Better Homes and Gardens(R) Magazine Announces as a Platinum Sponsor of Blueprint 2000, a 'Home of the Year' Multimedia Program

Jul 28, 1999, 01:00 ET from Better Homes and Gardens

    NEW YORK, July 28 /PRNewswire/ --  Better Homes and Gardens(R) magazine
 announced that ( is now a
 Platinum sponsor of the "Blueprint 2000: America's Home for the New
 Millennium" project, the cornerstone of which is a showhouse built in Chapel
 Hill, North Carolina.  For this program, Meredith has created a first-of-its-
 kind 3-D video tour of the 21st century home that is currently being presented
 in a custom-made theater that is traveling to major malls in 20 large cities
 across the country.
     "Since 1996 has led the furniture e-commerce field with
 innovations that include state-of the-art search and site navigation systems,
 a proprietary Kid Glove Home Delivery(TM) program; Kid Glove Assured
 Service(TM) program; and a comprehensive Best Value Guarantee," said Steve
 Antisdel,'s president. " is a factory
 direct, authorized source for over 100 name brands with a total of over
 60,000 home furnishings items available," he continued.
     "We're very proud to work with Better Homes and Gardens to showcase how
 the best ideas in home design and technology can come together to make a very
 comfortable, livable home, and a great value too.  The Blueprint 2000 project
 reflects our core philosophy of delivering comfort and value very well," said
     "We are delighted to join forces with on our Better
 Homes and Gardens Home for the New Millennium project," said Jeannine Shao
 Collins, the magazine's publisher.  "'s expertise as an
 on-line furniture retailer is a great asset to the Blueprint 2000 multimedia
     America's Home of the New Millennium was inspired by the insights of
 Better Homes and Gardens editors and the responses from a survey they
 commissioned asking readers what their dream house for the 21st century would
 be.  The showhouse incorporates the latest in innovative and attainable
 designs, home furnishings, consumer technology products and materials
 available to create the ideal home for the next century.
     As a platinum sponsor, is participating in the following
 aspects of the Blueprint 2000 marketing program:
     -- A first-of-its-kind 3-D Video Tour of the Millennium Home featuring a
     -- 3-D video tour of the house projected inside a custom theater.  Hosted
        by Jean LemMon, editor-in-chief of Better Homes and Gardens, the 3-D
        Video House Tour mirrors the design of the actual Millennium Home.
     -- The Better Homes and Gardens Mall show, which began June 25 and will
        run through November 7, 1999, is appearing in major malls in 20 large
        cities across the country, including New York, Washington, D.C.,
        Chicago and Los Angeles.  The show features the Video Tour as well as a exhibit with computers bookmarked to their site.  Now
        in its 13th year, the Better Homes and Gardens Mall show is the
        nation's longest-running and most-recognized mall event.
     -- A Blueprint 2000 Web site ( appears within the
        Better Homes and Gardens award-winning Web site  A new
        Blueprint 2000 mini-Web site will be launched on October 14 and will
        include a virtual reality home tour, a blueprint of the home, a
        downloadable "floor plan" and step-by-step animated instructions. receives six million page views per month, with an average site
        visit of more than 15 minutes.  The sites will include banners and
        icons from
     Better Homes and Gardens magazine, Meredith Corporation's flagship
 publication, reaches 34 million consumers each month and is America's foremost
 home and family authority.  With a circulation of 7.6 million, it is the
 nation's third largest paid-circulation magazine.  For 77 years, Better Homes
 and Gardens has been dedicated to helping readers improve the quality of their
 lives. is an online division associated with Bookouts Warehouse
 Showroom, a Niles, Michigan based, full line home furnishings retailer,
 established in 1952.  The Technology Center and Web Development Center are headquartered in nearby Buchanan,
     Meredith Corporation (NYSE:   MDP), headquartered in Des Moines, Iowa, is
 one of America's leading media and marketing companies.  Meredith businesses
 ( center on magazine and book publishing, television
 broadcasting and integrated marketing.  The Meredith Publishing Group is the
 country's foremost home and family publisher.  The group creates and markets
 magazines including Better Homes and Gardens, Ladies' Home Journal, Country
 Home, Midwest Living, Traditional Home, Family Money, WOOD, Crafts Showcase,
 Crayola Kids, Successful Farming, MORE, Renovation Style, Cross Stitch &
 Needlework, Golf for Women, Country Gardens, Decorative Woodcrafts, American
 Patchwork & Quilting, the American Park Network and more than 100 Special
 Interest Publications.  The Publishing Group also creates custom marketing
 programs through Meredith Integrated Marketing, licenses the Better Homes and
 Gardens brand and publishes books created and sold under Meredith, Ortho(R)
 and The Home Depot(R) trademarks. Meredith's most popular book is the
 red-plaid Better Homes and Gardens New Cook Book.  The Meredith Broadcasting
 Group includes 12 television stations that reach nearly 10 percent of
 television households across the continental United States: WGNX-TV (CBS),
 Atlanta, GA; KPHO-TV (CBS), Phoenix, AZ; WOFL-TV (FOX), Orlando, FL; KPDX-TV
 (FOX), Portland, OR; WFSB-TV (CBS), Hartford-New Haven, CT; KCTV (CBS), Kansas
 City, MO; WSMV-TV (NBC), Nashville, TN; WHNS-TV (FOX), Greenville-Spartanburg-
 Anderson, S.C.-Asheville, NC.; WNEM-TV (CBS), Flint-Saginaw, MI; KVVU-TV
 (FOX), Las Vegas, NV; WOGX-TV (FOX), Ocala-Gainesville, FL; and KFXO-LP (FOX),
 Bend, OR.

SOURCE Better Homes and Gardens