Beyond Media & INTENT MediaWorks Join Forces

Reaching 320+ Million Users and Delivering 50+ Million Downloads Per Month

Oct 25, 2007, 01:00 ET from INTENT MediaWorks

    ATLANTA and PENSACOLA, Fla., Oct. 25 /PRNewswire/ -- Beyond Media
 ( and INTENT MediaWorks
 ( today announced that they have joined
 forces by merging to create a new venture that will provide the most
 advanced and comprehensive solution available for digital media
     The combined entity will provide media and entertainment companies,
 artists, and advertisers with an integrated marketing, discovery,
 e-commerce, and business intelligence platform reaching more than 320
 million consumers each month.
     The new company's integrated distribution platform will initially power
 over 1.5 million music and video files, having separately enabled content
 owners to facilitate over 140 million audio and video content downloads in
 the past six months.
     "Beyond Media and INTENT MediaWorks independently have been at the
 forefront of the complementary aspects of digital media distribution for
 several years," said John Kupice, Beyond Media's chief executive officer,
 who will become CEO of the new company.
     "Through this merger, we are combining the best technologies and
 resources to enable content owners and advertisers to do far more than
 securely deliver digital media via the Internet. Now they will be able to
 essentially capture the emerging market of new media marketing, discovery,
 and business intelligence - eliminating all guesswork from digital media
     The new company, which will officially debut Monday during the P2P
 ( at Digital
 Hollywood Fall (, will specialize in
 helping both content owners and advertisers utilize real-time user data to
 more effectively target market segments around digital media consumption,
 assisting them in tapping into the greatest demand among consumers,
 monitoring activity across multiple Internet channels simultaneously, and
 creating deeper engagement opportunities for building brands, driving
 sales, and creating ad impressions.
     With the newly merged entity's offerings, content owners will be able
 to track market demand across their entire catalog or a specific file -
 from terrestrial and Internet radio play to Internet search-and-discovery
 across the most popular file-sharing networks. Content owners can utilize
 the company's real-time market intelligence to target content to consumers
 based on location, demographics, content interests and past discovery and
 purchase behavior in order to improve campaign performance for new content
 or monetize the long tail of their catalog.
     "The merger of Beyond Media and INTENT MediaWorks creates an exciting
 opportunity for content owners and advertisers," added Tim Hogan, Founder
 of Beyond Media. "Our customers will now have the ability to create custom-
 branded storefronts that support live streaming and traditional downloads,
 integrated advertising, e-commerce, affiliated content and business
 intelligence capabilities to create unique customer experiences. For
 example, content owners can broadcast a live concert to a custom-branded
 media player, providing the opportunity to buy concert tickets, downloads,
 and merchandise directly from the player. With our new offering, the
 content itself IS the new storefront."
     "Content owners and advertisers are often at the mercy of publishers
 regarding how their content is presented and marketed across various
 channels," concluded Andy Cooper, President of INTENT MediaWorks. "To
 complicate matters, monitoring and tracking the performance of new media
 across many different digital distribution channels can be difficult and
 void of any meaningful or actionable information that can be used to create
 a relationship with the consumer or to improve the reach and revenue
 opportunities for the content owner. Our newly created platform will enable
 content owners and advertisers to control the user experience - maintaining
 consistency across all Internet channels, and creating new ones in the
     For more information on Beyond Media, please visit For more information on INTENT MediaWorks,
 please visit