page views on the BHG.com
Web site during the months of October and November of 1999. This time-tested,
leading holiday site offers household chefs tips from planning how much food
to buy for your guests to last-minute substitute ingredients for an enjoyable
and smooth sailing Thanksgiving dinner.
Other key highlights of CELEBRATE!'s Thanksgiving destination include:
-- Recipe Center -- This extremely popular tool, which has received nearly
10 million page views since its May 2000 launch, is loaded with more
than 4,000 recipes. Looking for a new take on turkey? Herbed, curried,
or marinated -- there are over 200 turkey recipes for every taste. Pair
the perfect Tom with just-right side dishes, appetizers, or desserts.
Users can search the Recipe Center and find scads of dishes to round
out the holiday menu.
-- Interactive Roasting Guide and 13 How-to-Videos -- Home chefs get
hands-on training with videos of expert, step-by-step instruction for
preparing a scrumptious holiday meal.
-- Plan-a-Party -- Kicking off November 1, this essential Interactive tool
empowers users to e-mail (or snail mail) party invitations, track
RSVPs, make shopping lists, create 18 innovative holiday party themes,
and more.
-- Travel Tips -- Traveling to Grandma's this Thanksgiving? BHG.com's
soup-to-nuts packing guide offers 50 travel tips and expert tips for
on-the-go families. The guide also offers plenty of kid-focused ideas,
from road games to tips for hassle-free family travel.
-- Online Volunteering & Charities -- It's the season to give thanks and
give to others -- online. CELEBRATE! highlights ways users can make a
difference by donating money or time through the Web.
-- E-cards -- Looking for a quick way to send a holiday greetings for
family members and friends? Turn to BHG.com's E-cards featuring dozens
of archived photographs from "Better Homes and Gardens" with an
accompanying recipe or project instructions.
-- A Personalized Calendar -- Users can organized their holiday tasks with
the help of a personalized online calendar. It helps keep track of
events and meetings in everyone's lives and those of every family
member.
The festivities intensify on November 8, when CELEBRATE! kicks off the
exclusive Christmas, Kwanzaa, Hanukkah holiday guides.
EDITOR'S NOTE:
To access this blockbuster guide to the holidays, Internet users can log
on to the "Better Homes and Gardens" Web site at http://www.bhg.com or go
directly to CELEBRATE! at www.bhg.com/celebrate/. Art work available upon
request.
Meredith Corporation (NYSE: MDP) (http://www.meredith.com) is one of the
nation's leading media and marketing companies with businesses centering on
magazine and book publishing, television broadcasting, integrated marketing
and interactive media. Meredith publishes more than 20 magazine brands,
including Better Homes and Gardens and Ladies' Home Journal, and more than 100
special interest publications. Meredith owns 12 television stations --
including properties in top 25 markets such as Atlanta, Phoenix, Orlando and
Portland -- and produces original television programming based on its strong
brands. Meredith's consumer database, which contains more than 60 million
names, is the largest domestic database among media companies and enables
magazine and television advertisers to precisely target marketing campaigns.
Additionally, Meredith has an extensive Internet presence, which includes 26
Web sites, strategic alliances with leading Internet destinations and branded
anchor tenant positions on America Online.
SOURCE Better Homes and Gardens
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