Big Mac(R) Beats The Bible for Majority of Americans, Ten Commandments Not Set in Stone

Unprecedented marketing campaign responds to a nationwide crisis ... the

illiteracy of The Ten Commandments, through CGI Animation film, The Ten

Commandments, set to release nationwide through Promenade Pictures, October

19, 2007

Grassroots feature film campaign focuses on developing unique methods of

teaching children and families The Ten Commandments and the deeper meaning

of the story



Oct 01, 2007, 01:00 ET from Promenade Pictures

    HOLLYWOOD, Calif., Oct. 1 /PRNewswire/ -- How many of the Ten
 Commandments can you name? That was the question posed in a recent survey
 of 1,000 Americans, which revealed that respondents were more familiar with
 the ingredients of a McDonald's(R) hamburger than they were with the
 historical basis for our nation's legal and moral code.
     Done in conjunction with the upcoming nationwide theatrical release
 from Promenade Pictures of the animated feature film The Ten Commandments
 on Oct. 19, the study was commissioned by the Ten Commandments Commission
 and conducted by Kelton Research.
     "Knowing and living the Ten Commandments empowers people and feeds
 their souls, while knowing the contents of a famous hamburger, at most,
 only feeds the stomach," said Dr. Ron Wexler, president of the Ten
 Commandments Commission. "How empowered we would be as individuals and as a
 culture if we knew and lived by, the very foundation of our moral and
 ethical codes."
     Dr. Ted Baehr, president of the Christian Film and Television
 Commission and publisher of www.movieguide.org, adds that this is not just
 about knowledge. "We see the negative impact in culture today as people
 more and more consider these rules only 'Ten Suggestions,'" Dr. Baehr said.
 "Crime is more rampant than ever, teenage pregnancies are on the rise,
 dishonesty in business continues to make headlines. We are seeing the
 results when society disregards these words from God."
     The random survey showed that respondents could recall both the Big
 Mac(R) ingredients and the members of the fictional TV series Brady Bunch
 family more easily than they could name the Ten Commandments. Consider:
      * 80 percent surveyed know "two all beef patties" of the Big Mac(R).
      * "Thou shalt not kill," was known to fewer than six in ten respondents.
      * 62 percent know that pickles are an ingredient of a McDonald's(R) Big
        Mac(R) hamburger.
      * Less than half (45 %) can recall the commandment to "Honor thy father
        and mother."
      * The vast majority of those surveyed  could easily name the primary
        ingredients in a Big Mac(R): two all beef patties (80%), lettuce (76%),
        sesame seed bun (75%), special sauce (66%) pickles (62%), and cheese
        (60%).
      * Seven of the Ten Commandments are familiar to less than half of the
        individuals polled, including the more commonly recited, "Honor thy
        father and thy mother," and "Remember the Sabbath."
      * Bobby and Peter, the least-recalled names from the Brady Bunch (43%),
        were more familiar to respondents than the least-recalled commandments,
        "Remember the Sabbath" (34 %) and "Do not make any false idols" (29 %).
      * Even those who attend a place of worship at least once a week had a bit
        of trouble naming all ten. "Thou shalt not kill" (70%) and "Thou shalt
        not steal" (69%) are still less top-of-mind with this group than the
        top two ingredients in a Big Mac(R) -- two all beef patties (79%) and
        lettuce (76%).
     Another dynamic of the studies done in connection with the film
 includes an online video of "man on the street" interviews that also tested
 the limited knowledge by individuals of the Ten Commandments against their
 ability to easily recite many trivial cultural facts. Respondents had no
 trouble recalling the four members of the classic rock group "The Beatles,"
 but many times couldn't name even one commandment.
     Promenade Pictures sees this as a critical time to release the feature
 film, The Ten Commandments, starring the voice talent of Ben Kingsley as
 narrator, Christian Slater (Moses), Alfred Molina (Ramses) and Elliott
 Gould (voice of God).
     "We selected The Ten Commandments as our first film in the 'Epic
 Stories of the Bible' series because it is a pivotal story in the history
 of the Bible and one that the three major religions on earth respect," said
 Cindy Bond, president and COO of Promenade Pictures, producer and
 distributor of the film. "We are delighted to work with Motive
 Entertainment to use our film as a basis for the 'Ten Commandments
 Challenge,' to help increase everyone's familiarity with this important
 story."
     The Ten Commandments Commission has teamed up with Promenade Pictures
 and Motive Entertainment, to encourage public participation in the "Ten
 Commandments Challenge" in conjunction with the theatrical release. The
 extensive grass roots campaign for The Ten Commandments film release,
 spearheaded by Motive Entertainment, will include nationwide screenings,
 endorsements from key leaders, promotional materials, publicity, radio
 promotions and Internet. Individuals and groups can visit
 www.10commandmentschallenge.org to see how they measure up against the
 national average and to download materials for their uses.
     As a part of the "Ten Commandments Challenge" marketing campaign, an
 unprecedented opportunity will be available to the media as well as to
 leaders in the faith-based market, through a world-wide conference
 call/press junket held via phone on TUESDAY, OCTOBER 2. The call will be
 moderated by Motive Entertainment and participants will be able to listen
 in on interviews and submit e-mail questions to the film's key talent. The
 call will also be taped for future uses and available as a podcast for a
 period of time following the call. Talent available for interviews on the
 call will include: Academy Award nominee, Elliott Gould ('God' in The Ten
 Commandments film), Cindy Bond (president, COO, Promenade Pictures), Ed
 Naha (Honey I Shrunk The Kids, The Ten Commandments film screenwriter),
 Jeremy Camp (Christian artist, GMA 2005 Best Male Artist of the Year, wrote
 and performed song "I Am Willing" for The Ten Commandments film) and Dr.
 Roni Wexler (president, CEO of The Ten Commandments Commission), who will
 conduct the interviews.
     TO RSVP TO JOIN THE LEADER/PRESS JUNKET CALL, receive the call-in
 number and all necessary info, please click on the following link:
 http://register.gothamconference.com/rsvp/reg.aspx?eventid=100220072201711
     Promenade Pictures is releasing "The Ten Commandments" in theaters
 nationwide Oct. 19, as the first in its "Epic Stories of the Bible" 12-film
 series. See www.10commandmentsmovie.com for more information.
     Promenade Pictures was founded and is led by studio pioneer and
 entertainment industry legend Frank Yablans, who serves as CEO. Cindy Bond,
 who serves as President and COO of the company, oversees a team of veteran
 media industry executives including Ron Booth, Charlie Gay and John
 McAdams. Promenade Pictures has established itself as a full-service
 production, distribution and marketing company specializing in the
 distribution of theatrical motion pictures appropriate for the entire
 family. The company has leveraged the expertise and relationships of its
 principals and senior executive team to build a highly successful operation
 that in just a few short years has emerged as one of the leading privately
 held independent film and television companies focusing on the family
 market.
     Promenade continues to maintain its independence and aggressively
 explore opportunities that will build upon the company's business mandate.
 Further branding itself in the family arena, Promenade has already entered
 into contracts and associations with many of the most recognized
 moral-valued authors, filmmakers and brands. For more information, please
 visit www.promenadepictures.com
     Los Angeles based Motive Entertainment, which directed the grass roots
 marketing campaigns for Mel Gibson's The Passion of the Christ, the Tom
 Hanks/Robert Zemeckis film, The Polar Express and the record breaking
 Walden Media/Disney epic series, The Chronicles of Narnia, will develop and
 maintain extensive marketing for the film.
     The Ten Commandments Commission is a coalition of churches, synagogues,
 civic and community organizations dedicated to keeping America One Nation,
 Under God. It was founded in 2005 by Dr. Ron Wexler, an Israeli-born
 Orthodox Jew and Dr. Myles Monroe of Bahamas Faith Ministries
 International. Their mission is to repair the damage caused by the landmark
 Supreme Court decision in McCreary County, KY v. ACLU of Kentucky and other
 similar legal cases that have removed the Word of God from our national
 conscience.
     Note to Editors: To attend a media screening of the film in a major US
 city prior to Oct. 19, 2007, or for interview opportunities, please
 contact:
                              Motive Entertainment
                                publicity dept.
                             Lesley Burbridge-Bates
                                  615.321.6400
                           lesley@motivemarketing.biz
 
 

SOURCE Promenade Pictures
    HOLLYWOOD, Calif., Oct. 1 /PRNewswire/ -- How many of the Ten
 Commandments can you name? That was the question posed in a recent survey
 of 1,000 Americans, which revealed that respondents were more familiar with
 the ingredients of a McDonald's(R) hamburger than they were with the
 historical basis for our nation's legal and moral code.
     Done in conjunction with the upcoming nationwide theatrical release
 from Promenade Pictures of the animated feature film The Ten Commandments
 on Oct. 19, the study was commissioned by the Ten Commandments Commission
 and conducted by Kelton Research.
     "Knowing and living the Ten Commandments empowers people and feeds
 their souls, while knowing the contents of a famous hamburger, at most,
 only feeds the stomach," said Dr. Ron Wexler, president of the Ten
 Commandments Commission. "How empowered we would be as individuals and as a
 culture if we knew and lived by, the very foundation of our moral and
 ethical codes."
     Dr. Ted Baehr, president of the Christian Film and Television
 Commission and publisher of www.movieguide.org, adds that this is not just
 about knowledge. "We see the negative impact in culture today as people
 more and more consider these rules only 'Ten Suggestions,'" Dr. Baehr said.
 "Crime is more rampant than ever, teenage pregnancies are on the rise,
 dishonesty in business continues to make headlines. We are seeing the
 results when society disregards these words from God."
     The random survey showed that respondents could recall both the Big
 Mac(R) ingredients and the members of the fictional TV series Brady Bunch
 family more easily than they could name the Ten Commandments. Consider:
      * 80 percent surveyed know "two all beef patties" of the Big Mac(R).
      * "Thou shalt not kill," was known to fewer than six in ten respondents.
      * 62 percent know that pickles are an ingredient of a McDonald's(R) Big
        Mac(R) hamburger.
      * Less than half (45 %) can recall the commandment to "Honor thy father
        and mother."
      * The vast majority of those surveyed  could easily name the primary
        ingredients in a Big Mac(R): two all beef patties (80%), lettuce (76%),
        sesame seed bun (75%), special sauce (66%) pickles (62%), and cheese
        (60%).
      * Seven of the Ten Commandments are familiar to less than half of the
        individuals polled, including the more commonly recited, "Honor thy
        father and thy mother," and "Remember the Sabbath."
      * Bobby and Peter, the least-recalled names from the Brady Bunch (43%),
        were more familiar to respondents than the least-recalled commandments,
        "Remember the Sabbath" (34 %) and "Do not make any false idols" (29 %).
      * Even those who attend a place of worship at least once a week had a bit
        of trouble naming all ten. "Thou shalt not kill" (70%) and "Thou shalt
        not steal" (69%) are still less top-of-mind with this group than the
        top two ingredients in a Big Mac(R) -- two all beef patties (79%) and
        lettuce (76%).
     Another dynamic of the studies done in connection with the film
 includes an online video of "man on the street" interviews that also tested
 the limited knowledge by individuals of the Ten Commandments against their
 ability to easily recite many trivial cultural facts. Respondents had no
 trouble recalling the four members of the classic rock group "The Beatles,"
 but many times couldn't name even one commandment.
     Promenade Pictures sees this as a critical time to release the feature
 film, The Ten Commandments, starring the voice talent of Ben Kingsley as
 narrator, Christian Slater (Moses), Alfred Molina (Ramses) and Elliott
 Gould (voice of God).
     "We selected The Ten Commandments as our first film in the 'Epic
 Stories of the Bible' series because it is a pivotal story in the history
 of the Bible and one that the three major religions on earth respect," said
 Cindy Bond, president and COO of Promenade Pictures, producer and
 distributor of the film. "We are delighted to work with Motive
 Entertainment to use our film as a basis for the 'Ten Commandments
 Challenge,' to help increase everyone's familiarity with this important
 story."
     The Ten Commandments Commission has teamed up with Promenade Pictures
 and Motive Entertainment, to encourage public participation in the "Ten
 Commandments Challenge" in conjunction with the theatrical release. The
 extensive grass roots campaign for The Ten Commandments film release,
 spearheaded by Motive Entertainment, will include nationwide screenings,
 endorsements from key leaders, promotional materials, publicity, radio
 promotions and Internet. Individuals and groups can visit
 www.10commandmentschallenge.org to see how they measure up against the
 national average and to download materials for their uses.
     As a part of the "Ten Commandments Challenge" marketing campaign, an
 unprecedented opportunity will be available to the media as well as to
 leaders in the faith-based market, through a world-wide conference
 call/press junket held via phone on TUESDAY, OCTOBER 2. The call will be
 moderated by Motive Entertainment and participants will be able to listen
 in on interviews and submit e-mail questions to the film's key talent. The
 call will also be taped for future uses and available as a podcast for a
 period of time following the call. Talent available for interviews on the
 call will include: Academy Award nominee, Elliott Gould ('God' in The Ten
 Commandments film), Cindy Bond (president, COO, Promenade Pictures), Ed
 Naha (Honey I Shrunk The Kids, The Ten Commandments film screenwriter),
 Jeremy Camp (Christian artist, GMA 2005 Best Male Artist of the Year, wrote
 and performed song "I Am Willing" for The Ten Commandments film) and Dr.
 Roni Wexler (president, CEO of The Ten Commandments Commission), who will
 conduct the interviews.
     TO RSVP TO JOIN THE LEADER/PRESS JUNKET CALL, receive the call-in
 number and all necessary info, please click on the following link:
 http://register.gothamconference.com/rsvp/reg.aspx?eventid=100220072201711
     Promenade Pictures is releasing "The Ten Commandments" in theaters
 nationwide Oct. 19, as the first in its "Epic Stories of the Bible" 12-film
 series. See www.10commandmentsmovie.com for more information.
     Promenade Pictures was founded and is led by studio pioneer and
 entertainment industry legend Frank Yablans, who serves as CEO. Cindy Bond,
 who serves as President and COO of the company, oversees a team of veteran
 media industry executives including Ron Booth, Charlie Gay and John
 McAdams. Promenade Pictures has established itself as a full-service
 production, distribution and marketing company specializing in the
 distribution of theatrical motion pictures appropriate for the entire
 family. The company has leveraged the expertise and relationships of its
 principals and senior executive team to build a highly successful operation
 that in just a few short years has emerged as one of the leading privately
 held independent film and television companies focusing on the family
 market.
     Promenade continues to maintain its independence and aggressively
 explore opportunities that will build upon the company's business mandate.
 Further branding itself in the family arena, Promenade has already entered
 into contracts and associations with many of the most recognized
 moral-valued authors, filmmakers and brands. For more information, please
 visit www.promenadepictures.com
     Los Angeles based Motive Entertainment, which directed the grass roots
 marketing campaigns for Mel Gibson's The Passion of the Christ, the Tom
 Hanks/Robert Zemeckis film, The Polar Express and the record breaking
 Walden Media/Disney epic series, The Chronicles of Narnia, will develop and
 maintain extensive marketing for the film.
     The Ten Commandments Commission is a coalition of churches, synagogues,
 civic and community organizations dedicated to keeping America One Nation,
 Under God. It was founded in 2005 by Dr. Ron Wexler, an Israeli-born
 Orthodox Jew and Dr. Myles Monroe of Bahamas Faith Ministries
 International. Their mission is to repair the damage caused by the landmark
 Supreme Court decision in McCreary County, KY v. ACLU of Kentucky and other
 similar legal cases that have removed the Word of God from our national
 conscience.
     Note to Editors: To attend a media screening of the film in a major US
 city prior to Oct. 19, 2007, or for interview opportunities, please
 contact:
                              Motive Entertainment
                                publicity dept.
                             Lesley Burbridge-Bates
                                  615.321.6400
                           lesley@motivemarketing.biz
 
 SOURCE Promenade Pictures