Created for this year's SCORE Baja 1000 as part of an innovative
relationship between BFGoodrich Tires and Volkswagen of America and combined
with partnerships through SPOT Tracker, Aura 360, and DirtNewz.com, the new
online experience includes GPS tracking for all drivers in the SCORE
Trophy-Truck, 1, 8, Stock Mini and 5/1600 Classes in the race plus live and
streaming video. In addition, off-road fans and the media will be able to
follow the event from their computers via text updates on SCORE Trophy-Truck
and Class 1 competitors and a real-time leader board tracking all Classes
throughout the duration of the event. The Web site will go live starting on
"This new SCORE Baja 1000 Live online experience is going to raise the bar
for the SCORE Baja 1000," said
In addition to bringing the 41st annual SCORE Baja 1000 to the masses, BFGoodrich Tires and Volkswagen of America are proud to host an on-site media center during the event. Located at the Corona Hotel and within close proximity to the start/finish, the media center will serve as a fully functioning newsroom including computers, a multi-function copier, work areas, wireless internet, bag check storage, and -- every working journalist's favorite -- complimentary snacks and beverages. Real-time race tracking and updates provided by BFG Central will also be available at the media center. SCORE International and supporting sponsors will post press information and results for use in developing stories during the race.
"The experience we have gained at
"We are pleased to be able to add an innovation to race coverage with the launch of the SCORE Baja 1000 Live online experience. Our goal is to be of service to SCORE International while providing the infrastructure and support to help each journalist get additional stories and images from the event," said Campbell. "That brings value to the media and to the supporting sponsors who make their news at the SCORE Baja 1000."
BFGoodrich Tires' interactive agency of record, The Martin Agency, led the development of the Web site in cooperation with Volkswagen of America's agency, Crispin Porter + Bogusky, under the direction of senior level marketing teams from BFGoodrich Tires and Volkswagen of America's Motorsports Division.
Volkswagen is the original four-wheeled
Using motorsports as a proving ground for more than 30 years, BFGoodrich Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally and extreme rock-crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle. Visit BFGoodrich Tires online at www.bfgoodrichtires.com
SOURCE BFGoodrich Tires