BFGoodrich(R) Tires Unveils Custom-Designed Scorcher(TM) T/A(R) Color Tires; Design Your Own Color Tires at

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May 16, 2000, 01:00 ET from BFGoodrich Tires

    GREENVILLE, S.C., May 16 /PRNewswire/ -- BFGoodrich(R) Tires today
 unveiled a new section of its Web site -- Scorcher T/A Online -- where
 consumers can purchase customized color tires directly from Scorcher T/A
     Consumers can choose two colors from a palette of eight and decide where
 they want each color applied to the tire.  The color choices include blue,
 light green, orange, orchid, purple, red, teal and yellow.
     "BFGoodrich brand raised the bar for performance tires last year when we
 introduced the Scorcher T/A to the world.  It is a tire that truly lets you
 feel and see its traction advantage," said Mathew Aaron, brand manager for
 BFGoodrich Tires.  "Not only are we raising the bar again, but we're
 redefining the tire-buying experience through on-line, customized tires."
     Consumers can log onto, design their own set of
 Scorcher T/A tires, place the order, and be finished within five minutes.  The
 tires will be delivered to a tire dealership of choice or directly to the
 consumer's home in four to six weeks.  Delivery time ultimately will be as
 short as two to three weeks, according to Aaron.  Initially, custom Scorcher
 T/A tires will be sold only to residents of the United States.
     Custom-order Scorcher(TM) T/A(R) tires only will be available through the
 BFGoodrich(R) Tires Web site; however, stock configurations of blue, red and
 yellow Scorcher T/A tires will continue to be available at local BFGoodrich
 tire dealers.
     Custom Scorcher T/A tires initially will be available in five 16-, 17- and
 18-inch sizes.
     "The Scorcher T/A marries red-hot looks with unmatched performance
 capabilities," said Rick Shafer, marketing manager for BFGoodrich(R) passenger
 performance tires.  "It is the ultimate finishing touch for anyone who wants
 to bring a truly unique look to their vehicle."
     The Scorcher T/A tire's footprint stress distribution provides for longer
 wear under normal driving and precise steering response during
 high-performance operation.
     BFGoodrich(R) tires are made for people looking to take control of the
 driving experience.  BFGoodrich tires combine the experience gained on and off
 the racetrack with technological expertise to offer a traction advantage for
 every type of vehicle and driving preference.

SOURCE BFGoodrich Tires