LAS VEGAS, Nov. 1 /PRNewswire/ -- BFGoodrich(R) brand of tires today announced a newly formed partnership with the American Speed Association (ASA) beginning in the year 2000. As part of this announcement, BFGoodrich tires will become the official tires of ASA and a major sponsor of the series. The new partnership is a multi-year agreement that includes a comprehensive marketing and sales promotion program designed to position BFGoodrich tires solidly in the stock-car racing arena. The announcement also signals a major shift in culture for both the BFGoodrich brand of tires and for ASA. This is the brand's first entry into oval-track racing, which will complement its strong off-road and road-racing heritage. For ASA, it is the first use of the radial tire in competition, a distinct step forward from the previously used bias-ply tires. "For years, BFGoodrich tires have competed in professional off-road and road racing and have been very successful in both arenas. But this is the first time we've introduced the radial tire to oval-track racing," said Herb Johnson, director of Motorsports for BFGoodrich Tires. "ASA provides a welcome environment to continue to enhance our BFGoodrich brand racing portfolio." A new BFGoodrich tire has been developed specifically for the ASA series. The racing version of this tire will be the springboard for a family of passenger tires to be introduced some time in 2001. Two years ago, the brand launched the BFGoodrich(R) g-Force T/A(R) racing tire as the spec tire for the BFGoodrich(R) Tires Trans-Am Series. The BFGoodrich g-Force T/A family now includes four members, including two ultra- high-performance street tires offering unprecedented dry traction -- the g- Force T/A(KD) -- and outstanding dry and wet traction -- the g-Force T/A(KDW). "We have found racing to be a great place to develop and promote a new consumer product line," said Rick Shafer, marketing manager for BFGoodrich ultra-high-performance tires. "It has worked well in the past -- most recently with the g-Force T/A family. We expect to launch the new tire for ASA in similar fashion." The shift to radial tires enhances ASA's position as the premier short- track series in the United States. BFGoodrich brand of tires' involvement, coupled with General Motors' announcement of a spec 5.7-liter fuel-injected V-8 engine, elevates short-track stock-car racing to the next level. "We are very excited to have BFGoodrich tires join the ASA family," said Brian Robbins, executive vice president for the Indiana-based sanctioning body. "ASA has long been recognized as an innovative leader in the world of motorsports and today's announcement regarding the introduction of BFGoodrich radial tires to short-track racing certainly adds to that reputation. Combined with the General Motors LS1 V-8 engine program, we believe our involvement with the BFGoodrich brand of tires positions ASA as the leader in short-track racing heading into the year 2000 and beyond." The American Speed Association will open the 2000 season at USA International Speedway in Lakeland, Fla., in late March. The complete 20-race ACDelco Challenge Series schedule will be announced in the near future along with an enhanced television schedule. "BFGoodrich was the first brand of tires ever to introduce radial tire technology to racing," continued Johnson. "Back in the early 1970s, we competed in the Trans-Am and IMSA racing series with the Lifesaver T/A(R) and Radial T/A(R) and were successful right away. From there, we launched the Comp T/A(R) line of ultra-high-performance tires that carried us through the 1980s and early 1990s. In both cases, the tires were street-legal passenger tires first, and then successful racing tires. Given our heritage in developing the radial tire for competition, it is only fitting that we introduce it to one of the most popular forms of racing today." BFGoodrich tires have won hundreds of racing victories and championships in the three decades since the brand first entered racing, including the prestigious 24 Hours of Le Mans, the 24 Hours of Daytona, IMSA GTP competition, Camel Lights, IMSA GTO, the Baja 500 and Baja 1000, CORR off-road competition and SCORE championships. BFGoodrich tires are made for people looking to take control of the driving experience. They have accumulated countless wins in racing venues ranging from the extreme g-force environment of Trans-Am pavement racing to the brutal demands of off-road racing in the SCORE series.
SOURCE BFGoodrich Tires