BFGoodrich Tires Unveils Scorcher T/A: Establishes New Standard for Customization Performance

Jul 12, 1999, 01:00 ET from BFGoodrich Tires

    LOS ANGELES, July 12 /PRNewswire/ -- Establishing a new standard for
 customization, BFGoodrich Tires today unveiled its Scorcher T/A, the world's
 first color, high-performance tire.  The Scorcher T/A, which is targeted
 primarily to the flourishing import and sport-truck aftermarkets, sets a new
 standard for athletic good looks with the use of Raging Red, Screaming Yellow
 and Blazing Blue tread colors that actually refresh as they wear.
     "The Scorcher T/A marries red-hot looks with unmatched performance
 capabilities," said Rick Shafer, marketing manager, BFGoodrich passenger
 performance tires.  "It is the ultimate finishing touch for anyone who wants
 to bring a truly unique look to their performance car or light truck."
     The Scorcher T/A employs a distinctive tread pattern consisting of stable
 shoulder elements outboard, and water-dispensing channels inboard for superior
 traction and control.  Its unique silica-reinforced tread compound enhances
 both wet and dry traction, which has been optimized for maximum grip for both
 autocross driving as well as daily use.
     The Scorcher T/A's optimized footprint stress distribution provides for
 longer wear under normal driving and precise steering response during high-
 performance operation.
     Offered in 16-, 17- and 18-inch sizes, the Scorcher T/A is available in V-
 and H-speed ratings and is capable of speeds up to 149 mph (V-rated) and 130
 mph (H-rated).
     BFGoodrich tires are made for people looking to take control of the
 driving experience.  The brand has accumulated countless wins in racing venues
 ranging from the extreme g-force environment of Trans-Am pavement racing to
 the brutal demands of offroad racing in the SCORE series.  BFGoodrich Tires
 combines the experience gained on and off the racetrack with its technological
 leadership to develop innovative tires with a Traction Advantage for every
 type of vehicle and driving preference.

SOURCE BFGoodrich Tires