Big Wave Surfing Rockets to #1 in Three Important Categories in Amazon Debut

EDEN PRAIRIE, Minn., April 4, 2011 /PRNewswire/ -- The new book - Big Wave Surfing, Extreme Technology Development, Management, Marketing and Investing - made quite a splash on Amazon's beaches in its debut on March 29. Ranked #1 in three separate categories, the book climbed up the charts and stayed there for most of the day.

#1 in Books > Business & Investing > Reference > Shopping & Commerce

#1 in Books > Business & Investing > Industries & Professions > High-Tech

#1 in Books > Computers & Internet > Project Management > Extreme

In fact for one week the book has consistently stayed #1 in the category of Business and Investing - High Tech - topping such luminaries as Steven Wozniak and the Google Resume book in the same category.

According to the author, Ken Thurber, a lot of it has to do with the recent posts and the discussion centering around the analogy of big waves and disruption that has begun to resonate with an American audience as they see not only natural disasters but other disasters formed by economic, political, social, technological and legislative change. "I wrote Big Wave Surfing as an analogy to show how disruption causes big waves to form and that these disruptions will have far-reaching effects both now and into the future.

"In the last few weeks we have commented on many aspects from the book that are touching American & International lives: - from Manufacturing - can we save it in America, to international - such as how technology has affected unrest in the Middle East. Other times we looked at the big picture and asked if big wave surfers can save us from a failed economy. Many people have responded to these posts and realize we are on to some profound changes not only in American society but around the world as recent events have shown."

The author goes on to say, "We live in interesting times. Our true measure will be how well we adapt not only to the speed of change, but the results of these changes. I believe my book will help people begin to understand and deal with these changes. I have spent a lifetime in the computer business, a business that can change radically every 12-18 months, sometimes sooner. We are talking about disruption, and often extreme techniques are needed to deal with this disruption."

Thurber finishes by saying, "Accordingly we will continue to speak about these changes as the book moves forward and adapts as well. For readers this will mean continued impressions from the front lines as I use technology and my 40-years experience to keep people abreast of the 'Big Waves' in the context of Technology Big Wave Surfing. Are we ready for our new innovative economy?" Check out Big Wave Surfing for the answers to that question.

About the Author:

Kenneth J. Thurber, Ph.D., is a renowned computer architect and has developed technology and systems worth billions of dollars. He developed the concept of "technology big wave surfing" to empower readers to understand and harness the opportunity of an ever-changing technological marketplace.

P.S. Your readers are sure to enjoy their plunge into the ocean of technological possibility in Dr. Thurber's Big Wave Surfing!

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Contact: Press Information

Paul O'Neill, Direct Channel
Voice: (508) 588-4448

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at

SOURCE Kenneth J. Thurber, Ph.D.


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