Beyond the Poster: Paramount Classics Strikes Deal With Technorati to Embrace Bloggers, Build Buzz Around New Movies

Eighteen-month program to begin with Paramount Classics' new film "An

Inconvenient Truth," starring Al Gore



18 May, 2006, 01:00 ET from Technorati, Inc.

    SAN FRANCISCO, May 18 /PRNewswire/ -- Technorati today announced a new
 18-month-long engagement with Paramount Classics to involve movie-loving
 bloggers directly with the independent and specialty film marketplace.
     By directly engaging the growing population of vocal and independent
 film mavens, Paramount Classics moves movie marketing beyond the usual
 print and broadcast promotional vehicles, and into the live marketplace.
     Paramount Classics will create a page on each of its film sites with
 up- to-the moment blog posts about the film, as well as the film's subject
 matter. The eighteen-month program will launch with "An Inconvenient
 Truth," the new movie about global warming, starring former Vice President
 Al Gore. Posts about global warming will be featured along with those about
 the film on the site www.climatecrisis.net.
     Additionally, Paramount will place a range of ads on Technorati.com and
 select Technorati media partners that promote blogger conversation for each
 of its films over the eighteen months.
     "Paramount Classics is changing the way movies are marketed -- by
 joining the market's conversation and providing a central place for fans'
 and bloggers' voices to be found, thus deepening their relationship with
 this community," said Peter Hirshberg, Chairman and Chief Marketing Officer
 of Technorati.
     Technorati will also provide Paramount Classics a module that will
 syndicate live content from the film's creators and comments about the film
 to interested blogs and media sites, further building involvement as well
 as buzz.
     "We've been watching and listening to the blogosphere for a long time
 -- and especially with 'An Inconvenient Truth,'" said Andrew Lin Vice
 President, Interactive Marketing of Paramount Classics. "By giving bloggers
 a voice on our page, we're building a new and dynamic relationship around a
 common interest in the success of independent and specialty films."
     About Technorati
     Technorati is the world's leading authority on what's happening in the
 world of audience-generated media. Currently tracking more than 39 million
 blogs in near real-time, Technorati surfaces new blog posts within minutes
 of being published. Technorati: Who's Saying What. Right Now.
 www.technorati.com
     For more information or to schedule an interview, please contact:
      Technorati
      Derek Gordon
      djgordon@technorati.com
      415-896-3005 (o)
 
 

SOURCE Technorati, Inc.
    SAN FRANCISCO, May 18 /PRNewswire/ -- Technorati today announced a new
 18-month-long engagement with Paramount Classics to involve movie-loving
 bloggers directly with the independent and specialty film marketplace.
     By directly engaging the growing population of vocal and independent
 film mavens, Paramount Classics moves movie marketing beyond the usual
 print and broadcast promotional vehicles, and into the live marketplace.
     Paramount Classics will create a page on each of its film sites with
 up- to-the moment blog posts about the film, as well as the film's subject
 matter. The eighteen-month program will launch with "An Inconvenient
 Truth," the new movie about global warming, starring former Vice President
 Al Gore. Posts about global warming will be featured along with those about
 the film on the site www.climatecrisis.net.
     Additionally, Paramount will place a range of ads on Technorati.com and
 select Technorati media partners that promote blogger conversation for each
 of its films over the eighteen months.
     "Paramount Classics is changing the way movies are marketed -- by
 joining the market's conversation and providing a central place for fans'
 and bloggers' voices to be found, thus deepening their relationship with
 this community," said Peter Hirshberg, Chairman and Chief Marketing Officer
 of Technorati.
     Technorati will also provide Paramount Classics a module that will
 syndicate live content from the film's creators and comments about the film
 to interested blogs and media sites, further building involvement as well
 as buzz.
     "We've been watching and listening to the blogosphere for a long time
 -- and especially with 'An Inconvenient Truth,'" said Andrew Lin Vice
 President, Interactive Marketing of Paramount Classics. "By giving bloggers
 a voice on our page, we're building a new and dynamic relationship around a
 common interest in the success of independent and specialty films."
     About Technorati
     Technorati is the world's leading authority on what's happening in the
 world of audience-generated media. Currently tracking more than 39 million
 blogs in near real-time, Technorati surfaces new blog posts within minutes
 of being published. Technorati: Who's Saying What. Right Now.
 www.technorati.com
     For more information or to schedule an interview, please contact:
      Technorati
      Derek Gordon
      djgordon@technorati.com
      415-896-3005 (o)
 
 SOURCE Technorati, Inc.