Hispanic Heritage Month is celebrated every year between September 15 - October 15 to recognize the contributions of Hispanic and Latino Americans to the United States. To reach qualified students about the Big Red ¡Avance! Scholarship Program, Big Red will utilize in-store point of sale, a program microsite, public relations and social media.
Allen Bernard Cabanillas and Antonio Huerta are two recent HACU scholarship recipients.
"HACU gave me confidence because an organization believed in me and therefore, I can achieve. I am grateful for these opportunities for my education." – Allan Bernard Cabanillas, California State University – Los Angeles.
"The HACU Scholarship Program helped me attend college and gave me tools to achieve my goals. I am truly blessed to have been a part of the HACU Scholarship Program." – Antonio Huerta, Colorado State University-Pueblo.
To learn more about HACU, please visit: http://www.hacu.net.
ABOUT BIG RED
Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt's® products. Distributed widely throughout the Dr. Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red Inc.'s beverages. For more information, please visit www.bigred.com.
The Hispanic Association of Colleges and Universities (HACU) represents more than 450 colleges and universities committed to Hispanic higher education success in the U.S., Puerto Rico, Latin America and Spain. The association's headquarters are located in San Antonio, Texas, with offices in Washington, D.C., and Sacramento, California. HACU, the only national association representing existing and emerging Hispanic-Serving Institutions (HSIs), is celebrating its 30th anniversary this year. Information is available at www.hacu.net.
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/big-red-soda-and-the-hispanic-association-of-colleges-and-universities-hacu-announce-the-big-red-avance-scholarship-program-to-increase-educational-attainment-within-the-us-hispanic-community-300330225.html
SOURCE Big Red Inc.