Better Homes and Gardens(R) Magazine Announces FurnitureFind.com(TM) as a Platinum Sponsor of Blueprint 2000, a 'Home of the Year' Multimedia Program
NEW YORK, July 28 /PRNewswire/ -- Better Homes and Gardens(R) magazine
announced that FurnitureFind.com(TM) (http://www.FurnitureFind.com) is now a
Platinum sponsor of the "Blueprint 2000: America's Home for the New
Millennium" project, the cornerstone of which is a showhouse built in Chapel
Hill, North Carolina. For this program, Meredith has created a first-of-its-
kind 3-D video tour of the 21st century home that is currently being presented
in a custom-made theater that is traveling to major malls in 20 large cities
across the country.
"Since 1996 FurnitureFind.com has led the furniture e-commerce field with
innovations that include state-of the-art search and site navigation systems,
a proprietary Kid Glove Home Delivery(TM) program; Kid Glove Assured
Service(TM) program; and a comprehensive Best Value Guarantee," said Steve
Antisdel, FurnitureFind.com's president. "FurnitureFind.com is a factory
direct, authorized source for over 100 name brands with a total of over
60,000 home furnishings items available," he continued.
"We're very proud to work with Better Homes and Gardens to showcase how
the best ideas in home design and technology can come together to make a very
comfortable, livable home, and a great value too. The Blueprint 2000 project
reflects our core philosophy of delivering comfort and value very well," said
Antisdel.
"We are delighted to join forces with FurnitureFind.com on our Better
Homes and Gardens Home for the New Millennium project," said Jeannine Shao
Collins, the magazine's publisher. "FurnitureFind.com's expertise as an
on-line furniture retailer is a great asset to the Blueprint 2000 multimedia
program."
America's Home of the New Millennium was inspired by the insights of
Better Homes and Gardens editors and the responses from a survey they
commissioned asking readers what their dream house for the 21st century would
be. The showhouse incorporates the latest in innovative and attainable
designs, home furnishings, consumer technology products and materials
available to create the ideal home for the next century.
As a platinum sponsor, FurnitureFind.com is participating in the following
aspects of the Blueprint 2000 marketing program:
-- A first-of-its-kind 3-D Video Tour of the Millennium Home featuring a
five-minute
-- 3-D video tour of the house projected inside a custom theater. Hosted
by Jean LemMon, editor-in-chief of Better Homes and Gardens, the 3-D
Video House Tour mirrors the design of the actual Millennium Home.
-- The Better Homes and Gardens Mall show, which began June 25 and will
run through November 7, 1999, is appearing in major malls in 20 large
cities across the country, including New York, Washington, D.C.,
Chicago and Los Angeles. The show features the Video Tour as well as a
FurnitureFind.com exhibit with computers bookmarked to their site. Now
in its 13th year, the Better Homes and Gardens Mall show is the
nation's longest-running and most-recognized mall event.
-- A Blueprint 2000 Web site (http://www.bhg.com) appears within the
Better Homes and Gardens award-winning Web site bhg.com. A new
Blueprint 2000 mini-Web site will be launched on October 14 and will
include a virtual reality home tour, a blueprint of the home, a
downloadable "floor plan" and step-by-step animated instructions.
Bhg.com receives six million page views per month, with an average site
visit of more than 15 minutes. The sites will include banners and
icons from FurnitureFind.com.
Better Homes and Gardens magazine, Meredith Corporation's flagship
publication, reaches 34 million consumers each month and is America's foremost
home and family authority. With a circulation of 7.6 million, it is the
nation's third largest paid-circulation magazine. For 77 years, Better Homes
and Gardens has been dedicated to helping readers improve the quality of their
lives.
FurnitureFind.com is an online division associated with Bookouts Warehouse
Showroom, a Niles, Michigan based, full line home furnishings retailer,
established in 1952. The FurnitureFind.com Technology Center and
FurnitureFind.com Web Development Center are headquartered in nearby Buchanan,
Michigan.
Meredith Corporation (NYSE: MDP), headquartered in Des Moines, Iowa, is
one of America's leading media and marketing companies. Meredith businesses
(http://www.meredith.com) center on magazine and book publishing, television
broadcasting and integrated marketing. The Meredith Publishing Group is the
country's foremost home and family publisher. The group creates and markets
magazines including Better Homes and Gardens, Ladies' Home Journal, Country
Home, Midwest Living, Traditional Home, Family Money, WOOD, Crafts Showcase,
Crayola Kids, Successful Farming, MORE, Renovation Style, Cross Stitch &
Needlework, Golf for Women, Country Gardens, Decorative Woodcrafts, American
Patchwork & Quilting, the American Park Network and more than 100 Special
Interest Publications. The Publishing Group also creates custom marketing
programs through Meredith Integrated Marketing, licenses the Better Homes and
Gardens brand and publishes books created and sold under Meredith, Ortho(R)
and The Home Depot(R) trademarks. Meredith's most popular book is the
red-plaid Better Homes and Gardens New Cook Book. The Meredith Broadcasting
Group includes 12 television stations that reach nearly 10 percent of
television households across the continental United States: WGNX-TV (CBS),
Atlanta, GA; KPHO-TV (CBS), Phoenix, AZ; WOFL-TV (FOX), Orlando, FL; KPDX-TV
(FOX), Portland, OR; WFSB-TV (CBS), Hartford-New Haven, CT; KCTV (CBS), Kansas
City, MO; WSMV-TV (NBC), Nashville, TN; WHNS-TV (FOX), Greenville-Spartanburg-
Anderson, S.C.-Asheville, NC.; WNEM-TV (CBS), Flint-Saginaw, MI; KVVU-TV
(FOX), Las Vegas, NV; WOGX-TV (FOX), Ocala-Gainesville, FL; and KFXO-LP (FOX),
Bend, OR.
SOURCE Better Homes and Gardens
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