GREENVILLE, S.C., May 16 /PRNewswire/ -- BFGoodrich(R) Tires today unveiled a new section of its Web site -- Scorcher T/A Online -- where consumers can purchase customized color tires directly from Scorcher T/A Online. Consumers can choose two colors from a palette of eight and decide where they want each color applied to the tire. The color choices include blue, light green, orange, orchid, purple, red, teal and yellow. "BFGoodrich brand raised the bar for performance tires last year when we introduced the Scorcher T/A to the world. It is a tire that truly lets you feel and see its traction advantage," said Mathew Aaron, brand manager for BFGoodrich Tires. "Not only are we raising the bar again, but we're redefining the tire-buying experience through on-line, customized tires." Consumers can log onto www.bfgoodrichtires.com, design their own set of Scorcher T/A tires, place the order, and be finished within five minutes. The tires will be delivered to a tire dealership of choice or directly to the consumer's home in four to six weeks. Delivery time ultimately will be as short as two to three weeks, according to Aaron. Initially, custom Scorcher T/A tires will be sold only to residents of the United States. Custom-order Scorcher(TM) T/A(R) tires only will be available through the BFGoodrich(R) Tires Web site; however, stock configurations of blue, red and yellow Scorcher T/A tires will continue to be available at local BFGoodrich tire dealers. Custom Scorcher T/A tires initially will be available in five 16-, 17- and 18-inch sizes. "The Scorcher T/A marries red-hot looks with unmatched performance capabilities," said Rick Shafer, marketing manager for BFGoodrich(R) passenger performance tires. "It is the ultimate finishing touch for anyone who wants to bring a truly unique look to their vehicle." The Scorcher T/A tire's footprint stress distribution provides for longer wear under normal driving and precise steering response during high-performance operation. BFGoodrich(R) tires are made for people looking to take control of the driving experience. BFGoodrich tires combine the experience gained on and off the racetrack with technological expertise to offer a traction advantage for every type of vehicle and driving preference.
SOURCE BFGoodrich Tires