Toyota becomes the ninth automotive brand to the automotiveMastermind platform. The company is currently working with Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz and MINI.
"This opens up a new opportunity for us to communicate with millions of existing Toyota customers to improve sales and retention for their brand," said Andrew Gillman, vice president of sales and marketing for automotiveMastermind. "Our behavior prediction technology shows dealers what customers they should be contacting and marketing to in order to increase sales in the fastest, most efficient way. We have seen our dealer partners experience significant increases in sales as well as growth in customer retention immediately upon implementing our technology."
The technology leverages Big Data analytics. In addition to dealer management system (DMS) data, more than 1,000 data points from external sources are analyzed through the propriety algorithm to generate the Behavior Prediction Score ® or BPS. This information is fed directly into the salesperson's desktop, providing customer specific talking points and behavior drivers, complemented with customized micro-targeted predictive marketing campaigns that are delivered directly to consumers.
automotiveMastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way auto dealers and manufacturers, find, engage and earn longstanding customer relationships.
Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation software for the automotive industry. The company's cloud-based technology helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with hundreds of dealerships from various automotive manufacturers, including Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz and MINI and has plans to further expand its OEM partnerships in 2017. automotiveMastermind is headquartered in New York City and San Francisco and has more than doubled its employee count in the last year. For more information, visit automotivemastermind.com.
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