Beyonce Knowles Signs a Joint Venture With Fashion Industry Leaders, The Rabin Family

Expectations High for a Ready-to-Wear Line

May 11, 2004, 01:00 ET from Wear me Apparel/Kids Headquarters

    NEW YORK, May 11 /PRNewswire/ -- International film and recording star,
 Beyonce Knowles, today announces a joint venture with Arthur and Jason Rabin.
 This partnership will provide the infrastructure for licensing and brand
 management to the new Beyonce fashion label. In turn, Beyonce Knowles and her
 mother, Tina, will play an active role in the creative direction and
 inspiration for the collections.
     Beyonce Knowles had this to say, "My mother and I share a love of fashion
 and style, and with this brand we're going to be able to share our vision of
 what is truly beautiful. Our line will consist of fashions that I enjoy
 wearing and I want them to be appealing to my fans as well.  It is a real
 pleasure to team up with the very successful Rabin family and I feel that
 together we will be able to create something really special."
     Jason Rabin, President and Founder of Kids Headquarters said, "We are
 ecstatic about working with Beyonce and Tina Knowles.  Over the years, we have
 enjoyed many successful collaborations with creative companies and dynamic
 individuals, but this venture is particularly exciting for us because we are
 working as a team to create a brand from it's very inception.  Beyonce is a
 world-class entertainer, known and followed by fans all over the globe. She
 has great style and brings her own natural beauty to the project. This is a
 winner from the start."
     As a founding member of Destiny's Child, one of the best-selling female
 groups of all time, Beyonce is one of the most widely recognized and highly
 respected women in pop music.  Beyonce's burgeoning career as an actress began
 in 2001 with lead roles in films such as Carmen: A Hip Hopera, Austin Powers
 In Goldmember and The Fighting Temptations. Beyonce has earned numerous
 accolades including Grammy Awards, American Music Awards, World Music Awards,
 and the prestigious NAACP Image Award. When Beyonce won the 2001 ASCAP Pop
 Songwriter of the Year Award, she became the first African-American woman --
 and the second woman ever -- to receive that honor.
     Wear me Apparel/Kids Headquarters was founded by Arthur and Jason Rabin
 and is considered to be one of the largest privately held designers and
 marketers of apparel in the U.S. with sales exceeding $700mm. The company
 creates merchandise for such esteemed brands as Kenneth Cole, Timberland,
 Rocawear, Ecko Unltd., Skechers U.S.A., Nickelodeon and The Walt Disney

SOURCE Wear me Apparel/Kids Headquarters