GREENVILLE, S.C., May 16 /PRNewswire/ -- BFGoodrich(R) Tires today
unveiled a new section of its Web site -- Scorcher T/A Online -- where
consumers can purchase customized color tires directly from Scorcher T/A
Consumers can choose two colors from a palette of eight and decide where
they want each color applied to the tire. The color choices include blue,
light green, orange, orchid, purple, red, teal and yellow.
"BFGoodrich brand raised the bar for performance tires last year when we
introduced the Scorcher T/A to the world. It is a tire that truly lets you
feel and see its traction advantage," said Mathew Aaron, brand manager for
BFGoodrich Tires. "Not only are we raising the bar again, but we're
redefining the tire-buying experience through on-line, customized tires."
Consumers can log onto www.bfgoodrichtires.com, design their own set of
Scorcher T/A tires, place the order, and be finished within five minutes. The
tires will be delivered to a tire dealership of choice or directly to the
consumer's home in four to six weeks. Delivery time ultimately will be as
short as two to three weeks, according to Aaron. Initially, custom Scorcher
T/A tires will be sold only to residents of the United States.
Custom-order Scorcher(TM) T/A(R) tires only will be available through the
BFGoodrich(R) Tires Web site; however, stock configurations of blue, red and
yellow Scorcher T/A tires will continue to be available at local BFGoodrich
Custom Scorcher T/A tires initially will be available in five 16-, 17- and
"The Scorcher T/A marries red-hot looks with unmatched performance
capabilities," said Rick Shafer, marketing manager for BFGoodrich(R) passenger
performance tires. "It is the ultimate finishing touch for anyone who wants
to bring a truly unique look to their vehicle."
The Scorcher T/A tire's footprint stress distribution provides for longer
wear under normal driving and precise steering response during
BFGoodrich(R) tires are made for people looking to take control of the
driving experience. BFGoodrich tires combine the experience gained on and off
the racetrack with technological expertise to offer a traction advantage for
every type of vehicle and driving preference.
SOURCE BFGoodrich Tires