Big Bird, Barney and Bob The Builder Come Together in a Whole New Way as PBS Kids Sprout Launches on Comcast

The Shows Preschoolers Love and Parents Trust Are Now Available to Watch

Anytime



04 Apr, 2005, 01:00 ET from Comcast Corporation

    SAN FRANCISCO, April 4 /PRNewswire/ -- It's the start of something big for
 families of preschoolers as Comcast Corporation (Nasdaq:   CMCSA, CMCSK), PBS
 (Public Broadcasting Service), Sesame Workshop and HIT Entertainment (London
 Stock Exchange: HTE) today announced the launch of PBS KIDS Sprout.  This
 month marks the initial launch, with PBS KIDS Sprout On Demand, a new video-
 on-demand (VOD) service debuting on Comcast.  In addition to the new VOD
 service, a 24x7 digital cable channel will launch this fall, making PBS KIDS
 Sprout the perfect place for parents and their little ones to enjoy the
 wonders of early childhood.
     PBS KIDS Sprout was created as a partnership between Comcast, the
 country's leading provider of cable, entertainment and communications products
 and services; PBS, the most trusted distributor of award-winning children's
 programming; and HIT Entertainment and Sesame Workshop, two of the leading
 providers of quality entertainment for young children.
     Featured programs on PBS KIDS Sprout on Demand that parents can pause,
 fast forward and rewind so their children can enjoy favorite scenes as many
 times as they'd like include:
 
      *  Sesame Street(R)
      *  Bob the Builder(TM)
      *  Barney & Friends(TM)
      *  Thomas & Friends(TM)
      *  Angelina Ballerina(TM)
      *  Sagwa: The Chinese Siamese Cat(TM)
      *  Caillou(R)
      *  The Berenstain Bears(TM)
      *  Jay Jay the Jet Plane(TM)
      *  Teletubbies(TM)
      *  Dragon Tales(TM)
 
     PBS KIDS Sprout On Demand now is available for no additional charge in
 Comcast markets with VOD service and is being brought to viewers in
 association with local PBS stations.  Insight Communications also is launching
 PBS KIDS Sprout On Demand this month. The VOD service will offer 50 hours of
 programs a month, with twenty-five percent of the programs updated every two
 weeks, so families will always have a fresh selection of episodes to enjoy
 together.
     "Children's programming is one of the most popular VOD categories, and now
 Comcast is offering customers even more of the programs they enjoy anytime
 they want," said Brian Roberts, Chairman and Chief Executive Officer of
 Comcast.  "Families can depend on PBS KIDS Sprout for the programs kids love
 and parents trust."
     "Bringing together shows children love and parents trust - from Bob the
 Builder to Barney & Friends to Sesame Street - PBS KIDS Sprout is the ultimate
 destination for preschoolers and their families," said Charlie Caminada, Chief
 Operating Officer, HIT Entertainment.  "This unprecedented partnership couples
 quality programming from the leaders in children's content with the leading US
 cable provider and the most trusted name in children's television, PBS KIDS."
     "This partnership provides a second home for the popular, award-winning
 children's programming block that PBS stations premiere in every home in
 America, free and over-the-air," added Pat Mitchell, PBS President and CEO.
 "Delivered locally on cable in association with our stations, and via
 satellite, the new service extends the access to these programs that children
 love and parents trust to 24 hours a day, seven days a week."
     "Imagine laughing and learning with Elmo, Big Bird and even Oscar any time
 of day," said Gary E. Knell, President and CEO of Sesame Workshop.  "PBS KIDS
 Sprout offers parents an opportunity to share in the simple moments of a
 child's everyday world, and a chance for a new generation of children to enjoy
 engaging shows at their convenience."
     In addition to the stand-alone titles, a "Children's Favorites" category
 includes episodes of Boohbah(TM); George Shrinks(TM); Seven Little Monsters;
 Kratt's Creatures; Zoboomafoo(TM); Archibald the Koala; Big Sister, Little
 Brother; Adventures of Captain Pugwash; Three Friends & Jerry; Dennis &
 Gnasher; Fireman Sam; Pingu; Noddy; and more.
     PBS KIDS Sprout On Demand also will feature Spanish-language programming,
 including episodes of Barney & Friends, Bob the Builder and Angelina
 Ballerina, as well as Plaza Sesamo, the Spanish-language adaptation of Sesame
 Street.
 
     About Sesame Workshop
     Sesame Workshop is a nonprofit educational organization making a
 meaningful difference in children's lives around the world.  Founded in 1968,
 the Workshop changed television forever with the legendary Sesame Street.
 Today, the Workshop continues to innovate on behalf of children in 120
 countries, using its proprietary research methodology to ensure its programs
 and products are engaging and enriching.  Sesame Workshop is behind award-
 winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat and
 ground breaking multimedia productions in South Africa, Egypt and Russia. As a
 nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame
 Street, Dragon Tales and Sagwa products right back into its educational
 projects for children around the world.  Find the Workshop online at
 http://www.sesameworkshop.org.
 
     About PBS
     PBS is a private, nonprofit media enterprise that serves the nation's 348
 public noncommercial television stations, reaching over 90 million people each
 week through on-air and online content. Bringing diverse viewpoints to
 television and the Internet, PBS provides high-quality documentary and
 dramatic entertainment, and consistently dominates the most prestigious award
 competitions. PBS is the leading provider of educational materials for K-12
 teachers, and offers a broad array of educational services for adult learners.
 PBS' premier kids' TV programming and Web sites - pbskids.org and
 pbskidsgo.org - continue to be parents' and teachers' most trusted learning
 environments for children. More information about PBS is available at pbs.org,
 one of the leading dot-org Web sites on the Internet, averaging more than 30
 million unique visitors and 380 million page views per month in 2004. PBS is
 headquartered in Alexandria, Virginia.
 
     About HIT Entertainment
     Established in 1989, HIT Entertainment (http://www.hitentertainment.com)
 is one of the world's leading preschool children's entertainment producers and
 rights owners of internationally renowned children's brands, such as Bob the
 Builder(TM), Barney(TM), Thomas & Friends(TM), Angelina Ballerina(TM) and
 Pingu(TM).  HIT acts as a representative for The Wiggles(R) in the US, UK, and
 Canada, and as worldwide representative for The Jim Henson Company's library
 of classic family brands, including Fraggle Rock(TM).  With operations in the
 US, UK, Canada, and Japan, the company's activities span television production
 and distribution, home entertainment, consumer products, publishing and live
 events.  HIT is committed to providing enduring entertainment that supports
 the values of devoted caregivers and empowers young children with a positive
 approach to life.
 
     About Comcast
     Comcast Corporation (Nasdaq:   CMCSA, CMCSK) (http://www.comcast.com) is the
 nation's leading provider of cable, entertainment and communications products
 and services. With 21.5 million cable customers and 7 million high-speed
 Internet customers, Comcast is principally involved in the development,
 management and operation of broadband cable networks and in the delivery of
 programming content.
     The Company's content networks and investments include E! Entertainment
 Television, Style Network, The Golf Channel, Outdoor Life Network, G4, AZN
 Television, TV One and four Comcast SportsNets. The Company also has a
 majority ownership in Comcast-Spectacor, whose major holdings include the
 Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball
 team and two large multipurpose arenas in Philadelphia.
 
 

SOURCE Comcast Corporation
    SAN FRANCISCO, April 4 /PRNewswire/ -- It's the start of something big for
 families of preschoolers as Comcast Corporation (Nasdaq:   CMCSA, CMCSK), PBS
 (Public Broadcasting Service), Sesame Workshop and HIT Entertainment (London
 Stock Exchange: HTE) today announced the launch of PBS KIDS Sprout.  This
 month marks the initial launch, with PBS KIDS Sprout On Demand, a new video-
 on-demand (VOD) service debuting on Comcast.  In addition to the new VOD
 service, a 24x7 digital cable channel will launch this fall, making PBS KIDS
 Sprout the perfect place for parents and their little ones to enjoy the
 wonders of early childhood.
     PBS KIDS Sprout was created as a partnership between Comcast, the
 country's leading provider of cable, entertainment and communications products
 and services; PBS, the most trusted distributor of award-winning children's
 programming; and HIT Entertainment and Sesame Workshop, two of the leading
 providers of quality entertainment for young children.
     Featured programs on PBS KIDS Sprout on Demand that parents can pause,
 fast forward and rewind so their children can enjoy favorite scenes as many
 times as they'd like include:
 
      *  Sesame Street(R)
      *  Bob the Builder(TM)
      *  Barney & Friends(TM)
      *  Thomas & Friends(TM)
      *  Angelina Ballerina(TM)
      *  Sagwa: The Chinese Siamese Cat(TM)
      *  Caillou(R)
      *  The Berenstain Bears(TM)
      *  Jay Jay the Jet Plane(TM)
      *  Teletubbies(TM)
      *  Dragon Tales(TM)
 
     PBS KIDS Sprout On Demand now is available for no additional charge in
 Comcast markets with VOD service and is being brought to viewers in
 association with local PBS stations.  Insight Communications also is launching
 PBS KIDS Sprout On Demand this month. The VOD service will offer 50 hours of
 programs a month, with twenty-five percent of the programs updated every two
 weeks, so families will always have a fresh selection of episodes to enjoy
 together.
     "Children's programming is one of the most popular VOD categories, and now
 Comcast is offering customers even more of the programs they enjoy anytime
 they want," said Brian Roberts, Chairman and Chief Executive Officer of
 Comcast.  "Families can depend on PBS KIDS Sprout for the programs kids love
 and parents trust."
     "Bringing together shows children love and parents trust - from Bob the
 Builder to Barney & Friends to Sesame Street - PBS KIDS Sprout is the ultimate
 destination for preschoolers and their families," said Charlie Caminada, Chief
 Operating Officer, HIT Entertainment.  "This unprecedented partnership couples
 quality programming from the leaders in children's content with the leading US
 cable provider and the most trusted name in children's television, PBS KIDS."
     "This partnership provides a second home for the popular, award-winning
 children's programming block that PBS stations premiere in every home in
 America, free and over-the-air," added Pat Mitchell, PBS President and CEO.
 "Delivered locally on cable in association with our stations, and via
 satellite, the new service extends the access to these programs that children
 love and parents trust to 24 hours a day, seven days a week."
     "Imagine laughing and learning with Elmo, Big Bird and even Oscar any time
 of day," said Gary E. Knell, President and CEO of Sesame Workshop.  "PBS KIDS
 Sprout offers parents an opportunity to share in the simple moments of a
 child's everyday world, and a chance for a new generation of children to enjoy
 engaging shows at their convenience."
     In addition to the stand-alone titles, a "Children's Favorites" category
 includes episodes of Boohbah(TM); George Shrinks(TM); Seven Little Monsters;
 Kratt's Creatures; Zoboomafoo(TM); Archibald the Koala; Big Sister, Little
 Brother; Adventures of Captain Pugwash; Three Friends & Jerry; Dennis &
 Gnasher; Fireman Sam; Pingu; Noddy; and more.
     PBS KIDS Sprout On Demand also will feature Spanish-language programming,
 including episodes of Barney & Friends, Bob the Builder and Angelina
 Ballerina, as well as Plaza Sesamo, the Spanish-language adaptation of Sesame
 Street.
 
     About Sesame Workshop
     Sesame Workshop is a nonprofit educational organization making a
 meaningful difference in children's lives around the world.  Founded in 1968,
 the Workshop changed television forever with the legendary Sesame Street.
 Today, the Workshop continues to innovate on behalf of children in 120
 countries, using its proprietary research methodology to ensure its programs
 and products are engaging and enriching.  Sesame Workshop is behind award-
 winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat and
 ground breaking multimedia productions in South Africa, Egypt and Russia. As a
 nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame
 Street, Dragon Tales and Sagwa products right back into its educational
 projects for children around the world.  Find the Workshop online at
 http://www.sesameworkshop.org.
 
     About PBS
     PBS is a private, nonprofit media enterprise that serves the nation's 348
 public noncommercial television stations, reaching over 90 million people each
 week through on-air and online content. Bringing diverse viewpoints to
 television and the Internet, PBS provides high-quality documentary and
 dramatic entertainment, and consistently dominates the most prestigious award
 competitions. PBS is the leading provider of educational materials for K-12
 teachers, and offers a broad array of educational services for adult learners.
 PBS' premier kids' TV programming and Web sites - pbskids.org and
 pbskidsgo.org - continue to be parents' and teachers' most trusted learning
 environments for children. More information about PBS is available at pbs.org,
 one of the leading dot-org Web sites on the Internet, averaging more than 30
 million unique visitors and 380 million page views per month in 2004. PBS is
 headquartered in Alexandria, Virginia.
 
     About HIT Entertainment
     Established in 1989, HIT Entertainment (http://www.hitentertainment.com)
 is one of the world's leading preschool children's entertainment producers and
 rights owners of internationally renowned children's brands, such as Bob the
 Builder(TM), Barney(TM), Thomas & Friends(TM), Angelina Ballerina(TM) and
 Pingu(TM).  HIT acts as a representative for The Wiggles(R) in the US, UK, and
 Canada, and as worldwide representative for The Jim Henson Company's library
 of classic family brands, including Fraggle Rock(TM).  With operations in the
 US, UK, Canada, and Japan, the company's activities span television production
 and distribution, home entertainment, consumer products, publishing and live
 events.  HIT is committed to providing enduring entertainment that supports
 the values of devoted caregivers and empowers young children with a positive
 approach to life.
 
     About Comcast
     Comcast Corporation (Nasdaq:   CMCSA, CMCSK) (http://www.comcast.com) is the
 nation's leading provider of cable, entertainment and communications products
 and services. With 21.5 million cable customers and 7 million high-speed
 Internet customers, Comcast is principally involved in the development,
 management and operation of broadband cable networks and in the delivery of
 programming content.
     The Company's content networks and investments include E! Entertainment
 Television, Style Network, The Golf Channel, Outdoor Life Network, G4, AZN
 Television, TV One and four Comcast SportsNets. The Company also has a
 majority ownership in Comcast-Spectacor, whose major holdings include the
 Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball
 team and two large multipurpose arenas in Philadelphia.
 
 SOURCE  Comcast Corporation