Big Names Entering E-Cig Market Bring Validation Electronic Cigarettes More Than a Passing Fad


HOUSTON, July 2, 2013 /PRNewswire-iReach/ -- Several big name companies have thrown their hats into the e-cigarette ring in recent weeks, validating the view of that electronic cigarettes are much more than a passing fad.

According to a report from Bloomberg Businessweek, big tobacco is looking into new territory with Reynolds American unveiling its Vuse e-cigarettes in July and the largest cigarette maker, Altria Group, following suit with its MarkTen e-cigs in August. Even Playboy is getting in on the act, with the well-known brand lending its iconic bunny symbol to a whole new line of premium electronic cigarettes.

According to Ali Davoudi in Houston, president of, he views these new providers as proof that e-cigarettes have value in the marketplace.

"It's validation that electronic cigarettes are here to stay," he says. "Electronic cigarettes are the next generation of smoking cessation tools, and they also allow former smokers to enjoy the effects of nicotine without the harmful carcinogens associated with tobacco smoke."

From V2 to Blu, a number of e-cigarette brands are continually reviewed on in an effort to help site visitors make the best choice when shopping for e-cigs and accessories. Site visitors also find helpful coupons for all the top e-cig brands.

"At we strive to educate our member base of new innovations–and to make sure they are well informed when making purchasing decisions," Davoudi says.

About is a leading website for reviews and discounts for cigarettes, electronic cigarettes and roll your own tobacco. The site, which provides access to reviews for more than 900 brands, strives to create community among smokers and provide an outlet for opinions about any topic that relates to smoking. For more information, visit

Media Contact: Mark Wunder,, 703-981-5221,

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